{"id":5639,"date":"2026-03-17T12:09:15","date_gmt":"2026-03-17T16:09:15","guid":{"rendered":"https:\/\/asicentral.com\/?p=5639"},"modified":"2026-03-17T12:10:56","modified_gmt":"2026-03-17T16:10:56","slug":"beyond-t-shirts-how-screen-printers-can-easily-sell-promotional-products","status":"publish","type":"post","link":"https:\/\/asicentral.com\/insights\/beyond-t-shirts-how-screen-printers-can-easily-sell-promotional-products\/","title":{"rendered":"Beyond T-Shirts: How Screen Printers Can Easily Sell Promotional Products"},"content":{"rendered":"

Your print shop is great at turning artwork into apparel \u2013 but what if you could turn that same artwork into even more sales? From mugs and pens to chargers and duffle bags, your clients are already ordering branded merchandise, just not from you. It\u2019s time to stop sending them to competitors and prepare yourself for screen printing business growth. (Other printers<\/a> have already done it.)<\/p>\n

Selling promotional products for screen printers is a no-brainer. You can grow your business and diversify revenue streams without adding equipment or inventory (hooray!). It\u2019s a smart, simple way to provide clients with more services, strengthen relationships and improve loyalty.<\/p>\n

Why Promo Is a Natural Fit for Screen Printers<\/strong><\/h2>\n

You already help clients promote their brand and they trust you with their logos \u2013 adding promotional products just gives them more options to do it. Promo products turn logos into everyday ads. Think tumblers in employee welcome kits, tote bags at trade shows or rally towels at sporting events.<\/p>\n

And thanks to how the promo supply chain works, you don\u2019t need to stock items or imprint them \u2013 someone else handles that! Promo vendors customize and dropship products directly to your clients. That means when you expand print shop offerings and upsell promotional items to print clients, you can grow your print shop without new gear. Zero inventory, no equipment and no added stress.<\/p>\n

How To Start Selling Promo Items as a Screen Printer<\/strong><\/h2>\n

We know \u2013 you already have a business and you\u2019re busy. But the good news is adding promo products to a print business doesn\u2019t have to add stress. Here\u2019s how screen printers break into promo without breaking a sweat.<\/p>\n

Join a Membership Organization in the Promo Products Industry<\/strong><\/h2>\n

When you join a membership organization like ASI, you get access to member benefits<\/a> including educational resources and software tools that help you run your promo business. ASI\u2019s large network of vendors makes it easy to connect and source promo for your customers.<\/p>\n

Use Software Built for Selling Promo<\/strong><\/h3>\n

Promo product sourcing is its own world with tons of products, vendors and decoration methods. The good news is there is one tool you can use to manage every aspect of your business. ESP+ is an all-in-one software solution<\/a> built specifically for print shops and promo professionals. Say no to juggling multiple platforms, tabs and tools \u2013 and yes to one simple solution.<\/p>\n

With ESP+, you can:<\/p>\n