{"id":5434,"date":"2025-12-23T12:51:15","date_gmt":"2025-12-23T17:51:15","guid":{"rendered":"https:\/\/asicentral.com\/?p=5434"},"modified":"2025-12-23T16:50:09","modified_gmt":"2025-12-23T21:50:09","slug":"2025-product-of-the-year","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/2025-product-of-the-year\/","title":{"rendered":"Personalized Accessories Named Counselor\u2019s 2025 Product of the Year"},"content":{"rendered":"

TREVOSE, PA \u2013 December 23, 2025<\/strong><\/p>\n

\n

Sticker, Pin and Labubu-Style Charm Trends Explode <\/strong><\/p>\n

ESP+ search data reveals soaring demand for small customizable items<\/p>\n

\n

The Advertising Specialty Institute<\/a>\u00ae<\/sup> (ASI), the leading authority in the $26.6 billion promotional products industry, today announced that personalized accessories \u2013 from custom stickers and patches to collectible Labubu-inspired keychains \u2013 are Counselor\u2019s 2025 Product of the Year.<\/a> Fueled by social media, the \u201ccute factor\u201d aesthetic and a cultural shift toward hyper-personal expression, these accessories are transforming small items into standout brand experiences and reshaping the promotional products landscape.<\/p>\n

Step into a college classroom, airport line or trade show and the pattern is clear: water bottles stacked with stickers, backpacks adorned with pins and patches, laptop cases showcasing personality and keychains swinging from every zipper. This wave of small customizable accessories has moved far beyond Gen Z, resonating with professionals, business travelers and event attendees alike. Brands are taking note, tapping items that may be bite-sized but deliver strong emotional connection and visibility. ASI research shows the personalization trend is only gaining momentum.<\/p>\n

For more on the Product of the Year, read the ASI news story<\/a> by Data Analytics Editor Hannah Rosenberger.<\/p>\n

ESP+ Searches Highlight Surging Demand<\/strong><\/p>\n

Fresh data from the ASI ESP+ platform<\/a> \u2013 the sales and marketing hub distributors rely on to search, quote and order promo products \u2013 shows growing interest in personalization-ready products.<\/p>\n

Searches for \u201ccustom stickers\u201d climbed 40% year over year, \u201cstraw topper\u201d rose 34% and \u201cpins\u201d increased 13%. Google Trends mirrors this pattern, with consumer searches for \u201cstickers,\u201d \u201cpins,\u201d \u201cpatches\u201d and \u201ckeychain\u201d reaching new highs in the past 12 months.<\/p>\n

Distributors visiting the ESP+ home page now see a pop-up, \u201c2025 Counselor\u2019s Product of the Year,\u201d highlighting five clickable collections that lead directly to pins, patches and other personalized accessories. The surge in searches shows these items aren\u2019t just trending \u2013 they\u2019re becoming a key way for brands to connect with recipients on a personal level.<\/p>\n

Research such as the IKEA effect reinforces this: Recipients value items more when they\u2019ve played a role in designing them \u2013 whether choosing patches during a live customization experience or adding a Labubu\u2011style charm to a bag.<\/p>\n

\u201cAccessories aren\u2019t add-ons anymore \u2013 they\u2019re the star,\u201d said C.J. Mittica, ASI Media editor-in-chief<\/a>. \u201cThey\u2019re fun, photogenic, expressive and incredibly effective at helping brands build emotional connections. When someone puts a sticker on a laptop or a charm on a backpack, they\u2019re telling the world who they are and what matters to them. That\u2019s powerful branding.\u201d<\/p>\n

Counselor\u2019s reporting shows the trend appearing everywhere: straw toppers from HPG (asi\/61966), customizable sticker sheets from StickerYou (asi\/89791), experiential event patches from Sock101 (asi\/88071) and collectible Labubu\u2011inspired LaSnooBu plushes from Brilliant (asi\/146116). Small personalized touches are proving they can deliver big engagement \u2013 and lasting impact.<\/p>\n

For more info on promo product trends, industry data and original research, contact C.J. Mittica at cmittica@asicentral.com<\/a>, check out the online ASI news page<\/a> or subscribe to Counselor PromoGram<\/a>.<\/p>\n

About ASI<\/strong><\/p>\n

The Advertising Specialty Institute (ASI\u00ae<\/sup>, asicentral.com<\/a>) serves a network of 25,000 suppliers, distributors and decorators in the $26.6 billion promotional products industry. The company\u2019s flagship product, the technology platform ESP\u00ae<\/sup>, manages the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 48 countries to be more efficient, productive and profitable. The ASI media and research team delivers trusted, business-critical data, insights and news, while the ASI Learning Network offers members dynamic, on-demand education, from industry fundamentals to advanced tools like AI and ESP+. The company, family-owned since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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