{"id":4533,"date":"2025-03-03T12:14:40","date_gmt":"2025-03-03T17:14:40","guid":{"rendered":"https:\/\/asicentral.com\/?p=4533"},"modified":"2025-03-03T12:14:40","modified_gmt":"2025-03-03T17:14:40","slug":"advertising-matters-just-ask-branded-originals","status":"publish","type":"post","link":"https:\/\/asicentral.com\/assets\/success-stories\/advertising-matters-just-ask-branded-originals\/","title":{"rendered":"Advertising Matters &#8211; Just Ask Branded Originals"},"content":{"rendered":"<h4>Discover how leveraging business tools, making smart decisions and taking the leap can set you up for success.<\/h4>\n<p style=\"text-align: right;\"><a href=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/Branded-Originals-Success-Story-302-17234.pdf\">Want this Success Story as a PDF? Click here to download.<\/a><\/p>\n<h5>INTRO<\/h5>\n<p>All the greatest companies started with a garage and an idea. From Disney, to Apple, to Amazon, the world was forever changed in the garages of America. Ralph Cohen of Branded Originals (asi\/41574) understood the potential for his business, sitting in his parents\u2019 garage. Just like all the other greats, Ralph Cohen had a vision and made it come to life. Branded Originals, formerly \u201cThe Stitchory,\u201d has proven time and time again that putting in the work and taking the leap towards success pays off. In less than a decade, this company has gone from garage to industry leader. Ralph sat down with us to tell us more about Branded Originals\u2019 success and explain ASI\u2019s impact on his business, and how in just one year he was able to increase his orders 140%.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>\u201c In our first year marketing with ASI, we saw a 140% increase in orders.\u201d<\/strong><\/span><\/p>\n<p>In 2016, Ralph started Branded Originals by creating customizable apparel products that brought a luxe feel to his community. After a couple years focusing on DTC, Ralph discovered a recurring question that kept crossing his desk, \u201cWe love your work. Do you also work with distributors?\u201d After two years of this, Ralph would partner with Stephen to switch his company model from direct-to-consumer, to distributor focused. The switch paid off, and in 2021, the pair took the leap and switched to distributor-only sales \u2013 tackling the promo world with every transaction.<\/p>\n<h5>INNOVATIVE EXPERTS<\/h5>\n<p>When Branded Originals jumped into the promo world, they could not have imagined their future. They certainly weren\u2019t the first supplier in the industry, but as the newest guys on the block, they were able to notice the gaps in the industry. As they worked closely with distributors, they discovered that not only could they provide high-end apparel, but they could also impact the industry with the newest fashion and apparel trends that distributors felt they were missing out on. Leveraging products like ESP\u00ae, also allowed Branded Originals to let the promo world know faster that they had all the apparel and products that so many others had been looking for.<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff0000;\">\u201cWe crossed paths with a lot of distributors that were looking for products that didn\u2019t exist in the promo world. They approached us to work, to meet, to manufacture apparel or for custom projects.\u201d<\/span><\/strong><\/p>\n<h5>ESP ALL THE WAY<\/h5>\n<p>Before 2022, Branded Originals hadn\u2019t put much time or energy into their advertising. But in that first year of marketing with ASI\u00ae, they saw a 140% increase in orders, as well as a 90% increase in traffic to their website. Those stats are directly correlated to Branded Originals leveraging their member benefits. Since yielding those results, they\u2019ve pivoted to make sure that they take advantage of all advertising opportunities on ASI. Whether it\u2019s pay for placement, sponsored content ads or related products, Branded Originals is on top of it. They\u2019ve also seen success from sending monthly targeted emails through ASI\u2019s email marketing program. Following their first year of marketing, Branded Originals continues to see growth, with a 60% increase in overall sales.<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff0000;\">\u201cWe continue to see growth with a 60% increase in overall sales.\u201d<\/span><\/strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-4536\" src=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/Branded-Originals-esp-laptop-300x187.png\" alt=\"\" width=\"300\" height=\"187\" srcset=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/Branded-Originals-esp-laptop-300x187.png 300w, https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/Branded-Originals-esp-laptop-1024x639.png 1024w, https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/Branded-Originals-esp-laptop-768x479.png 768w, https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/Branded-Originals-esp-laptop.png 1419w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h5>MEMBERSHIP IS KEY<\/h5>\n<p>Leveraging ASI supplier member benefits not only helped boost Branded Originals to distributors they might not have discovered for some time, but it also has allowed them to reallocate their time. With ASI taking on the heavy lifting in a variety of spaces and ways, Stephen and Ralph are left with the time to better understand what is next for their business, what they need to improve on and most importantly, time to enjoy their lives outside of the office. As a member, your ASI supplier member benefits don\u2019t just make business easier, they make life easier.