{"id":4410,"date":"2024-10-15T18:02:20","date_gmt":"2024-10-15T22:02:20","guid":{"rendered":"https:\/\/asicentral.com\/?p=4410"},"modified":"2025-01-10T18:04:00","modified_gmt":"2025-01-10T23:04:00","slug":"asi-unveils-2024s-most-powerful-people-in-promo","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-unveils-2024s-most-powerful-people-in-promo\/","title":{"rendered":"ASI Unveils 2024&#8217;s Most Powerful People In Promo"},"content":{"rendered":"<p><strong>TREVOSE, PA \u2013 October 15, 2024<\/strong><\/p>\n<p>The <a href=\"https:\/\/go.asicentral.com\/e\/148181\/canada\/7nvbqj\/1463268468\/h\/037PxvmYAQx7JHUPYbq7WEr6RIeC-aDJt0vn1eBg1C4\">Advertising Specialty Institute<\/a><sup>\u00ae<\/sup>\u00a0(ASI) today revealed the <a href=\"https:\/\/go.asicentral.com\/e\/148181\/-2024-counselor-2024-power-50-\/7nvbqm\/1463268468\/h\/037PxvmYAQx7JHUPYbq7WEr6RIeC-aDJt0vn1eBg1C4\">2024 Counselor Power 50 list<\/a> of the most influential entrepreneurs and executives driving innovation in the $26.1 billion promotional products industry. Topping the list is <a href=\"https:\/\/go.asicentral.com\/e\/148181\/-2024-no-1-jo-an-lantz-geiger-\/7nvbqq\/1463268468\/h\/037PxvmYAQx7JHUPYbq7WEr6RIeC-aDJt0vn1eBg1C4\">Geiger President\/CEO Jo-an Lantz<\/a>, who claimed the No. 1 spot after ranking No. 5 in 2023, marking her 19th appearance on the Counselor Power 50.<\/p>\n<p>\u201cIt\u2019s an honour to celebrate the trailblazers and visionaries shaping the future of the promotional products industry,\u201d said <a href=\"https:\/\/go.asicentral.com\/e\/148181\/Tim-Andrews-ASI\/7nvbqt\/1463268468\/h\/037PxvmYAQx7JHUPYbq7WEr6RIeC-aDJt0vn1eBg1C4\">Timothy M. Andrews<\/a>, president and chief executive officer of ASI, the premier technology, marketing and information provider in the promo sector. \u201cThese leaders are not only pushing boundaries, they\u2019re also redefining what success looks like in a competitive, ever-evolving and increasingly global market.\u201d<\/p>\n<p>This year\u2019s list reflects the dynamic growth and transformation across the promo sector, driven by bold leadership. The annual ranking is released by ASI\u2019s Counselor magazine, a trusted source for promotional product trends, market data and industry news for 70 years.<\/p>\n<p>This year\u2019s <a href=\"https:\/\/go.asicentral.com\/e\/148181\/-2024-counselor-2024-power-50-\/7nvbqm\/1463268468\/h\/037PxvmYAQx7JHUPYbq7WEr6RIeC-aDJt0vn1eBg1C4\">Counselor Power 50<\/a> includes 25 distributors and 24 suppliers. Since more than one executive from the same company can be honored, the list includes a total of 70 industry leaders. Mark Freed, executive chairman, and Mitch Freed, CEO, of Top 40 distributor Genumark (asi\/204588), rose to No. 16 on the Counselor Power 50, up from No. 19 on the 2023 list.<\/p>\n<p>The top 10 leaders of the Counselor Power 50 are, in order:<\/p>\n<ul>\n<li>No. 1: <strong>Jo-an Lantz<\/strong>, President\/CEO, Geiger (asi\/202900)<\/li>\n<li>No. 2: <strong>CJ Schmidt<\/strong>, CEO, Hit Promotional Products (asi\/61125)<\/li>\n<li>No. 3: <strong>Jeremy Lott<\/strong>, President\/CEO, SanMar (asi\/84863)<\/li>\n<li>No. 4: <strong>Kevin Lyons-Tarr and Suzanne Worwood<\/strong>, 4imprint, CEO and Senior Vice President of Merchandising and Supply Chain, respectively (asi\/197045)<\/li>\n<li>No. 5: <strong>Greg Muzzillo and Vera Muzzillo<\/strong>, founder and CEO, respectively, Proforma (asi\/300094)<\/li>\n<li>No. 6: <strong>Frank Myers<\/strong>, CEO, S&amp;S Activewear (asi\/84358)<\/li>\n<li>No. 7: <strong>Marc Simon<\/strong>, CEO, HALO Branded Solutions (asi\/356000)<\/li>\n<li>No. 8 <strong>Larry Zavadil and Justin Zavadil<\/strong>, Founder\/CEO and President, respectively, American Solutions for Business (asi\/120075)<\/li>\n<li>No. 9: <strong>Chris Anderson<\/strong>, CEO, HPG (asi\/61966)<\/li>\n<li>No. 10: <strong>Jay Deutsch<\/strong>, CEO, BDA (asi\/137616)<\/li>\n<\/ul>\n<p>Lantz earned the top spot for her leadership in international expansion, spearheading strategic acquisitions in Europe since 2018 that solidified the Lewiston, ME-headquartered firm as one of the most formidable distributors in the United Kingdom \u2013 Europe\u2019s second largest national market for promo sales. Named 2020\u2019s Counselor\u2019s Person of the Year, Lantz also achieved high influence scores in this year\u2019s Counselor Power 50 survey.<\/p>\n<p>As highlighted in her profile on <a href=\"https:\/\/go.asicentral.com\/e\/148181\/-2024-no-1-jo-an-lantz-geiger-\/7nvbqq\/1463268468\/h\/037PxvmYAQx7JHUPYbq7WEr6RIeC-aDJt0vn1eBg1C4\">asicentral.com\/news<\/a>, Lantz is also a global ambassador for promo, representing the U.S. in WAGE (World Advertising Gifts Exchange), a network of promo companies spanning over 25 countries. Geiger remains a major player in North America, with $330.3 million in 2023 domestic revenue and pioneering sustainability efforts in the industry.