{"id":4827,"date":"2025-04-30T15:31:05","date_gmt":"2025-04-30T19:31:05","guid":{"rendered":"https:\/\/asicentral.com\/?p=4827"},"modified":"2025-05-01T13:37:02","modified_gmt":"2025-05-01T17:37:02","slug":"asi-enhances-esp-to-support-distributor-profitability-amid-tariff-challenges","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-enhances-esp-to-support-distributor-profitability-amid-tariff-challenges\/","title":{"rendered":"ASI Enhances ESP+ To Support Distributor Profitability Amid Tariff Challenges"},"content":{"rendered":"<p><strong>TREVOSE, PA \u2013 May 1, 2025<\/strong><\/p>\n<p>The\u00a0<a href=\"https:\/\/members.asicentral.com\/\">Advertising Specialty Institute<\/a><sup>\u00ae<\/sup>\u00a0(ASI), the foremost global authority in the $26.6 billion promotional products industry, announces major enhancements to its\u00a0<a href=\"https:\/\/members.asicentral.com\/distributor\/esp\/?&amp;utm_campaign=all-all-pr-rtg-2025tariffs\">ESP+ technology platform<\/a>. The upgrades help distributors improve profit margins by offering full credit card fee visibility and\u00a0<a href=\"https:\/\/vimeo.com\/1072681163\/91b64c06fe?share=copy\">verified \u201cMade in USA\u201d products<\/a>\u00a0\u2013 two critical tools amid rising tariffs and cost pressures for the industry.<\/p>\n<p>Responding to distributor feedback about undisclosed credit card costs, ASI certified detailed fee disclosures from over 1,000 suppliers, with hundreds more being certified each day. At the same time, ASI is delivering real-time updates to product pricing and tariff information. Most pricing changes appear on ESP+ and ESP Web within 15-30 minutes.<\/p>\n<p>\u201cWith this level of transparency, distributors can make more informed financial decisions,\u201d said\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/timothymandrews\/\">Timothy M. Andrews<\/a>, ASI president and chief executive officer. \u201cASI\u2019s proactive approach addresses a significant pain point for distributors who often discover credit card fees only after invoices are issued. Our solution helps eliminate uncertainty.\u201d<\/p>\n<p>In response to new tariffs of 145% on Chinese imports \u2013 impacting a market where more than 90% of promo products hard goods originate overseas \u2013 ASI has strengthened verification of \u201cMade in the USA\u201d classifications in ESP+. Suppliers must now specifically confirm that each product marked as U.S.-sourced meets new stricter criteria to appear with that designation in ESP+.<\/p>\n<p>Reflecting distributor interest, keyword searches for \u201cMade in the USA\u201d in ESP+ are already up about 12% in Q1 2025 compared with Q1 2024. \u201cDistributors can use ESP+ to filter for verified \u2018Made in USA\u2019 products,<strong>\u00a0<\/strong>allowing them to<strong>\u00a0<\/strong>mitigate tariff-related risks, control costs and offer more reliable sourcing options to clients,\u201d Andrews said.<\/p>\n<p><strong>Key ESP+ Enhancements Supporting Distributors:<\/strong><\/p>\n<p><strong>Credit card fee transparency<\/strong><\/p>\n<ul>\n<li><strong>Out of 1,077 suppliers reporting credit card fee<\/strong>\u00a0information in ESP+ to date, 533 stated they don\u2019t charge fees, while 544 provided detailed fee disclosures. To give distributors the latest product data, ASI\u2019s data team is in constant communication with nearly 3,000 ASI suppliers, pushing for timely updates and more detailed data.<\/li>\n<\/ul>\n<ul>\n<li><strong>Of the Counselor Top 40 suppliers<\/strong>, 37 shared credit card policies \u2013<strong>\u00a0<\/strong>including Hit Promotional Products (asi\/61125), Koozie Group (asi\/40480) and PCNA (asi\/66887)\u00a0\u2013 with 21 confirming they don\u2019t charge credit card fees.<\/li>\n<\/ul>\n<p><strong>Instant supplier access<\/strong><\/p>\n<ul>\n<li><strong>ESP+ provides direct URL links<\/strong>\u00a0to over 650,000 products on the websites of 1,420 suppliers, enabling distributors to instantly verify pricing, shipping and specifications without delays or extra searches.<\/li>\n<\/ul>\n<p><strong>Verified \u201cMade in the USA\u201d filtering<\/strong><\/p>\n<ul>\n<li>Distributors using ESP+ can:\n<ul>\n<li><strong>Identify\u00a0<\/strong>fully U.S.