{"id":4602,"date":"2025-03-28T15:43:18","date_gmt":"2025-03-28T19:43:18","guid":{"rendered":"https:\/\/asicentral.com\/?p=4602"},"modified":"2025-03-28T15:43:57","modified_gmt":"2025-03-28T19:43:57","slug":"why-selling-promo-is-smart-business","status":"publish","type":"post","link":"https:\/\/asicentral.com\/insights\/why-selling-promo-is-smart-business\/","title":{"rendered":"Why Selling Promo Is Smart Business"},"content":{"rendered":"<p>Your customers are already in the market for branded items. Shouldn\u2019t they be buying from you?<\/p>\n<p>The promotional products industry is booming in recent years, and it\u2019s easy to understand why. This $26.6 billion marketplace is ripe with opportunity for businesses of all sizes. With margins much lower than other forms of advertising and little to no overhead to get started, the growth potential is huge.<\/p>\n<p>Let\u2019s break down the basics of selling promotional products and discover why it\u2019s a no-brainer for your business.<\/p>\n<p><strong>Promo at a Glance<\/strong><\/p>\n<p>Promotional products are any item that can be branded by a business with a logo. They have a much longer shelf life than traditional advertising. Because of the unique opportunities presented by this industry, you can see increased brand exposure for a fraction of the cost.<\/p>\n<ul>\n<li>87% of people keep promotional products for more than a year.<\/li>\n<li>90% of recipients can recall the brand that gave them a promo product.<\/li>\n<li>73% of people are likely to do business with a brand that gives them a promo product.<\/li>\n<\/ul>\n<p>With an average growth rate of 3% per year, the promotional products industry shows no signs of slowing down, and there are plenty of avenues to take to make your mark.<\/p>\n<p><strong>Products for Any Market<br \/>\n<\/strong>There\u2019s no limit to the types of products your brand can promote \u2013 there are more than 1.2 million listed in our <a href=\"https:\/\/asicentral.com\/technology\/\">all-in-one business platform, ESP+<\/a> \u2013 but there are a few industry staples that are relied on time and again.<\/p>\n<ul>\n<li><strong>Apparel<\/strong> \u2013 T-shirts, polos, hats, jackets and other wearables<\/li>\n<li><strong>Drinkware<\/strong> \u2013 Water bottles, mugs, pint glasses<\/li>\n<li><strong>Tech<\/strong> <strong>gadgets<\/strong> \u2013 Power banks, Bluetooth speakers<\/li>\n<li><strong>Office<\/strong> <strong>supplies<\/strong> \u2013 Pens, notebooks, mouse pads<\/li>\n<li><strong>Eco-friendly items <\/strong>\u2013 Reusable items (bags, drinkware) and products made from sustainable materials<\/li>\n<\/ul>\n<p>No matter which markets your business tends to cater to, there are plenty of promo buyers to be found. Take a look at the top producing markets of 2024:<\/p>\n<ul>\n<li><strong>Education<\/strong> \u2013 $3.6 billion in promo sales in 2024<\/li>\n<li><strong>Healthcare<\/strong> \u2013 $2.71 billion<\/li>\n<li><strong>Construction<\/strong> \u2013 $2.03 billion<\/li>\n<li><strong>Manufacturing\/Distribution<\/strong> \u2013 $1.83 billion<\/li>\n<li><strong>Financial\/Insurance<\/strong> \u2013 $1.64 billion<\/li>\n<\/ul>\n<p><strong>Sky-High Profit Margins<\/strong><\/p>\n<p>The average profit margin for a promo order is <strong>36%<\/strong>, with an average order size of <strong>$1,289<\/strong>. With no equipment or inventory needed \u2013 suppliers handle all the inventory and shipping \u2013 there\u2019s no overhead cutting into your margins, which means more money in your pocket.<\/p>\n<p><strong>How To Get Started<\/strong><\/p>\n<p>Powering up your promo business is easy with ASI<sup>\u00ae<\/sup> by your side. We offer business-building tools, 24\/7 support, industry-leading news and research, world-class events and so much more to help you:<\/p>\n<ul>\n<li>Identify your niche<\/li>\n<li>Set up your business<\/li>\n<li>Win clients<\/li>\n<li>Build supplier relationships<\/li>\n<li>Implement digital marketing strategies<\/li>\n<li>And so much more<\/li>\n<\/ul>\n<p>Ready to get started with ASI? <a href=\"https:\/\/asicentral.com\/distributors\/become-a-member\/\">Visit our website<\/a> to learn more about our tools and resources.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your customers are already in the market for branded items. Shouldn\u2019t they be buying from you? The promotional products industry&#8230;<\/p>\n","protected":false},"author":20,"featured_media":4603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,14],"tags":[],"class_list":["post-4602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distributors","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Selling Promo Is Smart Business &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/insights\/why-selling-promo-is-smart-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Selling Promo Is Smart Business\" \/>\n<meta property=\"og:description\" content=\"Your customers are already in the market for branded items. Shouldn\u2019t they be buying from you? The promotional products industry...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/insights\/why-selling-promo-is-smart-business\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-28T19:43:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-28T19:43:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/selling-promo-smart-biz.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/insights\\\/why-selling-promo-is-smart-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/insights\\\/why-selling-promo-is-smart-business\\\/\"},\"author\":{\"name\":\"Amanda Smith\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/3582dbe221e6cea6dc60fdc21066f2dd\"},\"headline\":\"Why Selling Promo Is Smart Business\",\"datePublished\":\"2025-03-28T19:43:18+00:00\",\"dateModified\":\"2025-03-28T19:43:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/insights\\\/why-selling-promo-is-smart-business\\\/\"},\"wordCount\":453,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/insights\\\/why-selling-promo-is-smart-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/selling-promo-smart-biz.jpg\",\"articleSection\":[\"Distributors\",\"Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/insights\\\/why-selling-promo-is-smart-business\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/insights\\\/why-selling-promo-is-smart-business\\\/\",\"name\":\"Why Selling Promo Is Smart Business &#8226; ASI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/insights\\\/why-selling-promo-is-smart-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/insights\\\/why-selling-promo-is-smart-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/selling-promo-smart-biz.jpg\",\"datePublished\":\"2025-03-28T19:43:18+00:00\",\"dateModified\":\"2025-03-28T19:43:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/insights\\\/why-selling-promo-is-smart-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asicentral.com\\\/insights\\\/why-selling-promo-is-smart-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/insights\\\/why-selling-promo-is-smart-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/selling-promo-smart-biz.jpg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/selling-promo-smart-biz.jpg\",\"width\":800,\"height\":300,\"caption\":\"selling promo smart biz\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/insights\\\/why-selling-promo-is-smart-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/asicentral.