{"id":5341,"date":"2025-11-03T11:37:43","date_gmt":"2025-11-03T16:37:43","guid":{"rendered":"https:\/\/asicentral.com\/?p=5341"},"modified":"2026-01-06T11:52:25","modified_gmt":"2026-01-06T16:52:25","slug":"ink-meets-swag-your-promo-lingo-cheat-sheet","status":"publish","type":"post","link":"https:\/\/asicentral.com\/resources\/ink-meets-swag-your-promo-lingo-cheat-sheet\/","title":{"rendered":"Ink Meets Swag: Your Promo Lingo Cheat Sheet"},"content":{"rendered":"

Because screen printers shouldn\u2019t need a translator to sell promo.<\/h4>\n

You\u2019ve mastered mesh counts and ink blends \u2013 now let\u2019s tackle the world of branded merch. Whether you\u2019re new to promo or just need a refresher, this glossary breaks down the most common (and confusing) terms in the industry. From EQP to kitting, we\u2019ve got your back. Let\u2019s get fluent in promo \u2013 no press required.<\/p>\n","protected":false},"excerpt":{"rendered":"

Because screen printers shouldn\u2019t need a translator to sell promo. You\u2019ve mastered mesh counts and ink blends \u2013 now let\u2019s…<\/p>\n","protected":false},"author":20,"featured_media":5339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,16,24],"tags":[],"class_list":["post-5341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distributors","category-guides","category-resources"],"acf":[],"yoast_head":"\nInk Meets Swag: Your Promo Lingo Cheat Sheet • ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/resources\/ink-meets-swag-your-promo-lingo-cheat-sheet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ink Meets Swag: Your Promo Lingo Cheat Sheet\" \/>\n<meta property=\"og:description\" content=\"Because screen printers shouldn\u2019t need a translator to sell promo. You\u2019ve mastered mesh counts and ink blends \u2013 now let\u2019s...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/resources\/ink-meets-swag-your-promo-lingo-cheat-sheet\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-03T16:37:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-06T16:52:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/11\/402-1508_ED-Cover-image-800x300-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Smith\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/resources\\\/ink-meets-swag-your-promo-lingo-cheat-sheet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/resources\\\/ink-meets-swag-your-promo-lingo-cheat-sheet\\\/\"},\"author\":{\"name\":\"Amanda Smith\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/3582dbe221e6cea6dc60fdc21066f2dd\"},\"headline\":\"Ink Meets Swag: Your Promo Lingo Cheat 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