{"id":4626,"date":"2025-04-02T08:47:12","date_gmt":"2025-04-02T12:47:12","guid":{"rendered":"https:\/\/asicentral.com\/?p=4626"},"modified":"2025-12-04T14:00:24","modified_gmt":"2025-12-04T19:00:24","slug":"enthusiastic-asi-fort-worth-attendees-enjoy-high-energy-trade-show-smart-education-texas-style-networking","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/enthusiastic-asi-fort-worth-attendees-enjoy-high-energy-trade-show-smart-education-texas-style-networking\/","title":{"rendered":"Enthusiastic ASI Fort Worth Attendees Enjoy High-Energy Trade Show, Smart Education &#038; Texas-Style Networking"},"content":{"rendered":"<p><strong>FORT WORTH, TX \u2013 March 31, 2025<\/strong><\/p>\n<p>The <a href=\"https:\/\/public-usa.mkt.dynamics.com\/api\/orgs\/904864b2-6f5a-ef11-bfdf-6045bddbb039\/r\/6Ypmr3FltUan4k_sD-cAAAUAAAA?target=%7B%22TargetUrl%22%3A%22http%253A%252F%252Fwww.asicentral.com%252F%22%2C%22RedirectOptions%22%3A%7B%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22d365journeys%22%2C%22utm_content%22%3A%22ASI_556_17428_USPR_Fort_Worth_2025_Results%22%2C%22utm_campaign%22%3A%22all-mem-general-rtg-prfw25results%22%7D%7D%7D&amp;digest=fJCzQCKod2Fy9gzI2TH6kVhd3WMwJXuO%2F0%2B%2BqS55OOA%3D&amp;secretVersion=a587597bbd2d4ba3bb4334f6d8be15ee\">Advertising Specialty Institute<\/a><sup>\u00ae<\/sup> (ASI) wrapped up a dynamic <a href=\"https:\/\/www.asishow.com\/trade-shows\/fort-worth\" target=\"_blank\">ASI Show<sup>\u00ae<\/sup> Fort Worth<\/a>, where a crowd of distributors and suppliers came together to discover the latest promo products, navigate key industry challenges and make invaluable business connections \u2013 all with a Texas twist.<\/p>\n<p>At the largest promo products trade show in the Southwest, ASI delivered thousands of exhibitors and attendees, further reinforcing the industry\u2019s thirst for in-person connections.<\/p>\n<p>\u201cASI Fort Worth was all about big opportunity \u2013 big business, big ideas and, of course, great big logoed cowboy hats,\u201d said <a href=\"https:\/\/public-usa.mkt.dynamics.com\/api\/orgs\/904864b2-6f5a-ef11-bfdf-6045bddbb039\/r\/6Ypmr3FltUan4k_sD-cAAAYAAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fwww.linkedin.com%252Fin%252Ftimothymandrews%252F%22%2C%22RedirectOptions%22%3A%7B%225%22%3Anull%2C%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22d365journeys%22%2C%22utm_content%22%3A%22ASI_556_17428_USPR_Fort_Worth_2025_Results%22%2C%22utm_campaign%22%3A%22all-mem-general-rtg-prfw25results%22%7D%7D%7D&amp;digest=EA4c74IEfBkOSfXrJPmR%2F4ccvLWOtntbPJAuZIpy1dQ%3D&amp;secretVersion=a587597bbd2d4ba3bb4334f6d8be15ee\">Timothy M. Andrews<\/a>, president and chief executive officer of ASI, the leading global resource for the $26.6 billion promotional products industry. \u201cPromo pros came ready to connect, learn and find products that will set them apart. From standing-room-only education sessions to aisles packed with innovation, the energy was incredible.\u201d<\/p>\n<p>Held at the Fort Worth Convention Center, the three-day event featured a busy trade show floor and lively networking events over brunch, lunch and happy hours, giving industry professionals the tools and insights they need to grow their businesses in 2025 and beyond.<\/p>\n<p><strong>Education Day Tackles Tariffs &amp; Embraces ESP+ Innovation<\/strong><br \/>\nThis year\u2019s Education Day saw attendance jump over 40% from last year, with distributors eager to sharpen their skills and stay ahead of industry trends. Key highlights included:<\/p>\n<ul>\n<li><strong>Tariffs Panels:<\/strong> With tariffs on goods coming into the U.S. looming large, Education Day and Opening Day sessions on the impact on an industry that imports about 90% of its hard goods from China, featured insights from Tim Andrews; Dan Jellinek, CRO of Counselor Top 40 supplier The Magnet Group (asi\/68507); and Lori Bauer, CEO of Counselor Top 40 distributor iPROMOTEu (asi\/232119).<\/li>\n<li><strong>ESP+ User Conference:<\/strong> Exclusive training on the ESP+ all-in-one business management platform, helping distributors streamline product sourcing and boost e-commerce sales.