{"id":5159,"date":"2025-09-03T17:25:13","date_gmt":"2025-09-03T21:25:13","guid":{"rendered":"https:\/\/asicentral.com\/?p=5159"},"modified":"2026-02-03T15:46:27","modified_gmt":"2026-02-03T20:46:27","slug":"what-else-do-you-put-your-logo-on-how-one-screen-printer-expanded-his-print-empire-an-asi-distributor-success-story","status":"publish","type":"post","link":"https:\/\/asicentral.com\/assets\/success-stories\/what-else-do-you-put-your-logo-on-how-one-screen-printer-expanded-his-print-empire-an-asi-distributor-success-story\/","title":{"rendered":"How One Screen Printer Expanded His Print Empire"},"content":{"rendered":"<p>Lee Stuart didn\u2019t set out to become a promo powerhouse \u2013 he just wanted to make cool stuff.<\/p>\n<p>What started in a basement bedroom with a heat press and $300 to his name quickly grew into a full-fledged screen printing business, Rogue Lab (asi\/170094), known for its bold designs and even bolder hustle. Lee built his brand from the ground up, pressing hats, printing shirts and eventually launching a YouTube channel that skyrocketed to become one of the biggest in the industry.<\/p>\n<p>But like many screen printers, Lee hit a crossroads. Customers started asking for things he couldn\u2019t make in house \u2013 lanyards, for example. Instead of turning them away, he saw an opportunity. \u201cI was searching around for suppliers and realized I was wasting time trying to figure it out on my own,\u201d he said. \u201cThen I thought, maybe I should check out ASI\u00ae. The cost to join was low, so I figured I\u2019d try it for a month.\u201d That one month turned into a major win \u2013 he closed a $5,000 lanyard order almost immediately.<\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>\u201cThat one order paid for years of my ASI membership,\u201d Lee laughed. \u201cIt was crazy.\u201d<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<h3>PROMO SOURCING\u2019S SECRET WEAPON: ESP+ SOFTWARE<\/h3>\n<p>With access to ESP+, ASI\u2019s product sourcing software, Lee could instantly search for anything \u2013 literally anything. \u201cFrom the most mundane to the craziest stuff imaginable, it pops up on ESP+,\u201d he said. \u201cAnd the best part? I can filter, compare and contact suppliers way faster than doing it manually.\u201d<\/p>\n<p>Even better, ESP+ helped streamline communication. Now, Lee uses ESP+ to quickly source promo products, quote jobs and keep customers happy \u2013 without slowing down his core screen printing operation.<\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>\u201cThrough ESP+, it was 10 times easier to get what I needed.&#8221;<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<h3>LETTING GO TO LEVEL UP: IT\u2019S OKAY TO OUTSOURCE<\/h3>\n<p>Like many screen printers, Lee used to believe that if his shop didn\u2019t make it, it wasn\u2019t good enough. \u201cI didn\u2019t want to put anything out there that didn\u2019t have my personal stamp of approval,\u201d he admitted. But that mindset was holding him back. \u201cI realized I was standing in my own way.\u201d<\/p>\n<p>He realized one important thing: He didn\u2019t need to be an expert in everything. \u201cThere\u2019s no time I\u2019m ever going to learn how to print business cards,\u201d Lee said. \u201cSo why not let someone who\u2019s been doing it for 20 years handle it?\u201d That\u2019s where ASI came in. With access to a massive network of trusted vendors, Lee could confidently outsource the products he didn\u2019t want to produce in house \u2013 without sacrificing quality or control.<\/p>\n<p>Now, he focuses on what his team does best: screen printing, embroidery and laser engraving. Everything else? He hands it off to experts.<\/p>\n<h4 style=\"text-align: center;\"><strong><span style=\"color: #ff0000;\">\u201cYou should be good at a few things and let other people handle the rest. It\u2019s made us more efficient, more profitable and honestly, a lot happier.\u201d<\/span><\/strong><\/h4>\n<p>&nbsp;<\/p>\n<h3>MORE THAN MERCH: BUILDING LOYALTY THROUGH PROMO<\/h3>\n<p>For Lee, adding promo products was about strengthening relationships. By becoming a one-stop shop, Lee made it easier for clients to stick with him instead of shopping around.<\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>\u201cWe were already putting logos on things, so why not offer more of what our customers are already asking for?\u201d<\/strong><\/span><\/h4>\n<p>Lee and his team now ask every client a simple but powerful question: \u201cWhat else do you put your logo on?\u201d That one line opens the door to new conversations, ideas and revenue. \u201cPeople don\u2019t always know what they want until you put it in front of them,\u201d he explained. \u201cPromo helps us do that.\u201d Whether it\u2019s custom lanyards, engraved tumblers or even the occasional off-the-wall request, Lee uses promo to surprise and delight his customers \u2013 and keep them coming back for more.<\/p>\n<p>&nbsp;<\/p>\n<h3>FROM SCREEN PRINTER TO POWERHOUSE: ADVICE TO THE PRINT COMMUNITY<\/h3>\n<p>Lee Stuart\u2019s journey from a basement heat press to a booming, multiservice print shop is proof that growth doesn\u2019t always mean more machines \u2013 it means smarter moves. By embracing promo products and leveraging ASI\u2019s tools, Lee didn\u2019t just expand his offerings \u2013 he expanded his impact.<\/p>\n<p>His advice to other printers? Don\u2019t be afraid to outsource.<\/p>\n<p>For Lee, promo isn\u2019t just another revenue stream for Rogue Lab: It\u2019s a way to serve clients better, build loyalty and stay competitive in a fast-moving industry. \u201cIf you can be the one-stop shop for your customers, they\u2019ll keep coming back,\u201d he said. \u201cAnd with ASI, you\u2019ve got everything you need to make that happen.\u201d<\/p>\n<h4 style=\"text-align: center;\"><strong><span style=\"color: #ff0000;\">\u201cYou don\u2019t have to do it all yourself. Focus on what you\u2019re great at and let trusted partners handle the rest. That\u2019s how you scale without burning out.\u201d<\/span><\/strong><\/h4>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/asicentral.com\/become-a-member\/\">Explore the ASI membership benefits Lee talked about and more.<\/a><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/09\/Distributor-Success-Story-Rogue-Lab-402-902C.pdf\">Want this Success Story as a PDF? Click here to download.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lee Stuart didn\u2019t set out to become a promo powerhouse \u2013 he just wanted to make cool stuff. What started&#8230;<\/p>\n","protected":false},"author":20,"featured_media":5270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,30],"tags":[],"class_list":["post-5159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distributors","category-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How One Screen Printer Expanded His Print Empire &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/assets\/success-stories\/what-else-do-you-put-your-logo-on-how-one-screen-printer-expanded-his-print-empire-an-asi-distributor-success-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How One Screen Printer Expanded His Print Empire\" \/>\n<meta property=\"og:description\" content=\"Lee Stuart didn\u2019t set out to become a promo powerhouse \u2013 he just wanted to make cool stuff. 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