{"id":5411,"date":"2025-12-11T16:18:53","date_gmt":"2025-12-11T21:18:53","guid":{"rendered":"https:\/\/asicentral.com\/?p=5411"},"modified":"2025-12-11T16:19:05","modified_gmt":"2025-12-11T21:19:05","slug":"how-picnic-time-built-success-through-craftsmanship-and-growth","status":"publish","type":"post","link":"https:\/\/asicentral.com\/assets\/success-stories\/how-picnic-time-built-success-through-craftsmanship-and-growth\/","title":{"rendered":"How Picnic Time built success through craftsmanship and growth."},"content":{"rendered":"

Discover how Picnic Time\u2019s (asi\/78065) dedication to quality, creativity and partnership with ASI helped them expand from gift baskets to a family of brands in the promotional products industry.<\/p>\n

A Family Of Brands Built On Quality<\/strong><\/h3>\n
\n

Picnic Time\u2019s story began more than 40 years ago with two friends, a deli and a dream. What started as a small Italian wine and cheese shop evolved into a thriving business when their holiday gift baskets became a running hit with customers. That success was the catalyst for shifting from retail to wholesale, laying the groundwork for the Picnic Time we know today.<\/p>\n

The company now encompasses five distinct brands: Picnic Time, Oniva, Legacy, Toscana and Beach State. All rooted in a shared mission: to create products that bring people together.<\/p>\n

For Director of Sales Brandon Vasquez, that mission defines every product decision Picnic Time makes. \u201cWe want to give something that lasts, something that\u2019s still being talked about ten years later.\u201d This philosophy and their commitment to promo, drives the company\u2019s success across its family of brands, each designed to create moments that endure beyond the product itself.<\/p>\n

Finding A Home In Promo<\/h3>\n
\n

When Picnic Time discovered the promotional products industry in the early 2000s, it marked a pivotal turning point. After attending traditional gift shows for years, the team learned about ASI\u00ae <\/span>and immediately saw an opportunity to expand their reach and connect with a new audience.<\/p>\n

\u201cWe were doing gift shows, and someone told us about an ASI show. That\u2019s how we learned about [ASI], and we knew we had to be a member.\u201d<\/strong><\/p>\n

From their first ASI Show\u00ae <\/span>to decades of ongoing membership, Picnic Time has leveraged ASI to strengthen its distributor relationships and visibility. \u201cThe biggest benefit of being an ASI member is the reach to distributors<\/strong>,\u201d said Vasquez. \u201cThat\u2019s what we\u2019re here for; for ASI to bring us together and help people easily find our products through ESP\u00ae<\/span>.\u201d<\/p>\n

Over the years, Picnic Time\u2019s partnership with ASI has been integral to its growth. From ESP listings and paid searches to ASI Shows, the tools have helped them connect, learn and stand out in a competitive space.<\/p>\n

The Importance Of Doing It Right<\/h3>\n
\n

No matter how beautiful a product looks, Vasquez says success in promo comes down to service and integrity.<\/p>\n

That lesson was reinforced by a story that has become part of Picnic Time\u2019s legacy. Years ago, the company delivered 20,000 chairs, only to discover a small misprint in the logo. \u201cWe flew people out, hired 40 individuals, replaced all the chair backs and made it right,\u201d said Vasquez. \u201cThe distributor reordered immediately and still works with us today.\u201d<\/p>\n

It was an expensive fix, but a priceless one for their reputation.<\/p>\n

Partnering For Progress<\/h3>\n
\n

As the company continues to grow, ASI remains a key partner in its success. Picnic Time uses ASI\u2019s events, marketing tools and content to stay informed and connected to the industry.<\/p>\n

For Vasquez, that ongoing education and visibility keep the brand strong. \u201cWithout ASI, <\/strong>we wouldn\u2019t have the same reach or exposure,<\/strong>\u201d he added. \u201cIt\u2019s truly a partnership.<\/strong>\u201d<\/p>\n

The Road Ahead<\/h3>\n
\n

The promotional products industry is evolving, and Picnic Time is evolving with it. For Vasquez, the most exciting change is how much more intentional the industry has become about authenticity and storytelling.<\/p>\n

As consumers and distributors alike seek products with purpose, Picnic Time continues to lead with quality, values and connection \u2013 backed by the support of ASI.<\/p>\n

With four decades of craftsmanship behind them and a commitment to excellence guiding every step, Picnic Time is proving that in promo, success isn\u2019t about how much you make, it\u2019s about how long it lasts.<\/p>\n

\n

Explore all the ways to grow your business like Picnic Time.<\/a><\/h3>\n
\n

Want this Success Story as a PDF? Click here to download.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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