<\/p>\n<p>ASI honoured the Counselor Power 50 at a celebratory dinner during the three-day <a href=\"https:\/\/go.asicentral.com\/e\/148181\/events-asi-power-summit-\/7nvbqx\/1463268468\/h\/037PxvmYAQx7JHUPYbq7WEr6RIeC-aDJt0vn1eBg1C4\">ASI Power Summit<\/a>, an annual event for industry leaders featuring valuable networking and top industry speakers and business experts at the Rancho Bernardo Inn in San Diego, CA. Power Summit 2025 is October 12-14 in Scottsdale, AZ.<\/p>\n<p>Introduced in 2006, the Counselor\u00a0Power\u00a050 annually spotlights distributor and supplier executives who exert considerable impact on the promo market.<\/p>\n<p>The creation of the Counselor Power 50 starts with voting by last year\u2019s members and the industry at large, along with nominations of potential new members from industry pros, after which ASI Media executives gauge each candidate based on their accomplishments over the past year as well as their career-long track record.<\/p>\n<p>This year and moving forward, Counselor will include only leaders whose companies conduct business as promo suppliers and distributors. The change had a notable effect this year \u2013 the Counselor Power 50 features 17 people who weren\u2019t on last year\u2019s list, including 15 people making their first appearance. The list also features 20 women \u2013 more than have ever appeared on the Counselor Power 50 since its inception.<\/p>\n<p><strong>For more information on the Counselor Power 50 contact ASI Editor-in-Chief C.J. Mittica at <\/strong><a href=\"mailto:cmittica@asicentral.com\"><strong>cmittica@asicentral.com<\/strong><\/a><strong>. Michele Bell is ASI senior vice president of content and global alliances.<\/strong><\/p>\n<p><strong>About ASI<\/strong><br \/>\nThe Advertising Specialty Institute (ASI<sup>\u00ae<\/sup>, <a href=\"https:\/\/go.asicentral.com\/e\/148181\/2024-10-15\/7nvbr1\/1463268468\/h\/037PxvmYAQx7JHUPYbq7WEr6RIeC-aDJt0vn1eBg1C4\">asicentral.com<\/a>) serves a network of 25,000 suppliers, distributors and decorators in the $26.1 billion promotional products industry. The company\u2019s flagship product, the technology platform ESP<sup>\u00ae<\/sup>, manages the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. The ASI media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TREVOSE, PA \u2013 October 15, 2024 The Advertising Specialty Institute\u00ae\u00a0(ASI) today revealed the 2024 Counselor Power 50 list of the&#8230;<\/p>\n","protected":false},"author":15,"featured_media":4411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Unveils 2024&#039;s Most Powerful People In Promo &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-unveils-2024s-most-powerful-people-in-promo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Unveils 2024&#039;s Most Powerful People In Promo\" \/>\n<meta property=\"og:description\" content=\"TREVOSE, PA \u2013 October 15, 2024 The Advertising Specialty Institute\u00ae\u00a0(ASI) today revealed the 2024 Counselor Power 50 list of the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-unveils-2024s-most-powerful-people-in-promo\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-15T22:02:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-10T23:04:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/01\/ASI-Unveils-2024s-Most-Powerful-People-In-Promo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"285\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Foti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Foti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-2024s-most-powerful-people-in-promo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-2024s-most-powerful-people-in-promo\\\/\"},\"author\":{\"name\":\"Anthony Foti\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/fdfe73c01099235d2577ceb73618b992\"},\"headline\":\"ASI Unveils 2024&#8217;s Most Powerful People In Promo\",\"datePublished\":\"2024-10-15T22:02:20+00:00\",\"dateModified\":\"2025-01-10T23:04:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-2024s-most-powerful-people-in-promo\\\/\"},\"wordCount\":781,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-2024s-most-powerful-people-in-promo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/ASI-Unveils-2024s-Most-Powerful-People-In-Promo.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-2024s-most-powerful-people-in-promo\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-unveils-2024s-most-powerful-people-in-promo\\\/\",\"name\":\"ASI Unveils 2024's Most Powerful People In Promo &#8226; 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