{"id":5475,"date":"2026-01-08T16:06:21","date_gmt":"2026-01-08T21:06:21","guid":{"rendered":"https:\/\/asicentral.com\/?p=5475"},"modified":"2026-01-08T16:06:21","modified_gmt":"2026-01-08T21:06:21","slug":"how-asi-helped-a-beloved-lifestyle-brand-show-up-and-scale-in-promo","status":"publish","type":"post","link":"https:\/\/asicentral.com\/assets\/success-stories\/how-asi-helped-a-beloved-lifestyle-brand-show-up-and-scale-in-promo\/","title":{"rendered":"How ASI Helped a Beloved Lifestyle Brand Show Up and Scale in Promo"},"content":{"rendered":"

From Brand Recognition To Buyer Connection<\/strong><\/h3>\n
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If you\u2019ve ever worn a favorite college sweatshirt you refuse to part with or grabbed a hat at a destination golf course that somehow made its way into your everyday rotation, chances are you\u2019ve already experienced L2 Brands (asi\/75402)<\/strong>, even if you didn\u2019t know the name at the time.<\/p>\n

We sat down with Marc Held, president of L2 Brands, to better understand how exactly L2 Brands found itself at the forefront of strong brand recognition, premium product quality and loyal fans across collegiate, golf and destination channels.<\/p>\n

A Portfolio Built On People And Product<\/strong><\/h3>\n
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L2 Brands is headquartered in Hanover, Pennsylvania and is the result of thoughtful growth over the past decade. Through a series of acquisitions, the company brought together four distinct brands: League, Legacy, Ouray, and Locale<\/strong>, each with deep roots in lifestyle apparel and headwear.<\/p>\n

What unites them all is a commitment to craftsmanship, decoration excellence and long-term wearability. As Marc explains, people often recognize the products immediately, even if they don\u2019t realize they\u2019re all part of the same family.<\/p>\n

That brand equity created the perfect foundation for promo. But awareness alone isn\u2019t enough.<\/p>\n

The Promo Opportunity And The Missing Link<\/strong><\/h3>\n
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L2 Brands entered the promotional products space a few years ago through partnerships with wholesalers like S&S and Sportsman Cap. As demand grew, so did inbound interest from decorators and distributors asking for L2\u2019s brands by name.<\/p>\n

But there was a challenge.<\/p>\n

Buyers knew the brands. They loved the products. They just didn\u2019t always know where or how to buy them in promo<\/strong>. Enter ASI\u00ae.<\/p>\n

Using Asi To Build Awareness The Right Way<\/strong><\/h3>\n
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One of L2 Brands\u2019 primary goals was clear: support existing wholesale partners while also making it easier for promo buyers to understand the brand story, product breadth and purchasing paths.<\/p>\n

ASI helped make that possible by:<\/strong><\/p>\n