{"id":5376,"date":"2025-11-24T15:36:17","date_gmt":"2025-11-24T20:36:17","guid":{"rendered":"https:\/\/asicentral.com\/?p=5376"},"modified":"2025-12-23T16:51:18","modified_gmt":"2025-12-23T21:51:18","slug":"esp-updates-easier-workflows-faster-sales","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/esp-updates-easier-workflows-faster-sales\/","title":{"rendered":"ASI ESP+ Update: Smarter Tools, Easier Workflows, Faster Sales"},"content":{"rendered":"<p><strong>TREVOSE, PA \u2013 November 24, 2025<\/strong><\/p>\n<hr \/>\n<h4><em>\u201cWith this release, ESP+ removes friction from everyday tasks, allowing distributors to focus on selling and serving clients\u201d<\/em>\u00a0\u2013 Ryan Hutchison, ASI CTO<\/h4>\n<hr \/>\n<p><strong>TREVOSE, PA \u2013 November 24, 2025<\/strong><\/p>\n<p>The\u00a0<a href=\"https:\/\/asicentral.com\/\">Advertising Specialty Institute\u00a0<\/a><sup>\u00ae<\/sup>\u00a0(ASI) has updated its\u00a0<a title=\"Click for demo\" href=\"https:\/\/asicentral.tourial.com\/pages\/2d9974f9-9490-495e-9c7d-167292fe2055\">ESP+ platform<\/a>\u00a0to help distributors work faster, communicate smarter and deliver professional proposals, presentations and online store management with less effort.<\/p>\n<p>\u201cWith this release, ESP+ removes friction from everyday tasks, allowing distributors to focus on selling and serving clients,\u201d said Ryan Hutchison, chief product and technology officer. \u201cFrom AI tools that perfect emails and presentations to smarter virtual samples and easier PDF downloads, every feature is built to save time and ensure proposals and orders are accurate and consistent.\u201d<\/p>\n<p><strong>ASI is the premier technology, marketing and information provider in the $26.6 billion promotional products industry. ESP+ is the all-in-one ASI platform, giving distributors access to over 1.2 million promotional products while managing proposals, virtual samples and online stores.\u00a0<\/strong><a href=\"https:\/\/asicentral.tourial.com\/pages\/2d9974f9-9490-495e-9c7d-167292fe2055\"><strong>Log in to ESP+<\/strong><\/a><strong>\u00a0to explore all new features.<\/strong><\/p>\n<p><strong>Key enhancements now live in ESP+:<\/strong><\/p>\n<ul>\n<li><strong>Artificial intelligence:\u00a0<\/strong>Adding to the many AI features already in ESP+, distributors can now use AI to rewrite<strong>\u00a0<\/strong>messages, translate content into multiple languages and share updates with multiple team members at once.<\/li>\n<li><strong>Presentation and proposal tools:<\/strong>\u00a0Copy presentations with custom product configurations intact, tailor page layouts, download PDFs in one click and receive price and availability alerts to maintain accuracy.<\/li>\n<li><strong>Artwork and virtual sample enhancements:<\/strong>\u00a0Upload EPS, PDF and AI files to create high-quality virtual samples without third-party tools, giving distributors more creative flexibility and a modern competitive edge.<\/li>\n<li><strong>Video banner updates:<\/strong>\u00a0Enhanced video banners on ESP+ Stores engage buyers visually and help distributors create a modern professional shopping experience.<\/li>\n<li><strong>Order management and supplier communication:\u00a0<\/strong>A simplified purchase order format makes transactions clearer for distributors and suppliers, reducing confusion, support calls and delays while improving fulfillment speed.<\/li>\n<li><strong>Platform and workflow integrations:<\/strong>\u00a0New tools reduce toggling between systems, letting distributors move from insight to action faster.<\/li>\n<li><strong>E-commerce and buyer experience:<\/strong>\u00a0Flexible shipping options and multiple payment choices give distributors more control and buyers smoother transactions, supporting store adoption and repeat business.<\/li>\n<\/ul>\n<p>\u201cThese updates respond directly to distributor feedback, simplifying daily tasks for companies of all sizes,\u201d said Hutchison. \u201cESP+ now connects every part of the distributor workflow \u2013 from proposals to virtual samples to online stores \u2013 in one system, so they don\u2019t have to switch between systems to manage their day-to-day business.\u201d<\/p>\n<p><strong>Support and resources:<\/strong>\u00a0Members can learn about and explore these new features through the Distributor Member Monthly Newsletter, ESP+ \u201cWhat\u2019s New\u201d pop-up and new feature highlights blog on asicentral.com. The next major ESP+ product release is scheduled for December 12.<\/p>\n<p><strong>For more info, contact ASI at 800-546-1350 or email Ryan Hutchison at\u00a0<\/strong><a href=\"mailto:rhutchison@asicentral.com\"><strong>rhutchison@asicentral.com<\/strong><\/a><strong>.<\/strong><\/p>\n<p><strong>About ASI<br \/>\n<\/strong>The Advertising Specialty Institute (ASI<sup>\u00ae<\/sup>,\u00a0<a href=\"https:\/\/members.asicentral.com\/\">asicentral.com<\/a>) serves a network of 25,000 suppliers, distributors and decorators in the $26.6 billion promotional products industry. The company\u2019s flagship product, the technology platform ESP<sup>\u00ae<\/sup>, manages the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 48 countries to be more efficient, productive and profitable. The ASI media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features more than 200 live and online education courses for industry professionals. The company, family-owned since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TREVOSE, PA \u2013 November 24, 2025 \u201cWith this release, ESP+ removes friction from everyday tasks, allowing distributors to focus on&#8230;<\/p>\n","protected":false},"author":32,"featured_media":5377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI ESP+ Update: Smarter Tools, Easier Workflows, Faster Sales &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/esp-updates-easier-workflows-faster-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI ESP+ Update: Smarter Tools, Easier Workflows, Faster Sales\" \/>\n<meta property=\"og:description\" content=\"TREVOSE, PA \u2013 November 24, 2025 \u201cWith this release, ESP+ removes friction from everyday tasks, allowing distributors to focus on...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/esp-updates-easier-workflows-faster-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T20:36:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-23T21:51:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/11\/header_photo-800x300-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"557\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Destiny Maruri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Destiny Maruri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/esp-updates-easier-workflows-faster-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/esp-updates-easier-workflows-faster-sales\\\/\"},\"author\":{\"name\":\"Destiny Maruri\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/2e8da12ee8aee6c14539557f58d07e7d\"},\"headline\":\"ASI ESP+ Update: Smarter Tools, Easier Workflows, Faster Sales\",\"datePublished\":\"2025-11-24T20:36:17+00:00\",\"dateModified\":\"2025-12-23T21:51:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/esp-updates-easier-workflows-faster-sales\\\/\"},\"wordCount\":585,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/esp-updates-easier-workflows-faster-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/header_photo-800x300-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/esp-updates-easier-workflows-faster-sales\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/esp-updates-easier-workflows-faster-sales\\\/\",\"name\":\"ASI ESP+ Update: Smarter Tools, Easier Workflows, Faster Sales &#8226; 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