{"id":5595,"date":"2026-03-03T13:16:14","date_gmt":"2026-03-03T18:16:14","guid":{"rendered":"https:\/\/asicentral.com\/?p=5595"},"modified":"2026-03-03T13:16:14","modified_gmt":"2026-03-03T18:16:14","slug":"esp-upgrade-ft-smarter-search-and-streamlined-selling-tools","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/esp-upgrade-ft-smarter-search-and-streamlined-selling-tools\/","title":{"rendered":"ASI Launches ESP+ Upgrade Featuring Smarter Search and Streamlined Selling Tools"},"content":{"rendered":"<p>TREVOSE, PA \u2013 March 3, 2026<\/p>\n<hr \/>\n<p style=\"text-align: center;\">New ESP+ features reduce clicks, improve workflows and simplify product discovery<\/p>\n<hr \/>\n<p>The <a href=\"https:\/\/members.asicentral.com\/\">Advertising Specialty Institute<\/a><sup>\u00ae<\/sup> (ASI), the premier technology, marketing and information provider in the $27.7 billion promotional products industry, today announced a <a href=\"https:\/\/asicentral.tourial.com\/pages\/e159d78b-cf63-4f42-a727-816fcbefafe\">powerful ESP+<sup>\u00ae<\/sup> upgrade<\/a> designed to help distributors source the right products, create polished client presentations and enhance their online brand presence.<\/p>\n<p>Delivered as part of ASI\u2019s rapid innovation cycle, the latest version of ESP+ simplifies everyday selling tasks and makes managing client-ready materials easier so distributors can focus on growing their business. <a href=\"https:\/\/asicentral.tourial.com\/pages\/e159d78b-cf63-4f42-a727-816fcbefafe\">Check out a demo of what\u2019s new.<\/a><\/p>\n<p>\u201cEvery enhancement in this release is built to move distributors from search to sold faster,\u201d said Ryan Hutchison, ASI chief product and technology officer. \u201cWith smarter search, an intuitive action toolbar and upgraded website tools, ESP+ empowers users to deliver high-quality results with greater confidence.\u201d<\/p>\n<p><strong>Updates include:<\/strong><\/p>\n<ul>\n<li><strong>Smarter search<\/strong> powered by AI and human ingenuity \u2013 delivering more relevant results across varying product names and terms<\/li>\n<li><strong>Stronger category quality<\/strong> to reduce noise and improve results<\/li>\n<li><strong>Unified advanced search<\/strong> for suppliers and decorators with a consistent, modern experience<\/li>\n<li><strong>Gifts and incentives filter<\/strong> to quickly find premium, name-brand options for corporate gifting and employee rewards<\/li>\n<\/ul>\n<p><strong>New tools to build brand presence and create client-ready work faster:<\/strong><\/p>\n<ul>\n<li><strong>Action toolbar<\/strong> in search results to instantly add products to a collection, presentation or order<\/li>\n<li><strong>Improved presentation sharing<\/strong> with live previews and easier link sharing<\/li>\n<li><strong>Expanded mega menus<\/strong> for ESP+ Websites, giving distributors more control over navigation and website customization<\/li>\n<\/ul>\n<p>The release also introduces new CRM enhancements, including a calendar view for tasks and appointments, so projects and content are managed more seamlessly within ESP+.<\/p>\n<p>\u201cWith this release, ASI continues to advance ESP+ as the industry\u2019s most comprehensive technology platform,\u201d Hutchison said. \u201cBy bringing sourcing, workflow and brand-building tools together in one unified solution, we\u2019re empowering distributors to operate more efficiently and compete more effectively.\u201d<\/p>\n<p>ASI will showcase the latest ESP+ enhancements at <a href=\"https:\/\/www.asishow.com\/trade-shows\/fort-worth\">ASI Fort Worth<\/a>, taking place Monday, March 9 through Wednesday, March 11. In addition to four ESP+ classes during Monday\u2019s Education Day, the trade show will feature hands-on ESP+ and ESP+ Stores demos on both exhibit days, along with free Power Sessions on the show floor covering ESP+ Presentations and ESP+ Stores. During the show in historic Fort Worth, attendees can explore the newest products from leading suppliers, gain business-building insights and enjoy numerous networking opportunities. <a href=\"https:\/\/xpressreg.net\/register\/asid0326\/landing.asp?iq=&amp;vip=&amp;sc=EVENTPAGE\">Register at asishow.com<\/a>.<\/p>\n<p><strong>For more information, contact Ryan Hutchison at <\/strong><a href=\"mailto:rhutchison@asicentral.com\"><strong>rhutchison@asicentral.com<\/strong><\/a>.<\/p>\n<p><strong>About ASI<\/strong><\/p>\n<p>The Advertising Specialty Institute (ASI<sup>\u00ae<\/sup>, asicentral.com) is the premier technology, marketing and information provider in the $27.7 billion promotional products industry. ASI\u2019s flagship platform, ESP+ connects tens of thousands of distributors and suppliers through a powerful, all-in-one system for product discovery, sourcing, presentations and online stores. Family-owned since 1962, ASI also delivers trusted industry news, research, shows, events and education that helps companies grow.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TREVOSE, PA \u2013 March 3, 2026 New ESP+ features reduce clicks, improve workflows and simplify product discovery The Advertising Specialty&#8230;<\/p>\n","protected":false},"author":32,"featured_media":5596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Launches ESP+ Upgrade Featuring Smarter Search and Streamlined Selling Tools &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/esp-upgrade-ft-smarter-search-and-streamlined-selling-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Launches ESP+ Upgrade Featuring Smarter Search and Streamlined Selling Tools\" \/>\n<meta property=\"og:description\" content=\"TREVOSE, PA \u2013 March 3, 2026 New ESP+ features reduce clicks, improve workflows and simplify product discovery The Advertising Specialty...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/esp-upgrade-ft-smarter-search-and-streamlined-selling-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-03T18:16:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2026\/03\/header_photo-800x300-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"557\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Destiny Maruri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Destiny Maruri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/esp-upgrade-ft-smarter-search-and-streamlined-selling-tools\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/esp-upgrade-ft-smarter-search-and-streamlined-selling-tools\\\/\"},\"author\":{\"name\":\"Destiny Maruri\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/2e8da12ee8aee6c14539557f58d07e7d\"},\"headline\":\"ASI Launches ESP+ Upgrade Featuring Smarter Search and Streamlined Selling Tools\",\"datePublished\":\"2026-03-03T18:16:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/esp-upgrade-ft-smarter-search-and-streamlined-selling-tools\\\/\"},\"wordCount\":491,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/esp-upgrade-ft-smarter-search-and-streamlined-selling-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/header_photo-800x300-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/esp-upgrade-ft-smarter-search-and-streamlined-selling-tools\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/esp-upgrade-ft-smarter-search-and-streamlined-selling-tools\\\/\",\"name\":\"ASI Launches ESP+ Upgrade Featuring Smarter Search and Streamlined Selling Tools &#8226; 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