{"id":4473,"date":"2025-01-26T12:45:05","date_gmt":"2025-01-26T17:45:05","guid":{"rendered":"https:\/\/asicentral.com\/?p=4473"},"modified":"2025-01-27T08:53:37","modified_gmt":"2025-01-27T13:53:37","slug":"the-power-of-networking-in-the-promo-industry","status":"publish","type":"post","link":"https:\/\/asicentral.com\/insights\/the-power-of-networking-in-the-promo-industry\/","title":{"rendered":"The Power of Networking in the Promo Industry"},"content":{"rendered":"

The power of a connection can transform two individual things into something greater than the sum of their parts \u2013 the connection of two wires for electricity, the connection of oxygen to our blood cells to power our bodies and the connection of suppliers to the right distributors to create strong and lasting business. Creating these connections in the promo industry is done through networking. Whether it\u2019s at trade shows or hosted-buyer events, or through digital spaces like LinkedIn and social media platforms, taking the first step is what matters.<\/p>\n

Trade shows and hosted-buyer events, like the ones ASI Show hosts throughout the year<\/a>, are a great opportunity to come face to face with distributors. Not only are you able to pitch your products and give them hands-on experience, you\u2019re also able to show more of your personality than over the phone or online. Showing personality might sound simple, but it can be the tipping factor when distributors are deciding between two worthy suppliers for a similar product. Having a personal connection can make a world of difference.<\/p>\n

If you can\u2019t make it to in-person events due to scheduling and budget constraints, social media platforms like LinkedIn are a great place to start. One of the fastest growing social networks, LinkedIn focuses on the professional side of life, allowing you to connect with colleagues, potential business partners, mentors and more. LinkedIn makes networking from your mobile device or desktop easy, giving you a platform to showcase your unique professional story (through experience, skills and education), organize industry events, join professional groups, post articles, photos and videos and much more.<\/p>\n

If you\u2019re also looking to create more lighthearted connections in the digital space, platforms like Instagram, Facebook and TikTok are great places to engage with consumers, distributors and other suppliers. When you pair social media with email campaigns, trade shows and other forms of networking, you\u2019re sure to lock in sales and boost your reputation. People love to feel like they\u2019ve discovered the next big thing or some secret amazing suppliers aren\u2019t yet using. Be sure to let distributors see the personality behind the business so they know you\u2019re the real deal.<\/p>\n

Networking doesn\u2019t have to be hard. With the right amount of time and effort, you\u2019ll be connected with to right partners to help you cut the best deals, boost sales and have a more solidified place in the industry.<\/p>\n

Discover more about the power of networking in our newest e-book, Your Growth Supplier Toolkit.<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"

The power of a connection can transform two individual things into something greater than the sum of their parts \u2013…<\/p>\n","protected":false},"author":26,"featured_media":4474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,22],"tags":[],"class_list":["post-4473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-suppliers"],"acf":[],"yoast_head":"\nThe Power of Networking in the Promo Industry • ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/insights\/the-power-of-networking-in-the-promo-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Networking 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