{"id":5525,"date":"2026-01-20T14:34:46","date_gmt":"2026-01-20T19:34:46","guid":{"rendered":"https:\/\/asicentral.com\/?p=5525"},"modified":"2026-04-06T14:19:53","modified_gmt":"2026-04-06T18:19:53","slug":"what-are-wearables","status":"publish","type":"post","link":"https:\/\/asicentral.com\/glossary\/what-are-wearables\/","title":{"rendered":"What Are Wearables?"},"content":{"rendered":"<p data-sourcepos=\"13:1-13:328\">In the promo world, <b data-path-to-node=\"4\" data-index-in-node=\"20\">wearables<\/b> refers to any item of clothing or apparel that is branded with a company\u2019s logo, slogan, or design. This category goes far beyond basic T-shirts, encompassing everything from high-performance corporate outerwear and team uniforms to headwear and safety vests. Wearables are widely considered the most effective form of promotional advertising because they turn the wearer into a walking billboard.<\/p>\n<hr data-sourcepos=\"15:1-15:3\" \/>\n<h2 data-sourcepos=\"17:1-17:48\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">What are the most popular types of promotional wearables?<\/b><\/h2>\n<p data-path-to-node=\"7\">While T-shirts remain a staple, the category includes:<\/p>\n<ul data-path-to-node=\"8\">\n<li>\n<p data-path-to-node=\"8,0,0\"><b data-path-to-node=\"8,0,0\" data-index-in-node=\"0\">Corporate Apparel:<\/b> Polos, button-downs, and blazers for office environments.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,1,0\"><b data-path-to-node=\"8,1,0\" data-index-in-node=\"0\">Outerwear:<\/b> Jackets, vests, and fleece pullovers.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,2,0\"><b data-path-to-node=\"8,2,0\" data-index-in-node=\"0\">Headwear:<\/b> Baseball caps, beanies, and visors.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,3,0\"><b data-path-to-node=\"8,3,0\" data-index-in-node=\"0\">Athleisure:<\/b> Performance leggings, hoodies, and moisture-wicking shirts.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,4,0\"><b data-path-to-node=\"8,4,0\" data-index-in-node=\"0\">Safety Gear:<\/b> High-visibility vests and workwear for construction or field services.<\/p>\n<\/li>\n<\/ul>\n<hr data-sourcepos=\"28:1-28:3\" \/>\n<h2 data-sourcepos=\"30:1-30:53\">What is the &#8220;Cost Per Impression&#8221; (CPI) for wearables?<\/h2>\n<p data-path-to-node=\"10,0,0\">Wearables offer one of the lowest CPIs in advertising. Because a high-quality jacket or shirt can be worn for years, a single branded garment can generate thousands of impressions over its lifetime, making it a highly cost-effective investment compared to digital or print ads.<\/p>\n<hr data-sourcepos=\"42:1-42:3\" \/>\n<h2 data-sourcepos=\"44:1-44:43\">What are the common decoration methods for wearables?<\/h2>\n<p data-path-to-node=\"10\">The &#8220;look&#8221; of a wearable depends on how the logo is applied. Common methods include:<\/p>\n<ul data-path-to-node=\"11\">\n<li>\n<p data-path-to-node=\"11,0,0\"><b data-path-to-node=\"11,0,0\" data-index-in-node=\"0\">Screen Printing:<\/b> Best for large quantities and vibrant T-shirt designs.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,1,0\"><b data-path-to-node=\"11,1,0\" data-index-in-node=\"0\">Embroidery:<\/b> Ideal for a professional, &#8220;high-end&#8221; look on polos and jackets.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,2,0\"><b data-path-to-node=\"11,2,0\" data-index-in-node=\"0\">Heat Transfer:<\/b> Great for complex, multi-color logos and small runs.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,3,0\"><b data-path-to-node=\"11,3,0\" data-index-in-node=\"0\">Sublimation:<\/b> Used for all-over prints, typically on performance fabrics.<\/p>\n<\/li>\n<\/ul>\n<hr \/>\n<h2 data-path-to-node=\"13\"><b data-path-to-node=\"12\" data-index-in-node=\"0\">Why is &#8220;Retail-Apparel&#8221; a trend in promo wearables?<\/b><\/h2>\n<p data-path-to-node=\"13\">End-buyers increasingly want promotional clothing that looks and feels like the brands they buy at retail stores (e.g., Nike, North Face, or Patagonia). Offering retail-quality fabrics and modern fits ensures that the recipient will actually wear the item frequently, increasing the brand&#8217;s exposure.<\/p>\n<hr data-sourcepos=\"55:1-55:3\" \/>\n<h2 data-sourcepos=\"57:1-57:43\">What does &#8220;Sustainable Wearables&#8221; mean?<\/h2>\n<p>Sustainability is a major focus in the industry today. This refers to apparel made from eco-friendly materials like organic cotton, recycled polyester (often made from plastic bottles), or bamboo. Many ASI suppliers now offer entire lines dedicated to ethical and sustainable manufacturing.<\/p>\n<hr data-sourcepos=\"104:1-104:3\" \/>\n<h2 data-sourcepos=\"106:1-106:64\"><b data-path-to-node=\"16\" data-index-in-node=\"0\">Wear Your Brand with Confidence<\/b><\/h2>\n<p data-path-to-node=\"0\">Your logo deserves more than just a basic tee. We specialize in sourcing high-quality wearables that your team and clients will actually <i data-path-to-node=\"16\" data-index-in-node=\"169\">want<\/i> to wear. From premium embroidery to the latest retail trends, we help you choose the right fabrics and styles to make your brand stand out<\/p>\n<p data-path-to-node=\"0\"><a href=\"https:\/\/asicentral.com\/become-a-member\/\">Get Started Today<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the promo world, wearables refers to any item of clothing or apparel that is branded with a company\u2019s logo,&#8230;<\/p>\n","protected":false},"author":32,"featured_media":4219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-5525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Are Wearables? | ASI<\/title>\n<meta name=\"description\" content=\"In the promo world, wearables refers to any item of clothing or apparel that is branded with a company\u2019s logo, slogan, or design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/glossary\/what-are-wearables\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are Wearables?\" \/>\n<meta property=\"og:description\" content=\"In the promo world, wearables refers to any item of clothing or apparel that is branded with a company\u2019s logo, slogan, or design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/glossary\/what-are-wearables\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T19:34:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T18:19:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/10\/Share-Your-Expertise-with-Sponsored-Webinars-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"738\" \/>\n\t<meta property=\"og:image:height\" content=\"505\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Destiny Maruri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Destiny Maruri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/glossary\\\/what-are-wearables\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/glossary\\\/what-are-wearables\\\/\"},\"author\":{\"name\":\"Destiny Maruri\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/2e8da12ee8aee6c14539557f58d07e7d\"},\"headline\":\"What Are Wearables?\",\"datePublished\":\"2026-01-20T19:34:46+00:00\",\"dateModified\":\"2026-04-06T18:19:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/glossary\\\/what-are-wearables\\\/\"},\"wordCount\":396,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/glossary\\\/what-are-wearables\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Share-Your-Expertise-with-Sponsored-Webinars-.png\",\"articleSection\":[\"Glossary\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/glossary\\\/what-are-wearables\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/glossary\\\/what-are-wearables\\\/\",\"name\":\"What Are Wearables? 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