{"id":5062,"date":"2025-07-24T12:21:02","date_gmt":"2025-07-24T16:21:02","guid":{"rendered":"https:\/\/asicentral.com\/?p=5062"},"modified":"2025-08-07T10:49:23","modified_gmt":"2025-08-07T14:49:23","slug":"asi-annouces-2025-counselor-awards-recipients","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-annouces-2025-counselor-awards-recipients\/","title":{"rendered":"ASI Announces 2025 Counselor Awards Recipients, Honoring Industry Trailblazers"},"content":{"rendered":"

CHICAGO, IL \u2013\u00a0July 24, 2025<\/strong><\/em><\/p>\n

\u201cJustin brings fresh thinking and a future-focused mindset to every decision, while staying true to ASB\u2019s roots.\u201d<\/strong><\/em>\u00a0\u2013 ASI CEO Tim Andrews<\/p>\n

The\u00a0Advertising Specialty Institute<\/a>\u00ae<\/sup>\u00a0(ASI), the leading authority in the $26.6 billion promotional products industry, today announced the recipients of the\u00a02025 Counselor Awards<\/a>, spotlighting the most influential leaders and companies in promo.<\/p>\n

Justin Zavadil, president of American Solutions for Business<\/a>\u00a0(ASB, asi\/120075) since 2017, was named Counselor Person of the Year. Zavadil led the Counselor Top 40 distributor through transformative growth, expanding ASB into new markets, driving strategic acquisitions and launching new ventures. His focus on e-commerce, operational innovation and an employee-owned culture has led ASB to remarkable growth.<\/p>\n

The 2025 Counselor Awards were presented Wednesday night at a celebratory ceremony at McCormick Place Convention Center during the 26th annual ASI Chicago trade show. Full profiles and photos of all award recipients are available now at\u00a0asicentral.com\/news<\/a>.<\/p>\n

First awarded in 1965, the Counselor Person of the Year honor is one of the most prestigious recognitions in the promotional products industry, celebrating excellence, innovation and leadership.<\/p>\n

\u201cJustin brings fresh thinking and a future-focused mindset to every decision, while staying true to ASB\u2019s roots,\u201d said\u00a0Timothy M. Andrews<\/a>, ASI president and chief executive officer. \u201cWhat sets Justin apart isn\u2019t just the numbers \u2013 it\u2019s the way he shows up. ASB\u2019s employee-owned model reflects his belief in shared success, with every decision made with the employee stock ownership community in mind. That culture has made ASB much admired in our industry.\u201d<\/p>\n

Carleen Gray, CEO of STAHLS\u2019<\/strong><\/a>\u00a0(asi\/88984), was named Counselor International Person of the Year<\/strong>\u00a0for transforming the Michigan-based firm into a global powerhouse in decoration and on-demand technology. Gray has built bridges across the international promo community while setting the pace for innovation in both the promotional products and print industries.<\/p>\n

The 2025 Counselor Award recipients are:<\/strong><\/a><\/p>\n