{"id":5745,"date":"2026-05-06T12:31:38","date_gmt":"2026-05-06T16:31:38","guid":{"rendered":"https:\/\/asicentral.com\/?p=5745"},"modified":"2026-05-06T12:31:38","modified_gmt":"2026-05-06T16:31:38","slug":"your-guide-to-surf-products-in-the-promotional-products-industry","status":"publish","type":"post","link":"https:\/\/asicentral.com\/assets\/ebooks\/your-guide-to-surf-products-in-the-promotional-products-industry\/","title":{"rendered":"Your Guide To Surf Products In The Promotional Products Industry"},"content":{"rendered":"<p data-renderer-start-pos=\"86\" data-local-id=\"dd6fb4d99160\"><strong data-renderer-mark=\"true\">Turn Your Surf Brand into Repeat Business Opportunities<\/strong><\/p>\n<p data-renderer-start-pos=\"143\" data-local-id=\"d94fcc38ac46\">Brands today are looking for products that feel authentic\u2014not generic. That\u2019s exactly where surf products stand out.<\/p>\n<p data-renderer-start-pos=\"261\" data-local-id=\"5cee964a9a88\">This guide shows how to take what you already make and position it for the promotional products industry\u2014a space driven by branded merchandise, corporate gifting and repeat orders.<\/p>\n<p data-renderer-start-pos=\"443\" data-local-id=\"63d05a3c762a\"><strong data-renderer-mark=\"true\">What You\u2019ll Learn:<\/strong><\/p>\n<ul>\n<li data-renderer-start-pos=\"465\" data-local-id=\"883eae2601b4\">How the promo industry works (and where you fit in)<\/li>\n<li data-renderer-start-pos=\"520\" data-local-id=\"0536b74b466e\">How to reposition your products for campaigns, kits and programs<\/li>\n<li data-renderer-start-pos=\"588\" data-local-id=\"f5baa8b1f89a\">Where surf products show up\u2014from events to corporate gifting<\/li>\n<li data-renderer-start-pos=\"652\" data-local-id=\"957b7c281968\">How to tap into a network of active buyers<\/li>\n<\/ul>\n<p data-renderer-start-pos=\"698\" data-local-id=\"431dad42ac89\"><strong data-renderer-mark=\"true\">Why It Matters<\/strong><br \/>\nPromo isn\u2019t about one-off sales\u2014it\u2019s about ongoing programs and long-term relationships. With the right positioning, your products can move beyond retail and into consistent, scalable growth.<\/p>\n<p data-renderer-start-pos=\"906\" data-local-id=\"e35a00f5a31d\"><strong data-renderer-mark=\"true\">Ready to Get Started?<\/strong><br \/>\nDownload the guide and discover how to break into promo with confidence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turn Your Surf Brand into Repeat Business Opportunities Brands today are looking for products that feel authentic\u2014not generic. That\u2019s exactly&#8230;<\/p>\n","protected":false},"author":16,"featured_media":5746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,24,22],"tags":[],"class_list":["post-5745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebooks","category-resources","category-suppliers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Industry Has Evolved. So Has ASI.<\/title>\n<meta name=\"description\" content=\"The promo industry is changing. Learn how ASI\u2019s tools and data help suppliers reach 22,000+ distributors and boost visibility. Get the eBook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/assets\/ebooks\/your-guide-to-surf-products-in-the-promotional-products-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Guide To Surf Products In The Promotional Products Industry\" \/>\n<meta property=\"og:description\" content=\"The promo industry is changing. Learn how ASI\u2019s tools and data help suppliers reach 22,000+ distributors and boost visibility. Get the eBook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/assets\/ebooks\/your-guide-to-surf-products-in-the-promotional-products-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-06T16:31:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2026\/05\/302-3482I-800x300-Banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kathleen Fitzgerald\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kathleen Fitzgerald\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/ebooks\\\/your-guide-to-surf-products-in-the-promotional-products-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/ebooks\\\/your-guide-to-surf-products-in-the-promotional-products-industry\\\/\"},\"author\":{\"name\":\"Kathleen Fitzgerald\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/c1c9bf792921cb7f76e22bdfb1d1cc5d\"},\"headline\":\"Your