{"id":5070,"date":"2025-07-28T15:17:33","date_gmt":"2025-07-28T19:17:33","guid":{"rendered":"https:\/\/asicentral.com\/?p=5070"},"modified":"2025-07-28T15:21:06","modified_gmt":"2025-07-28T19:21:06","slug":"hot-summer-promo-trends-the-rise-of-custom-beverage-holders","status":"publish","type":"post","link":"https:\/\/asicentral.com\/insights\/hot-summer-promo-trends-the-rise-of-custom-beverage-holders\/","title":{"rendered":"Hot Summer Promo Trends: The Rise of Custom Beverage Holders"},"content":{"rendered":"<p>As summer blazes on and clients finalize their last warm-weather campaigns of 2025, one product category continues to rise to the top of ESP+ search results:<strong> custom beverage holders.\u00a0<\/strong><\/p>\n<p>Whether it&#8217;s a classic foam can cooler at a company picnic or a sleek stainless-steel holder for a client gift basket, beverage holders have proven to be a reliable, repeatable winner for both distributors and suppliers.<\/p>\n<p>Let\u2019s dig into why these price-friendly drink accessories are such a hot item this month and how you can make the most of them:<\/p>\n<p><strong>The Right Product at the Right Time\u00a0<\/strong><\/p>\n<p>August is the unofficial end of summer, making it one of the busiest months for outdoor events. This time of year is perfect for:<\/p>\n<ul>\n<li><strong>Outdoor weddings, bridal\/baby showers and other celebrations<\/strong><\/li>\n<li><strong>College orientations<\/strong><\/li>\n<li><strong>Tailgating at sporting events<\/strong><\/li>\n<li><strong>Backyard BBQs<\/strong><\/li>\n<li><strong>Corporate retreats and employee appreciation events\u00a0<\/strong><\/li>\n<\/ul>\n<p>With fun in the sun on the mind, it\u2019s prime time for <strong>portable, practical promo gear<\/strong> \u2013 and beverage holders check every box.<\/p>\n<p>They\u2019re lightweight, easy to ship, highly brandable and reusable year-round. They show up where the fun happens \u2013 and that\u2019s where your clients want their brands to be.<\/p>\n<p><strong>Pro tip for distributors:<\/strong> Bundle with co-branded totes or sunglasses for campus events and festivals.<\/p>\n<p><strong>What\u2019s Selling Now: Beverage Holder Trends To Watch\u00a0<\/strong><\/p>\n<p>Here\u2019s a breakdown of what\u2019s flying off shelves \u2013 and what you should keep stocked and ready to promote:<\/p>\n<ul>\n<li><strong>Collapsible Foam Can Coolers<\/strong> \u2013 These are a go-to for events and giveaways. Affordable, easy to customize and proven crowd-pleasers.<\/li>\n<li><strong>Slim Can Holders<\/strong> \u2013 Perfectly sized for hard seltzers, energy drinks and slim sodas, these are on- trend and in- demand, especially among Gen Z and millennial buyers.<\/li>\n<li><strong>Stainless Steel Insulated Can Holders<\/strong> \u2013 Looking for a premium upgrade for high-end clients? Splurge on these for gift boxes, brewery merch or branded executive gifts.<\/li>\n<li><strong>Full-Color Sublimated Options<\/strong> \u2013 Clients love full-wrap designs with vivid colors and photo-quality logos. If you\u2019re not offering sublimation-ready holders, this is the perfect time of year to add them.<\/li>\n<li><strong>BONUS: Sustainability Sells<\/strong> \u2013 Eco-friendly neoprene alternatives are gaining popularity. Think recycled materials, biodegradable options or reusable bottle sleeves.<\/li>\n<\/ul>\n<p><strong>\u00a0Selling Tips for Distributors\u00a0<\/strong><\/p>\n<p>If you\u2019re looking to boost sales this month, here are some smart strategies:<\/p>\n<ul>\n<li><strong>Lead With the Season<\/strong> \u2013 Tailor your pitches to August use cases, such as outdoor events, travel kits and school giveaways.<\/li>\n<li><strong>Emphasize Turnaround Time<\/strong> \u2013 Clients love the idea of a quick, custom product. If you can fulfill orders fast, make that known.<\/li>\n<li><strong>Push Quantity Pricing<\/strong> \u2013 Beverage holders are ideal for large orders, especially when clients are stocking up for events.<\/li>\n<li><strong>Create Visual Mockups<\/strong> \u2013 Virtual samples help clients visualize their brand on the product and increase order confidence.<\/li>\n<\/ul>\n<p><strong>What This Means for Suppliers\u00a0<\/strong><\/p>\n<p>On the supplier side, beverage holders are an ideal product to feature in August marketing efforts. They\u2019re low-cost to produce, versatile in application and easy to customize for any industry.<\/p>\n<p><strong>Now\u2019s the time to spotlight:\u00a0<\/strong><\/p>\n<ul>\n<li>Ready-to-ship stock options<\/li>\n<li>Short-run minimums for smaller clients<\/li>\n<li>Popular imprint methods (sublimation, screen printing, laser engraving)<\/li>\n<li>Creative add-ons like carabiner clips or zipper pouches<\/li>\n<\/ul>\n<p><strong>Look for custom beverage holders on ESP+ today!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As summer blazes on and clients finalize their last warm-weather campaigns of 2025, one product category continues to rise to&#8230;<\/p>\n","protected":false},"author":32,"featured_media":5071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,22],"tags":[],"class_list":["post-5070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-suppliers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hot Summer Promo Trends: The Rise of Custom Beverage Holders &#8226; 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