<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff0000;\">\u201cI would say go for it [becoming an ASI member]. It altered the trajectory of our business and it changed where we\u2019d been concentrating our efforts going forward.\u201d<\/span><\/strong><\/p>\n<h5>THE POWER OF PRINT<\/h5>\n<p>Since Branded Originals features high-end apparel, they also understand the power of the luxe feeling a catalog brings. This past year, they decided to feature their products and services in The Gift Book\u00ae. Our Gift Book publication has become the industry\u2019s trusted source for high-end gift and reward products. With the catalog reaching 45,000 end-buyers, it\u2019s not only the ideal way to feature products to high-paying distributor clients but also a great way to showcase talents.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>\u201cWe took a chance putting our products in ASI Gift Book &#8230; and it paid off.\u201d<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4537 size-medium aligncenter\" src=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/Branded-Originals-giftbook-236x300.png\" alt=\"\" width=\"236\" height=\"300\" srcset=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/Branded-Originals-giftbook-236x300.png 236w, https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/Branded-Originals-giftbook-806x1024.png 806w, https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/Branded-Originals-giftbook-768x975.png 768w, https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/Branded-Originals-giftbook.png 822w\" sizes=\"auto, (max-width: 236px) 100vw, 236px\" \/><\/p>\n<h5>QUALITY IN ALL WAYS<\/h5>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff0000;\">\u201cFor years, we had been manufacturing in Pakistan, relying on the local factory for our production needs. And a few years ago, we took a big step.\u201d<\/span><\/strong><\/p>\n<p>At their core, Branded Originals understands the power of quality. Whether it is their products, the customer service, or in this case, the lives of their international employees, they set out for high quality. By offering livable wages, fair working conditions and stable employment, they\u2019ve set their employees up for a little less pressure on what the next day or paycheck will bring, bettering a community at its core.<\/p>\n<p>With less than 10 years in the industry, Branded Originals has made a mark that one can only assume will bring decades-long success. They\u2019ve taken the power of quality apparel to make both a fashion statement and a declaration that being the new guys on the block doesn\u2019t mean success is not there for the taking. At every opportunity, Branded Originals has taken the leap into the unknown, and with their hard work and passion for high quality experiences and products, they have consistently come out on top \u2013 something Ralph could have only dreamed of in 2016, sitting in his parents\u2019 garage.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4538 aligncenter\" src=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/Branded-Originals-icons-283x300.png\" alt=\"\" width=\"283\" height=\"300\" srcset=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/Branded-Originals-icons-283x300.png 283w, https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/Branded-Originals-icons-768x814.png 768w, https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/Branded-Originals-icons.png 874w\" sizes=\"auto, (max-width: 283px) 100vw, 283px\" \/><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/03\/Branded-Originals-Success-Story-302-17234.pdf\">Want this Success Story as a PDF? Click here to download.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\"><a href=\"https:\/\/asicentral.com\/become-a-member\/\">Explore all the ways to grow your business and get the most ROI \u2013 just like Branded Originals.<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Discover how leveraging business tools, making smart decisions and taking the leap can set you up for success. Want this&#8230;<\/p>\n","protected":false},"author":10,"featured_media":4535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30,22],"tags":[],"class_list":["post-4533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-suppliers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advertising Matters - Just Ask Branded Originals &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/assets\/success-stories\/advertising-matters-just-ask-branded-originals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising Matters - Just Ask Branded Originals\" \/>\n<meta property=\"og:description\" content=\"Discover how leveraging business tools, making smart decisions and taking the leap can set you up for success. 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