{"id":5276,"date":"2025-10-09T16:35:31","date_gmt":"2025-10-09T20:35:31","guid":{"rendered":"https:\/\/asicentral.com\/?p=5276"},"modified":"2025-10-09T16:36:06","modified_gmt":"2025-10-09T20:36:06","slug":"asi-honors-most-creative-marketing-campaigns-in-the-promotional-products-industry","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-honors-most-creative-marketing-campaigns-in-the-promotional-products-industry\/","title":{"rendered":"ASI Honors Most Creative Marketing Campaigns in the Promotional Products Industry"},"content":{"rendered":"<p>TREVOSE, PA \u2013\u00a0October 13, 2025<\/p>\n<h4>Winning companies prove the power of branded merchandise to tell stories, deepen connections and drive ROI<\/h4>\n<p><em><strong>\u201cThese winners show the incredible versatility of branded merchandise to spark emotions, build community and move the needle for businesses of every size.\u201d \u2013 Editor-in-Chief C.J. Mittica<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>The\u00a0<a href=\"https:\/\/members.asicentral.com\/\">Advertising Specialty Institute<\/a><sup>\u00ae<\/sup>\u00a0(ASI), the leading authority in the $26.6 billion promotional products industry, today announced the winners of the\u00a0<a title=\"Read full details on ASI's news page \" href=\"https:\/\/members.asicentral.com\/news\/strategy\/september-2025\/counselor-promo-campaign-awards\/\">2025 Counselor Promo Campaign Awards<\/a>, honoring the most innovative and effective marketing campaigns that used logoed items to make a measurable impact.<\/p>\n<p>This year\u2019s winners showcased the many ways distributors and suppliers are leveraging branded merchandise, custom packaging, video, events and sustainability to elevate storytelling, engage clients and generate real business results.<\/p>\n<p><a href=\"https:\/\/members.asicentral.com\/news\/strategy\/september-2025\/counselor-promo-campaign-awards\/\"><strong>Read full details on each of six campaigns<\/strong><\/a><strong>\u00a0on\u00a0<\/strong><a title=\"Learn the latest promo news\" href=\"https:\/\/members.asicentral.com\/news\"><strong>ASIcentral.com\/news<\/strong><\/a><strong>.<\/strong><\/p>\n<p>\u201cThe best promo campaigns don\u2019t just hand out products \u2013 they deliver experiences,\u201d said\u00a0<a title=\"Follow CJ on LinkedIn\" href=\"https:\/\/www.linkedin.com\/in\/cjmittica\/\">C.J. Mittica, ASI Media editor-in-chief<\/a>. \u201cThese winners show the incredible versatility of branded merchandise to spark emotions, build community and move the needle for businesses of every size.\u201d<\/p>\n<p><strong>2025 Counselor Promo Campaign Award Winners:<\/strong><\/p>\n<ul>\n<li><strong>Best Distributor Self-Promotion \u2013\u00a0<\/strong><a title=\"Visit the company LinkedIn page\" href=\"https:\/\/www.linkedin.com\/company\/boostengage\/posts\/?feedView=all\"><strong>Boost Engagement<\/strong><\/a><strong>\u00a0(asi\/326300).\u00a0<\/strong>This Dayton, OH-based company reimagined its annual\u00a0<strong>CultureFest<\/strong>\u00a0end-user event with a travel-themed, gamified format. Attendees received branded travel kits, stamped \u201cpassports\u201d for raffle entries and experienced a high-energy fashion show. The campaign generated\u00a0<strong>114 orders and $248,000 in direct revenue<\/strong>\u00a0while reinforcing brand storytelling and client collaboration.<\/li>\n<li><strong>Best Supplier Self-Promotion \u2013\u00a0<\/strong><a title=\"Visit the company LinkedIn page\" href=\"https:\/\/www.linkedin.com\/company\/keepsake-products-usa\/\"><strong>Keepsake Products USA<\/strong><\/a><strong>\u00a0(asi\/64180).\u00a0<\/strong>The<strong>\u00a0<\/strong>NJ-based supplier dazzled with a\u00a0<strong>Hollywood-style \u201cStar Box\u201d<\/strong>\u00a0complete with personalized LED-lit stars, Ray-Ban sunglasses, scent pods, video screens and popcorn aroma. With a\u00a0<strong>95% engagement rate<\/strong>\u00a0and high-value follow-up orders, the campaign demonstrated the power of premium packaging.