Guide To Surf Products In The Promotional Products Industry\",\"datePublished\":\"2026-05-06T16:31:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/ebooks\\\/your-guide-to-surf-products-in-the-promotional-products-industry\\\/\"},\"wordCount\":157,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/ebooks\\\/your-guide-to-surf-products-in-the-promotional-products-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/302-3482I-800x300-Banner.jpg\",\"articleSection\":[\"eBooks\",\"Resources\",\"Suppliers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/ebooks\\\/your-guide-to-surf-products-in-the-promotional-products-industry\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/ebooks\\\/your-guide-to-surf-products-in-the-promotional-products-industry\\\/\",\"name\":\"The Industry Has Evolved. So Has ASI.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/ebooks\\\/your-guide-to-surf-products-in-the-promotional-products-industry\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/ebooks\\\/your-guide-to-surf-products-in-the-promotional-products-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/302-3482I-800x300-Banner.jpg\",\"datePublished\":\"2026-05-06T16:31:38+00:00\",\"description\":\"The promo industry is changing. Learn how ASI\u2019s tools and data help suppliers reach 22,000+ distributors and boost visibility. Get the eBook.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/ebooks\\\/your-guide-to-surf-products-in-the-promotional-products-industry\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asicentral.com\\\/assets\\\/ebooks\\\/your-guide-to-surf-products-in-the-promotional-products-industry\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/ebooks\\\/your-guide-to-surf-products-in-the-promotional-products-industry\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/302-3482I-800x300-Banner.jpg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/302-3482I-800x300-Banner.jpg\",\"width\":800,\"height\":300,\"caption\":\"302-3482I-800&#215;300-Banner\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/ebooks\\\/your-guide-to-surf-products-in-the-promotional-products-industry\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/asicentral.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your Guide To Surf Products In The Promotional Products Industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"name\":\"ASI\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asicentral.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\",\"name\":\"ASI\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"ASI\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adspecialtyinstitute\",\"https:\\\/\\\/x.com\\\/asicentral\",\"http:\\\/\\\/www.youtube.com\\\/user\\\/asicentral\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/asi\",\"http:\\\/\\\/www.instagram.com\\\/asicentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/c1c9bf792921cb7f76e22bdfb1d1cc5d\",\"name\":\"Kathleen Fitzgerald\",\"url\":\"https:\\\/\\\/asicentral.com\\\/author\\\/kfitzgeraldasicentral-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Industry Has Evolved. So Has ASI.","description":"The promo industry is changing. Learn how ASI\u2019s tools and data help suppliers reach 22,000+ distributors and boost visibility. Get the eBook.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asicentral.com\/assets\/ebooks\/your-guide-to-surf-products-in-the-promotional-products-industry\/","og_locale":"en_US","og_type":"article","og_title":"Your Guide To Surf Products In The Promotional Products Industry","og_description":"The promo industry is changing. Learn how ASI\u2019s tools and data help suppliers reach 22,000+ distributors and boost visibility. Get the eBook.","og_url":"https:\/\/asicentral.com\/assets\/ebooks\/your-guide-to-surf-products-in-the-promotional-products-industry\/","og_site_name":"ASI","article_publisher":"https:\/\/www.facebook.com\/adspecialtyinstitute","article_published_time":"2026-05-06T16:31:38+00:00","og_image":[{"width":800,"height":300,"url":"https:\/\/asicentral.com\/wp-content\/uploads\/2026\/05\/302-3482I-800x300-Banner.jpg","type":"image\/jpeg"}],"author":"Kathleen Fitzgerald","twitter_card":"summary_large_image","twitter_creator":"@asicentral","twitter_site":"@asicentral","twitter_misc":{"Written by":"Kathleen