{"id":5282,"date":"2025-10-13T15:56:02","date_gmt":"2025-10-13T19:56:02","guid":{"rendered":"https:\/\/asicentral.com\/?p=5282"},"modified":"2025-10-13T15:56:02","modified_gmt":"2025-10-13T19:56:02","slug":"how-rush-service-printed-their-way-to-the-top","status":"publish","type":"post","link":"https:\/\/asicentral.com\/assets\/success-stories\/how-rush-service-printed-their-way-to-the-top\/","title":{"rendered":"How Rush Service Printed Their Way to The Top"},"content":{"rendered":"<h3><strong>Introduction<\/strong><\/h3>\n<hr \/>\n<p class=\"p1\">Rush Service\u2019s (asi\/92433) journey into the promotional products industry started with a single product and a simple idea. They started off with wristband printing, a direct introduction into the promotional products industry. Once the first step was taken, the road to success was easy to follow. Not long after the company\u2019s inception, they looked to expand. In-house, they were expanding from wristbands to drinkware. On the back end, they were expanding their opportunities and marketing with ASI<span class=\"s1\">\u00ae<\/span>. With each new capability, Rush Service grew their product offerings and their reach.<\/p>\n<p class=\"p1\">Today, Rush Service is a dynamic supplier offering a wide range of printed promotional products. We sat down with Zac Means, director of sales, to discuss Rush Service\u2019s growth and how it has been fueled not only by expanding their production capabilities, but also by leveraging ASI\u2019s advertising tools to build visibility and brand awareness across the industry.<\/p>\n<h3>Leverage What You Have<\/h3>\n<hr \/>\n<p class=\"p1\">Rush Service\u2019s expansion into new product categories was strategic and deliberate. By building off familiar printing processes, they were able to scale quickly and efficiently. But growing their product line was only part of the equation, they also needed to make sure distributors could find them easily and efficiently.<\/p>\n<p class=\"p1\">That\u2019s where ASI came in. Rush Service\u2019s presence on ESP+ is extensive, and they\u2019ve made a significant investment in visibility. \u201cWe probably do a pay-for-placement for about 60% of our active listings,\u201d they explained. That kind of exposure has helped them stand out in a crowded marketplace.<\/p>\n<h3>More Knowledge, More Sales<\/h3>\n<hr \/>\n<p class=\"p1\">Rush Service doesn\u2019t just rely on product listings, they also use ASI\u2019s EmailExpress<span class=\"s1\">\u2122 <\/span>e-blasts to stay top of mind, and even better, top of inboxes.<\/p>\n<p class=\"p1\">These regular touchpoints help keep their brand in front of distributors even if they\u2019re not ready to buy right away. Making sure distributors are at least seeing and learning their name and products helps grease the buying wheels for later down the line. That kind of consistent exposure builds familiarity and trust over time, two of the industry\u2019s most exclusive currencies.<\/p>\n<p class=\"p1\">Rush Service also understands the value of brand-focused advertising. By balancing product promotions with broader brand messaging, they\u2019ve built a strong identity in the industry.<\/p>\n<h3>Exposure In All Ways<\/h3>\n<hr \/>\n<p class=\"p1\">Exposure is the foundation of Rush Service\u2019s strategy. Means noted that \u201cwithout ASI, [Rush Service] would be walking away from 60% of their opportunity.\u201d<\/p>\n<p class=\"p1\">That exposure Rush Service relies on extends beyond ASI\u2019s marketing and ESP+ digital tools. Rush Service also sees the value of in-person events and industry content. \u201cIn-person events are important to us,\u201d noting that they often attend most, if not all, of the ASI Shows<span class=\"s1\">\u00ae <\/span>to give them a chance to connect directly with distributors and build relationships face-to-face.<\/p>\n<p class=\"p1\">They also make time to read ASI\u2019s articles and newsletters. \u201cWe find that there are a lot of real-world experiences that we use and connections within the industry.\u201d Staying informed helps Rush Service stay ahead, reinforcing their connection to the promo community no matter where their competition and customers are located.<\/p>\n<h3>The Road Ahead<\/h3>\n<hr \/>\n<p class=\"p1\">Rush Service has come a long way from wristbands. With a growing product line, evolving printing capabilities and a strong partnership with ASI, they\u2019re strategically positioned for continued success and growth. Their strategy is simple: stay visible, stay connected and keep growing.<\/p>\n<p class=\"p1\">Whether it\u2019s through ESP+ listings, EmailExpress campaigns, in-person events or industry articles, Rush Service continues to build their brand and expand their reach. And with ASI\u2019s tools and support, they\u2019re ready for whatever comes next.<\/p>\n<hr \/>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/asicentral.com\/become-a-member\/?&amp;utm_source=successstory&amp;utm_medium=print&amp;utm_campaign=success-story-speirs\">Explore all the ways to grow your business like Rush Service\u2019s<\/a><\/h3>\n<hr \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/10\/302-1824A-3.pdf\" target=\"_blank\" rel=\"noopener\">Want this Success Story as a PDF? Click here to download.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Rush Service\u2019s (asi\/92433) journey into the promotional products industry started with a single product and a simple idea. They&#8230;<\/p>\n","protected":false},"author":16,"featured_media":5284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30,22],"tags":[],"class_list":["post-5282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-suppliers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Rush Service Printed Their Way to The Top &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/assets\/success-stories\/how-rush-service-printed-their-way-to-the-top\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Rush Service Printed Their Way to The Top\" \/>\n<meta property=\"og:description\" content=\"Introduction Rush Service\u2019s (asi\/92433) journey into the promotional products industry started with a single product and a simple idea. 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