{"id":4653,"date":"2025-04-09T08:59:45","date_gmt":"2025-04-09T12:59:45","guid":{"rendered":"https:\/\/asicentral.com\/?p=4653"},"modified":"2025-04-09T09:09:34","modified_gmt":"2025-04-09T13:09:34","slug":"connecting-to-build-a-legacy","status":"publish","type":"post","link":"https:\/\/asicentral.com\/assets\/success-stories\/connecting-to-build-a-legacy\/","title":{"rendered":"Connecting To Build A Legacy"},"content":{"rendered":"<p>In 1983, three things were certain: Michael Jackson\u2019s Thriller was dominating the airwaves, NASA was making history with Sally Ride\u2019s space mission and Lane Kalmin was hard at work in Houston, Texas. When his headwear supply company hit financial<br \/>\ntrouble, Kalmin pivoted and rebuilt it. That company became Kati Sportcap &amp; Bag (asi\/64140), now a leading headwear supplier in the promo products industry for over 40 years. As a premier headwear supplier, Kati offers 15 major brands, including Richardson, Imperial, and Flexfit. But they don\u2019t stop at just supplying headwear \u2013 their in-house decoration services make them a true one-stop-shop, providing embroidery, 3D embroidery, leather patches and cloth patches to bring customers\u2019 visions to life.<\/p>\n<p><strong>\u201cFor me, this business isn\u2019t just about selling hats \u2014 it\u2019s about continuing my family\u2019s legacy in this industry.\u201d \u2013 Ben Spier<\/strong><\/p>\n<p>Kati Sportcap &amp; Bag isn\u2019t just a business \u2013 it\u2019s a family legacy. In 2005, Kalmin\u2019s son-in-law, Danny Spier, joined his wife, Shari, to help run the company and take on ownership, managing day-to-day operations. In recent years, the third generation has stepped in, with Kalmin\u2019s grandson Ben Spier and granddaughter Ellie Spier now playing key roles. When asked, Ben sees his grandfather\u2019s work as more than just the opportunity to get hands-on experience, stating that \u201cKati has always been built on a commitment to quality, service and relationships, and I take a lot of pride in upholding that tradition. Our goal isn\u2019t just to provide great products; it\u2019s to set the industry standard when it comes to caring for our customers, creating a positive work environment filled with growth for our Kati family and sharing the love that we have for one another at Kati with our customers.\u201d<\/p>\n<p><strong>\u201cBuilding Kati from the ground up has been one of the greatest accomplishments of my life, but seeing my grandson and granddaughter now working alongside Danny to continue what we started is even more rewarding. It means so much to watch the next generation bring fresh energy and ideas while carrying on the values that have made our business successful.\u201d \u2013 Lane Kalmin, Founder<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>GET CONNECTED<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4657\" src=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/Connex_group-300x127.jpg\" alt=\"Connex_group\" width=\"300\" height=\"127\" srcset=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/Connex_group-300x127.jpg 300w, https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/Connex_group-768x326.jpg 768w, https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/Connex_group.jpg 948w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Hosted-buyer events are an easy way to connect with distributors in a more focused and tailored setting. With a handful of locations around the country on varying dates, Kati Sportcap &amp; Bag has found that attending ConneX\u2122 events is very beneficial for suppliers. Spier specifically highlighted the increased benefit to sitting down for 15- 20 minutes across from a distributor and being able to create a more personal relationship with them.<\/p>\n<p><strong>\u201cWe found huge success with ConneX and had a very high conversion rate of people we met opening new accounts or orders.\u201d \u2013 Ben Spier<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4655\" src=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/ASI_Show_Connex_logo-300x137.jpg\" alt=\"ASI_Show_Connex_logo\" width=\"300\" height=\"137\" srcset=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/ASI_Show_Connex_logo-300x137.jpg 300w, https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/ASI_Show_Connex_logo.jpg 432w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>EXPOSURE IS KEY<\/strong><\/span><\/p>\n<p>Staying top of mind can be hard in a world filled with every app, notification and update under the sun. The people at Kati Sportcap &amp; Bag have focused their efforts to ESP\u00ae, noting that they attribute their brand awareness to ESP and its features that allow their products and company to stay visible and top of mind for distributors across the board.<\/p>\n<p><strong>\u201cHaving exposure on ESP is really helpful for us because I know a lot of distributors use that as their source of truth.\u201d &#8211; Danny Spier<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>BETTER TOGETHER<\/strong><\/span><\/p>\n<p><strong>\u201cWe\u2019ve already signed up for next year\u2019s ConneX within a couple weeks of finishing it since we enjoyed it so much.