<\/li>\n<li><strong>Best Distributor Client Promotion \u2013\u00a0<\/strong><a title=\"Visit the company LinkedIn page\" href=\"https:\/\/www.linkedin.com\/company\/whitestone-branding\"><strong>Whitestone<\/strong><\/a><strong>\u00a0(asi\/359741).\u00a0<\/strong>To help Rice University attract prospective students, Whitestone designed a\u00a0<strong>custom brick-building kit<\/strong>\u00a0featuring Rice\u2019s owl mascot. Shipped to 5,500 high school counselors, the desk-worthy gift\u00a0<strong>sparked social media buzz, delivered referrals<\/strong>\u00a0and cemented Rice\u2019s reputation as innovative and student-focused.<\/li>\n<li><strong>Best Sustainability-Driven Campaign \u2013\u00a0<\/strong><a title=\"Visit Proforma's LinkedIn page\" href=\"https:\/\/www.linkedin.com\/company\/proforma\"><strong>Proforma<\/strong><\/a><strong>\u00a0(asi\/300094).\u00a0<\/strong>Counselor Top 40<strong>\u00a0<\/strong>companies Proforma and PCNA (asi\/66887) worked together on a\u00a0<strong>sustainable self-promo kit\u00a0<\/strong>featuring a silicone food container, BPA-free straw topper, recycled tumbler and FEED organic tote. The campaign achieved higher-than-average response rates,\u00a0<strong>boosted sustainable product sales by 69% in 90 days\u00a0<\/strong>and led to appointments with billion-dollar companies.<\/li>\n<li><strong>Best Integrated Print &amp; Promo Campaign \u2013\u00a0<\/strong><a title=\"Visit Grossman's LinkedIn page\" href=\"https:\/\/www.linkedin.com\/company\/grossman-marketing-group\"><strong>Grossman Marketing Group<\/strong><\/a><strong>\u00a0(asi\/215205).\u00a0<\/strong>The distributor created a\u00a0<strong>curated travel kit<\/strong>\u00a0for EF Go Ahead Tours with perfectly matched print and promo items, including luggage tags, caps, cookbooks and tote bags, with the box itself making a splash. The premium, Pantone-matched kit\u00a0<strong>elevated the travel experience and reinforced EF\u2019s luxury branding<\/strong>, impressing at first glance \u2013 in unboxing and on the road.<\/li>\n<li><strong>Best Use of Video \u2013 Hirsch (asi\/61005).\u00a0<\/strong>For April Fools\u2019 Day, the Counselor Top 40 supplier rolled out a music video for fake apparel brand, Hugnificent Onesies, starring\u00a0<a title=\"Visit Hirsch's LinkedIn page\" href=\"https:\/\/www.linkedin.com\/in\/peter-hirsch-0351165\">founder Peter Hirsch<\/a>\u00a0dancing in a onesie. The prank drove a\u00a0<strong>120% boost in Facebook engagement, a 92% jump in Instagram reach<\/strong>\u00a0and strong email results, proving humor and creativity can bring suppliers closer to customers.<\/li>\n<\/ul>\n<p><strong>For more info on this or any other ASI Media awards competition, contact C.J. Mittica at\u00a0<\/strong><a href=\"mailto:cmittica@asicentral.com\"><strong>cmittica@asicentral.com<\/strong><\/a><strong>.<\/strong><\/p>\n<p><strong>About ASI<br \/>\n<\/strong>The Advertising Specialty Institute (ASI<sup>\u00ae<\/sup>,\u00a0<a href=\"https:\/\/asicentral.com\/\">asicentral.com<\/a>) serves a network of 25,000 suppliers, distributors and decorators in the $26.6 billion promotional products industry. The company\u2019s flagship product, the technology platform ESP<sup>\u00ae<\/sup>, manages the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 48 countries to be more efficient, productive and profitable. The ASI media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features more than 200 live and online education courses for industry professionals. The company, family-owned since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TREVOSE, PA \u2013\u00a0October 13, 2025 Winning companies prove the power of branded merchandise to tell stories, deepen connections and drive&#8230;<\/p>\n","protected":false},"author":10,"featured_media":5277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Honors Most Creative Marketing Campaigns in the Promotional Products Industry &#8226; 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