<\/li>\n<li><strong>Sales and Marketing Deep Dive:<\/strong> A full slate of classes covering AI, social media, prospecting and sales strategies designed to help distributors grow their business.<\/li>\n<\/ul>\n<p><strong>Show Floor Buzz: Innovation, Connections and Business Growth<\/strong><br \/>\nThe ASI Fort Worth trade show floor was a hub of activity, with distributors getting a first look at the industry\u2019s hottest products and trends. Key highlights included:<\/p>\n<ul>\n<li><strong>Most of the Counselor Top 40 suppliers<\/strong> and 64 first-time exhibitors showcasing must-see promo items and proven sales strategies.<\/li>\n<li><strong>Live ESP+ Stores demos<\/strong>, featuring the powerful new e-commerce solution that helps distributors streamline sales and attract new customers.<\/li>\n<li><strong>First-ever ASI Texas-style BBQ<\/strong>, with an open bar, live music, line dancing and more prime networking opportunities.<\/li>\n<\/ul>\n<p>According to ASI Research, Texas promo sales surged 20% year over year, contributing $3.8 billion to the southern region\u2019s $9.9 billion in annual promo sales. The South remains the largest region for promotional sales and continues to widen its lead and influence on the market.<\/p>\n<p><strong>Supplier and Distributor Success Stories<\/strong><br \/>\nExhibitor Sonia Staab, of PATH Water (asi\/76424) in Fremont, CA, was thrilled with the show traffic. She joined ASI about 18 months ago and also enjoyed success at its hosted-buyer fASIlitates, where she scored an order for 73,000 water bottles. \u201cWe love seeing repeat customers,\u201d she said. \u201cWe\u2019re now becoming recognized by distributors and it feels really good, like one big happy family. I love the show locations and show floor hours.\u201d<\/p>\n<p>Distributors Jeff Slain and Garrick Jacobi came to Fort Worth for the Fully Promoted National Sales Meeting. \u201cIt\u2019s great,\u201d said Slain, of Fully Promoted of Fishers, IN (asi\/384660). \u201cI love having all the vendors in one place, the new ones and the ones we already know.\u201d<\/p>\n<p>Jacobi, who\u2019s on his fifth ASI show, is with Fully Promoted Idaho (asi\/384551). \u201cIt\u2019s worth it for the education on new products and trends, the diverse solutions for your customers, and learning about the evolving technologies in the industry,\u201d Jacobi said.<\/p>\n<p>The show attracted a diverse audience, including:<\/p>\n<ul>\n<li>253 women-owned companies<\/li>\n<li>108 minority-owned businesses<\/li>\n<li>105 companies from Fort Worth<\/li>\n<li>476 companies from across Texas<\/li>\n<li>172 new ASI members<\/li>\n<\/ul>\n<p><strong>Business Resilience 101<\/strong><br \/>\nWith economic uncertainty and more tariffs on the horizon, distributors relied on ASI Fort Worth to help them strategize and stay ahead.<\/p>\n<p>\u201cWe should all remain confident,\u201d said IPU CEO Lori Bauer. \u201cWe\u2019ve been here before and we got through it, with a plan and with proactive action. Preparing customers for likely price increases will secure your role as an advisor and help smooth conversations when and if price increases do occur. Attempt to use the prospect of future tariff-related price increases to drive near-term sales.\u201d<\/p>\n<p>Added The Magnet\u2019s Dan Jellinek: \u201cThe reality is things are changing by the minute. At The Magnet Group, we keep it simple: Be fair, be honest, communicate, deliver unmatched service, focus on what we can guarantee and handle whatever comes our way. We\u2019ve been through 9\/11, the 2007-08 financial crisis, first-term tariffs, COVID, global shutdowns, ongoing war, and now shifting tariffs. But here we are together at ASI Fort Worth \u2013 bring it on.\u201d<\/p>\n<p>On the closing day of the show, Torsten Gross, a marketing executive, competitive race car driver, charity founder and former comedian \u2013 who also happens to be a quadriplegic \u2013 delivered an electrifying keynote on turning perceived weaknesses into superpowers. Sharing his journey of resilience, he inspired attendees to reframe failures as opportunities, embrace creative solutions and push past limitations, before joining distributors on the show floor for a unique photo op with his Porsche race car.