-manufactured products<\/li>\n<li><strong>Find options<\/strong>\u00a0less vulnerable to tariff fluctuations<\/li>\n<li><strong>Offer\u00a0<\/strong>clients tariff-resistant alternatives<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>ASI\u2019s May 8 tariffs webinar<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/attendee.gotowebinar.com\/register\/4295595563968610398?source=PR\"><strong>Register now<\/strong><\/a><strong>\u00a0for ASI\u2019s \u201cTariff Impacts &amp; U.S.-Made Momentum\u201d<\/strong>\u00a0webinar, Thursday, May 8, at 2 p.m. ET, hosted by Tim Andrews. Learn firsthand how industry leaders are navigating tariffs and boosting U.S.-made product offerings. The webinar will feature\u00a0<strong>Mary Dobsch<\/strong>, president of supplier The Chest (asi\/44830);\u00a0<strong>Lance Stier<\/strong>, CEO of Counselor Top 40 supplier NC Custom (asi\/44900);\u00a0<strong>Ann Vidro<\/strong>, co-owner &amp; CFO of MI-based distributor Creative Studio Promotions (asi\/170976); and\u00a0<strong>Mitch Cahn<\/strong>, founder and president of supplier Unionwear (asi\/73775).<\/li>\n<\/ul>\n<p><a href=\"https:\/\/members.asicentral.com\/distributor\/esp\/?&amp;utm_campaign=all-all-pr-rtg-2025tariffs\">ESP+ is the industry standard<\/a>\u00a0for product discovery, order management and supplier connection in the promotional products sector. More than just a search tool, ESP+ is a fully integrated technology platform that streamlines operations, reduces manual effort and enhances distributor-supplier collaboration.<\/p>\n<p><strong>About ASI<br \/>\n<\/strong>The Advertising Specialty Institute (ASI<sup>\u00ae<\/sup>,\u00a0<a href=\"https:\/\/asicentral.com\/\">asicentral.com<\/a>) serves a network of 25,000 suppliers, distributors and decorators in the $26.6 billion promotional products industry. The company\u2019s flagship product, the technology platform ESP<sup>\u00ae<\/sup>, manages the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 48 countries to be more efficient, productive and profitable. The ASI media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TREVOSE, PA \u2013 May 1, 2025 The\u00a0Advertising Specialty Institute\u00ae\u00a0(ASI), the foremost global authority in the $26.6 billion promotional products industry,&#8230;<\/p>\n","protected":false},"author":15,"featured_media":4828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Enhances ESP+ To Support Distributor Profitability Amid Tariff Challenges &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-enhances-esp-to-support-distributor-profitability-amid-tariff-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Enhances ESP+ To Support Distributor Profitability Amid Tariff Challenges\" \/>\n<meta property=\"og:description\" content=\"TREVOSE, PA \u2013 May 1, 2025 The\u00a0Advertising Specialty Institute\u00ae\u00a0(ASI), the foremost global authority in the $26.6 billion promotional products industry,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-enhances-esp-to-support-distributor-profitability-amid-tariff-challenges\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-30T19:31:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-01T17:37:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/800x300-graphic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Foti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Foti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-enhances-esp-to-support-distributor-profitability-amid-tariff-challenges\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-enhances-esp-to-support-distributor-profitability-amid-tariff-challenges\\\/\"},\"author\":{\"name\":\"Anthony Foti\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/fdfe73c01099235d2577ceb73618b992\"},\"headline\":\"ASI Enhances ESP+ To Support Distributor Profitability Amid Tariff Challenges\",\"datePublished\":\"2025-04-30T19:31:05+00:00\",\"dateModified\":\"2025-05-01T17:37:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-enhances-esp-to-support-distributor-profitability-amid-tariff-challenges\\\/\"},\"wordCount\":668,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-enhances-esp-to-support-distributor-profitability-amid-tariff-challenges\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/800x300-graphic.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-enhances-esp-to-support-distributor-profitability-amid-tariff-challenges\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-enhances-esp-to-support-distributor-profitability-amid-tariff-challenges\\\/\",\"name\":\"ASI Enhances ESP+ To Support Distributor Profitability Amid Tariff Challenges &#8226; 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