\u201d &#8211; Ben Spier<\/strong><\/p>\n<p>ConneX could be just the event you need to give your sales the extra boost. Spier also mentioned a huge benefit to ConneX and ASI\u00ae in general is that they are able to connect with promo professionals and weed out those who aren\u2019t aligned with their business. Having a system and in this case, a company, that makes sure Kati Sportcap &amp; Bag are able to talk and include the people that are an ASI type customer has been game changing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4658\" src=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/ESP_screen-300x198.jpg\" alt=\"ESP_screen\" width=\"300\" height=\"198\" srcset=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/ESP_screen-300x198.jpg 300w, https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/ESP_screen.jpg 582w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>UP &amp; MOVING<\/strong><\/span><\/p>\n<p>On top of a variety of charitable donations, Kati Sportcap &amp; Bag believes in investing in the people that make things run every day. With 30 employees, Kati Sportcap &amp; Bag offers free, in-house personal training. Keeping a good, healthy body and mind is not only great for business but also great for its employees, as well as people outside of the Houston office. And for a family business like Kati Sportcap &amp; Bag, supporting others in all facets of life is what it means to be a family business at its core.<\/p>\n<p><strong>\u201cI also think something important to note is giving back to our employees.\u201d<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4656\" src=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/callout1-282x300.jpg\" alt=\"callout1\" width=\"282\" height=\"300\" srcset=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/callout1-282x300.jpg 282w, https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/callout1.jpg 450w\" sizes=\"auto, (max-width: 282px) 100vw, 282px\" \/><\/p>\n<p>Kati Sportcap &amp; Bag stands as a testament to the enduring legacy of Lane Kalmin and his family\u2019s dedication to quality, service and relationships. From its humble beginnings in 1983 to becoming a premier headwear supplier with a comprehensive range of customization options, the company has thrived under the leadership of Kalmin and his successors. With a strong focus on personal connections, brand visibility and employee well-being, Kati Sportcap &amp; Bag continues to set industry standards and foster a positive work environment. As the company looks to the future, it remains committed to upholding its core values and sharing its passion for excellence with customers and employees alike.<\/p>\n<p><a href=\"https:\/\/asicentral.com\/become-a-member\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4659 size-full\" src=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/302-17258-6-images-1-scaled-e1744203841625.jpg\" alt=\"302-17258 (6)-images-1\" width=\"1553\" height=\"246\" srcset=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/302-17258-6-images-1-scaled-e1744203841625.jpg 1553w, https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/302-17258-6-images-1-scaled-e1744203841625-300x48.jpg 300w, https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/302-17258-6-images-1-scaled-e1744203841625-1024x162.jpg 1024w, https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/302-17258-6-images-1-scaled-e1744203841625-768x122.jpg 768w, https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/302-17258-6-images-1-scaled-e1744203841625-1536x243.jpg 1536w\" sizes=\"auto, (max-width: 1553px) 100vw, 1553px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/302-17258-6-002.pdf\">Want this Success Story as a PDF? Click here to download.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1983, three things were certain: Michael Jackson\u2019s Thriller was dominating the airwaves, NASA was making history with Sally Ride\u2019s&#8230;<\/p>\n","protected":false},"author":21,"featured_media":4654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30,22],"tags":[],"class_list":["post-4653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-suppliers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Connecting To Build A Legacy &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/assets\/success-stories\/connecting-to-build-a-legacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connecting To Build A Legacy\" \/>\n<meta property=\"og:description\" content=\"In 1983, three things were certain: Michael Jackson\u2019s Thriller was dominating the airwaves, NASA was making history with Sally Ride\u2019s...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/assets\/success-stories\/connecting-to-build-a-legacy\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-09T12:59:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-09T13:09:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/04\/302-172358-Cover-image-800x300-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aileen Flaherty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aileen Flaherty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/success-stories\\\/connecting-to-build-a-legacy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/success-stories\\\/connecting-to-build-a-legacy\\\/\"},\"author\":{\"name\":\"Aileen Flaherty\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/e22e70a9a8aa3f45d5be49278d336f93\"},\"headline\":\"Connecting To Build A Legacy\",\"datePublished\":\"2025-04-09T12:59:45+00:00\",\"dateModified\":\"2025-04-09T13:09:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/success-stories\\\/connecting-to-build-a-legacy\\\/\"},\"wordCount\":884,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/success-stories\\\/connecting-to-build-a-legacy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/302-172358-Cover-image-800x300-1.jpg\",\"articleSection\":[\"Success Stories\",\"Suppliers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/success-stories\\\/connecting-to-build-a-legacy\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/success-stories\\\/connecting-to-build-a-legacy\\\/\",\"name\":\"Connecting To Build A Legacy &#8226; 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