Fitzgerald","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asicentral.com\/assets\/ebooks\/your-guide-to-surf-products-in-the-promotional-products-industry\/#article","isPartOf":{"@id":"https:\/\/asicentral.com\/assets\/ebooks\/your-guide-to-surf-products-in-the-promotional-products-industry\/"},"author":{"name":"Kathleen Fitzgerald","@id":"https:\/\/asicentral.com\/#\/schema\/person\/c1c9bf792921cb7f76e22bdfb1d1cc5d"},"headline":"Your Guide To Surf Products In The Promotional Products Industry","datePublished":"2026-05-06T16:31:38+00:00","mainEntityOfPage":{"@id":"https:\/\/asicentral.com\/assets\/ebooks\/your-guide-to-surf-products-in-the-promotional-products-industry\/"},"wordCount":157,"publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"image":{"@id":"https:\/\/asicentral.com\/assets\/ebooks\/your-guide-to-surf-products-in-the-promotional-products-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2026\/05\/302-3482I-800x300-Banner.jpg","articleSection":["eBooks","Resources","Suppliers"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asicentral.com\/assets\/ebooks\/your-guide-to-surf-products-in-the-promotional-products-industry\/","url":"https:\/\/asicentral.com\/assets\/ebooks\/your-guide-to-surf-products-in-the-promotional-products-industry\/","name":"The Industry Has Evolved. So Has ASI.","isPartOf":{"@id":"https:\/\/asicentral.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asicentral.com\/assets\/ebooks\/your-guide-to-surf-products-in-the-promotional-products-industry\/#primaryimage"},"image":{"@id":"https:\/\/asicentral.com\/assets\/ebooks\/your-guide-to-surf-products-in-the-promotional-products-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2026\/05\/302-3482I-800x300-Banner.jpg","datePublished":"2026-05-06T16:31:38+00:00","description":"The promo industry is changing. Learn how ASI\u2019s tools and data help suppliers reach 22,000+ distributors and boost visibility. Get the eBook.","breadcrumb":{"@id":"https:\/\/asicentral.com\/assets\/ebooks\/your-guide-to-surf-products-in-the-promotional-products-industry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asicentral.com\/assets\/ebooks\/your-guide-to-surf-products-in-the-promotional-products-industry\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/assets\/ebooks\/your-guide-to-surf-products-in-the-promotional-products-industry\/#primaryimage","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2026\/05\/302-3482I-800x300-Banner.jpg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2026\/05\/302-3482I-800x300-Banner.jpg","width":800,"height":300,"caption":"302-3482I-800&#215;300-Banner"},{"@type":"BreadcrumbList","@id":"https:\/\/asicentral.com\/assets\/ebooks\/your-guide-to-surf-products-in-the-promotional-products-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/asicentral.com\/"},{"@type":"ListItem","position":2,"name":"Your Guide To Surf Products In The Promotional Products Industry"}]},{"@type":"WebSite","@id":"https:\/\/asicentral.com\/#website","url":"https:\/\/asicentral.com\/","name":"ASI","description":"","publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asicentral.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asicentral.com\/#organization","name":"ASI","url":"https:\/\/asicentral.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","width":1,"height":1,"caption":"ASI"},"image":{"@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adspecialtyinstitute","https:\/\/x.com\/asicentral","http:\/\/www.youtube.com\/user\/asicentral","http:\/\/www.linkedin.com\/company\/asi","http:\/\/www.instagram.com\/asicentral"]},{"@type":"Person","@id":"https:\/\/asicentral.com\/#\/schema\/person\/c1c9bf792921cb7f76e22bdfb1d1cc5d","name":"Kathleen Fitzgerald","url":"https:\/\/asicentral.com\/author\/kfitzgeraldasicentral-com\/"}]}},"_links":{"self":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/5745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/comments?post=5745"}],"version-history":[{"count":0,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/5745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media\/5746"}],"wp:attachment":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media?parent=5745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/categories?post=5745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/tags?post=5745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}