{"id":5279,"date":"2025-10-14T09:55:32","date_gmt":"2025-10-14T13:55:32","guid":{"rendered":"https:\/\/asicentral.com\/?p=5279"},"modified":"2025-10-14T12:46:43","modified_gmt":"2025-10-14T16:46:43","slug":"asi-unveils-2025s-most-powerful-people-in-promo","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-unveils-2025s-most-powerful-people-in-promo\/","title":{"rendered":"ASI Unveils 2025’s Most Powerful People in Promo"},"content":{"rendered":"

TREVOSE, PA \u2013\u00a0October 14, 2025<\/p>\n

SanMar President\/CEO Jeremy Lott takes the No. 1 spot on the Counselor Power 50<\/h4>\n

\u201cThese leaders drive progress and set the standard for what\u2019s possible in promo. We\u2019re thrilled to recognize them.\u201d<\/em> \u2013 ASI CEO Tim Andrews<\/strong><\/p>\n

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The\u00a0Advertising Specialty Institute<\/a>\u00ae<\/sup>\u00a0(ASI) today revealed the\u00a02025 Counselor Power 50<\/strong>, its annual ranking of the most influential leaders shaping the\u00a0$26.6 billion promotional products industry<\/strong>.<\/p>\n

Earning the\u00a0No. 1 spot<\/strong>\u00a0is\u00a0Jeremy Lott<\/strong>,\u00a0president and CEO of SanMar<\/strong>\u00a0(asi\/84863), recognized for leading the industry\u2019s largest supplier with innovation, vision and a customer-first focus.<\/p>\n

\u201cThe Counselor Power 50 celebrates the most influential and forward-thinking executives in the promo industry,\u201d said\u00a0Timothy M. Andrews<\/a>, president and chief executive officer of ASI, the industry\u2019s premier technology, marketing and information provider. \u201cThese leaders drive progress and set the standard for what\u2019s possible in promo. We\u2019re thrilled to recognize them.\u201d<\/p>\n

Published annually online at\u00a0asicentral.com\/news<\/a>, the\u00a0Counselor Power 50<\/strong>\u00a0identifies entrepreneurs and executives redefining what it means to lead in the branded merchandise market.<\/p>\n

The 2025 list features\u00a025 distributors and 25 suppliers<\/strong>, with\u00a0seven new honorees<\/strong>.\u00a0<\/strong>Nine industry icons have been honored every year since the list began in 2006. Since multiple executives from the same company may be recognized, this year\u2019s Counselor Power 50 honors 70 top leaders in total.<\/p>\n

A 13-time honoree,\u00a0Jeremy Lott<\/strong>\u00a0first appeared on the prestigious list in 2013 alongside his father, Marty Lott. Lott earned the No.\u202f1 spot this year thanks to exceptionally high marks in the Counselor Power 50 survey from both members and the industry at large. SanMar remains No. 1 on the Counselor Top 40 suppliers list, with an estimated $3.8 billion in 2024 North American promo sales. Recent key achievements include the launch of SanMar\u2019s flagship automated distribution center in Virginia and continued leadership in sustainability, including reductions in emissions and expanded lower-impact product offerings.<\/p>\n

\u201cJeremy is known for leading with vision, steady growth and a deep commitment to customer success \u2013 values that go back to his great-great-grandfather,\u201d said ASI Vice Chairman Matthew Cohn, who revealed the rankings Monday night at the\u00a02025 ASI Power Summit<\/strong>\u00a0at Arizona\u2019s Omni Scottsdale Resort & Spa. \u201cJeremy also leads with heart, championing community causes like the fight against type 1 diabetes. He truly embodies what the Counselor Power 50 is all about.\u201d<\/p>\n

Now in its 19th year, the\u00a02025 ASI Power Summit<\/strong><\/a>\u00a0is the\u00a0promo industry\u2019s premier executive conference<\/strong>, gathering top distributors and suppliers for three days of insights, education and networking. The 2025 event featured thought leaders discussing economic and industry trends, AI integration and technology disruption, including a live onstage interview with Sophia, the world-renowned humanoid robot, exploring how AI and robotics are transforming promo marketing and communication. In a forward-looking session, tech futurist Sam Maule explored the five-year outlook for emerging technologies and what they mean for promo leaders.<\/p>\n

The top 10 leaders of the Counselor Power 50<\/strong>\u00a0are, in order:<\/p>\n