<\/p>\n<p><strong>Up Next: ASI Show Chicago<\/strong><br \/>\nThe ASI Show series continues in <strong>Chicago, July 22-24, 2025, at McCormick Place Convention Center<\/strong>, featuring more top suppliers, expert education and prime networking opportunities.<\/p>\n<p><strong>For more information on ASI Show, contact Andy Cohen at <a href=\"https:\/\/public-usa.mkt.dynamics.com\/api\/orgs\/904864b2-6f5a-ef11-bfdf-6045bddbb039\/r\/6Ypmr3FltUan4k_sD-cAAAcAAAA?target=%7B%22TargetUrl%22%3A%22mailto%253Aacohen%2540asicentral.com%22%2C%22RedirectOptions%22%3A%7B%225%22%3Anull%2C%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22d365journeys%22%2C%22utm_content%22%3A%22ASI_556_17428_USPR_Fort_Worth_2025_Results%22%2C%22utm_campaign%22%3A%22all-mem-general-rtg-prfw25results%22%7D%7D%7D&amp;digest=iUA9zSHWF9QPehGkh3mG0QHdd5Fnf%2BcyfzoY3%2BFuzcE%3D&amp;secretVersion=a587597bbd2d4ba3bb4334f6d8be15ee\">acohen@asicentral.com<\/a>. For exhibiting details, contact Meghan DeFrancesco at <a href=\"https:\/\/public-usa.mkt.dynamics.com\/api\/orgs\/904864b2-6f5a-ef11-bfdf-6045bddbb039\/r\/6Ypmr3FltUan4k_sD-cAAAgAAAA?target=%7B%22TargetUrl%22%3A%22mailto%253Amdefrancesco%2540asicentral.com%22%2C%22RedirectOptions%22%3A%7B%225%22%3Anull%2C%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22d365journeys%22%2C%22utm_content%22%3A%22ASI_556_17428_USPR_Fort_Worth_2025_Results%22%2C%22utm_campaign%22%3A%22all-mem-general-rtg-prfw25results%22%7D%7D%7D&amp;digest=Z1hZIqptKYxz9Tk4vaXm%2FQ%2BfM06D5MLROn3vXrULyns%3D&amp;secretVersion=a587597bbd2d4ba3bb4334f6d8be15ee\">mdefrancesco@asicentral.com<\/a>. Visit <a href=\"https:\/\/public-usa.mkt.dynamics.com\/api\/orgs\/904864b2-6f5a-ef11-bfdf-6045bddbb039\/r\/6Ypmr3FltUan4k_sD-cAAAkAAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fasishow.com%252F%22%2C%22RedirectOptions%22%3A%7B%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22d365journeys%22%2C%22utm_content%22%3A%22ASI_556_17428_USPR_Fort_Worth_2025_Results%22%2C%22utm_campaign%22%3A%22all-mem-general-rtg-prfw25results%22%7D%7D%7D&amp;digest=xQseHNMw9kfviKnNxrdPupieUjMHwcJ1f680A0OjTB0%3D&amp;secretVersion=a587597bbd2d4ba3bb4334f6d8be15ee\">asishow.com<\/a> for the latest event updates.<\/strong><\/p>\n<p><strong>About ASI Show<\/strong><br \/>\nThe ASI Show Family of Events features <a href=\"https:\/\/www.asishow.com\/trade-shows\" target=\"_blank\">ASI Show<\/a>, <a href=\"https:\/\/www.asishow.com\/hosted-buyer\" target=\"_blank\">fASIlitate<\/a>, <a href=\"https:\/\/www.asishow.com\/hosted-buyer\" target=\"_blank\">Power House<\/a> and ConneX, which foster business-building relationships among ASI distributor and supplier members. ASI Shows, the flagship series, are large-scale in-person convention center trade shows held in Orlando, Fort Worth and Chicago. The hosted-buyer events bring together the industry\u2019s elite \u2013 top suppliers and highly qualified distributors \u2013 for three days of scheduled one-on-one meetings in select hotels across the country. ConneX is the largest hosted-buyer event in the promotional products industry. Visit <a href=\"https:\/\/public-usa.mkt.dynamics.com\/api\/orgs\/904864b2-6f5a-ef11-bfdf-6045bddbb039\/r\/6Ypmr3FltUan4k_sD-cAAAoAAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fwww.asishow.com%252F%22%2C%22RedirectOptions%22%3A%7B%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22d365journeys%22%2C%22utm_content%22%3A%22ASI_556_17428_USPR_Fort_Worth_2025_Results%22%2C%22utm_campaign%22%3A%22all-mem-general-rtg-prfw25results%22%7D%7D%7D&amp;digest=IaQVycAa7g4NJt7m1yIlfkVQV4FFxv%2FSoR7IEM%2BUhco%3D&amp;secretVersion=a587597bbd2d4ba3bb4334f6d8be15ee\">asishow.com<\/a> for more information on the full event portfolio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FORT WORTH, TX \u2013 March 31, 2025 The Advertising Specialty Institute\u00ae (ASI) wrapped up a dynamic ASI Show\u00ae Fort Worth,&#8230;<\/p>\n","protected":false},"author":32,"featured_media":4627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Enthusiastic ASI Fort Worth Attendees Enjoy High-Energy Trade Show, Smart Education &amp; 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