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Selling Promo Is Smart Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"name\":\"ASI\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asicentral.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\",\"name\":\"ASI\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"ASI\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adspecialtyinstitute\",\"https:\\\/\\\/x.com\\\/asicentral\",\"http:\\\/\\\/www.youtube.com\\\/user\\\/asicentral\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/asi\",\"http:\\\/\\\/www.instagram.com\\\/asicentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/3582dbe221e6cea6dc60fdc21066f2dd\",\"name\":\"Amanda Smith\",\"url\":\"https:\\\/\\\/asicentral.com\\\/author\\\/asmithasicentral-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Selling Promo Is Smart Business &#8226; ASI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asicentral.com\/insights\/why-selling-promo-is-smart-business\/","og_locale":"en_US","og_type":"article","og_title":"Why Selling Promo Is Smart Business","og_description":"Your customers are already in the market for branded items. Shouldn\u2019t they be buying from you? The promotional products industry...","og_url":"https:\/\/asicentral.com\/insights\/why-selling-promo-is-smart-business\/","og_site_name":"ASI","article_publisher":"https:\/\/www.facebook.com\/adspecialtyinstitute","article_published_time":"2025-03-28T19:43:18+00:00","article_modified_time":"2025-03-28T19:43:57+00:00","og_image":[{"width":800,"height":300,"url":"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/selling-promo-smart-biz.jpg","type":"image\/jpeg"}],"author":"Amanda Smith","twitter_card":"summary_large_image","twitter_creator":"@asicentral","twitter_site":"@asicentral","twitter_misc":{"Written by":"Amanda Smith","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asicentral.com\/insights\/why-selling-promo-is-smart-business\/#article","isPartOf":{"@id":"https:\/\/asicentral.com\/insights\/why-selling-promo-is-smart-business\/"},"author":{"name":"Amanda Smith","@id":"https:\/\/asicentral.com\/#\/schema\/person\/3582dbe221e6cea6dc60fdc21066f2dd"},"headline":"Why Selling Promo Is Smart Business","datePublished":"2025-03-28T19:43:18+00:00","dateModified":"2025-03-28T19:43:57+00:00","mainEntityOfPage":{"@id":"https:\/\/asicentral.com\/insights\/why-selling-promo-is-smart-business\/"},"wordCount":453,"publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"image":{"@id":"https:\/\/asicentral.com\/insights\/why-selling-promo-is-smart-business\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/selling-promo-smart-biz.jpg","articleSection":["Distributors","Insights"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asicentral.com\/insights\/why-selling-promo-is-smart-business\/","url":"https:\/\/asicentral.com\/insights\/why-selling-promo-is-smart-business\/","name":"Why Selling Promo Is Smart Business &#8226; ASI","isPartOf":{"@id":"https:\/\/asicentral.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asicentral.com\/insights\/why-selling-promo-is-smart-business\/#primaryimage"},"image":{"@id":"https:\/\/asicentral.com\/insights\/why-selling-promo-is-smart-business\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/selling-promo-smart-biz.jpg","datePublished":"2025-03-28T19:43:18+00:00","dateModified":"2025-03-28T19:43:57+00:00","breadcrumb":{"@id":"https:\/\/asicentral.com\/insights\/why-selling-promo-is-smart-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asicentral.com\/insights\/why-selling-promo-is-smart-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/insights\/why-selling-promo-is-smart-business\/#primaryimage","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/selling-promo-smart-biz.jpg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/selling-promo-smart-biz.jpg","width":800,"height":300,"caption":"selling promo smart biz"},{"@type":"BreadcrumbList","@id":"https:\/\/asicentral.com\/insights\/why-selling-promo-is-smart-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/asicentral.com\/"},{"@type":"ListItem","position":2,"name":"Why Selling Promo Is Smart Business"}]},{"@type":"WebSite","@id":"https:\/\/asicentral.com\/#website","url":"https:\/\/asicentral.com\/","name":"ASI","description":"","publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asicentral.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asicentral.com\/#organization","name":"ASI","url":"https:\/\/asicentral.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","width":1,"height":1,"caption":"ASI"},"image":{"@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adspecialtyinstitute","https:\/\/x.com\/asicentral","http:\/\/www.youtube.com\/user\/asicentral","http:\/\/www.linkedin.com\/company\/asi","http:\/\/www.instagram.com\/asicentral"]},{"@type":"Person","@id":"https:\/\/asicentral.com\/#\/schema\/person\/3582dbe221e6cea6dc60fdc21066f2dd","name":"Amanda Smith","url":"https:\/\/asicentral.com\/author\/asmithasicentral-com\/"}]}},"_links":{"self":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/4602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/comments?post=4602"}],"version-history":[{"count":0,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/4602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media\/4603"}],"wp:attachment":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media?parent=4602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/categories?post=4602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/tags?post=4602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}