{"id":4396,"date":"2024-08-20T14:11:02","date_gmt":"2024-08-20T18:11:02","guid":{"rendered":"https:\/\/asicentral.com\/?p=4396"},"modified":"2025-01-02T14:13:09","modified_gmt":"2025-01-02T19:13:09","slug":"2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\/","title":{"rendered":"2024 Counselor State of the Industry Report Charts Pathways to Sustainable Growth"},"content":{"rendered":"<p><strong>TREVOSE, PA \u2013 August 20,<\/strong>\u00a0<strong>2024<\/strong><\/p>\n<p>The\u00a0<a href=\"https:\/\/asicentral.com\/\">Advertising Specialty Institute<\/a><sup>\u00ae<\/sup>\u00a0(ASI), the foremost technology, marketing and information provider in the $26.1 billion promotional products industry, has released its latest\u00a0<a href=\"https:\/\/members.asicentral.com\/news\/strategy\/july-2024\/2024-state-of-the-industry\/\">Counselor State of the Industry<\/a>\u00a0report, showcasing resilience and strategic foresight among distributors and suppliers.<\/p>\n<p>In a year overshadowed by economic hurdles like sluggish sales, tightened client budgets and soaring logistics costs, the industry has embraced a spirit of \u201ccautious optimism.\u201d<\/p>\n<p>\u201cDespite formidable headwinds, the Counselor State of the Industry report identifies clear pathways to sustainable growth and profitability in a resilient U.S. economy,\u201d said\u00a0<a href=\"https:\/\/twitter.com\/Tim_Andrews_ASI\">Timothy M. Andrews<\/a>, ASI president and chief executive officer. \u201cBy leveraging the insights and strategies outlined in our annual data-backed report, the industry can continue to grow stronger together.\u201d<\/p>\n<p>The 2024 research report, compiled from extensive surveys of industry members across North America, delves into critical issues facing promo companies today. The report, available at\u00a0<a href=\"https:\/\/members.asicentral.com\/news\/strategy\/july-2024\/2024-state-of-the-industry\/\">stateoftheindustry.com<\/a>, also features exclusive insights on market trends, pricing strategies and international sourcing patterns essential for navigating the evolving promotional landscape.<\/p>\n<p>\u201cThis year\u2019s State of the Industry serves as both a benchmarking tool and a strategic compass,\u201d said report author Nate Kucsma, ASI\u2019s senior executive director of research. \u201cIt equips businesses with indispensable data on emerging pressures like sustainability demands and labor market dynamics, essential for informed decision-making.\u201d<\/p>\n<p>Key insights from the 2024 Counselor State of the Industry include:<\/p>\n<ul>\n<li><a href=\"https:\/\/members.asicentral.com\/news\/strategy\/july-2024\/state-of-the-industry-distributors-increasingly-sourcing-direct\/\"><strong>Sourcing Direct<\/strong><\/a>: Distributors are increasingly sourcing direct from overseas, which suppliers see as a cause for concern.<\/li>\n<li><a href=\"https:\/\/members.asicentral.com\/news\/strategy\/july-2024\/state-of-the-industry-combatting-anti-swag-sentiment\/\"><strong>Demonstrating ROI<\/strong><\/a>: Anti-swag sentiment is on the rise, but distributors can combat it with strong messaging and demonstrating value.<\/li>\n<li><a href=\"https:\/\/members.asicentral.com\/news\/strategy\/july-2024\/state-of-the-industry-can-drinkware-s-run-of-popularity-continue\/\"><strong>Hot Products<\/strong><\/a>: Drinkware sales are higher than ever, accounting for nearly 11% of total industry sales, or $2.8 billion, second only to T-shirts.<\/li>\n<\/ul>\n<p>\u201cAt ASI, we\u2019re committed to helping our members seize tomorrow\u2019s opportunities,\u201d said\u00a0<a href=\"https:\/\/x.com\/CJ_ASIMedia\">Editor-in-Chief C.J. Mittica<\/a>. \u201cExplore the stories, dig into the data and let us guide you toward a more promising future.\u201d<\/p>\n<p>Counselor produced its first State of the Industry in 1977 and for 47 years the report has stood as the most authoritative and comprehensive research report in the promotional products industry. For further insights, tune in to the\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=mlBF1wpySf4\">Promo Insiders podcast<\/a>\u00a0with Kucsma and Mittica.<\/p>\n<p><a href=\"https:\/\/twitter.com\/MB_PAEditor\">Michele Bell<\/a>\u00a0is senior vice president, content and global alliances. The State of the Industry was reported on by ASI Media editors Sara Lavenduski, Christopher Ruvo, Theresa Hegel and Brendan Menapace, with magazine design by Editorial Digital Art Director Hillary Glen and online design by Senior UI Designer Kathleen Fitzgerald.<\/p>\n<p><strong>For more information on the 2024 Counselor State of the Industry report or\u00a0<\/strong><a href=\"https:\/\/www.asicentral.com\/research\"><strong>numerous other market research reports<\/strong><\/a><strong>, contact Nate Kucsma at\u00a0<\/strong><a href=\"mailto:nkucsma@asicentral.com\"><strong>nkucsma@asicentral.com<\/strong><\/a><strong>.<\/strong><\/p>\n<p><strong>About ASI<br \/>\n<\/strong>The Advertising Specialty Institute (ASI<sup>\u00ae<\/sup>; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $26.1 billion promotional products industry. The company\u2019s flagship product, the technology platform ESP<sup>\u00ae<\/sup>, manages the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. Its media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TREVOSE, PA \u2013 August 20,\u00a02024 The\u00a0Advertising Specialty Institute\u00ae\u00a0(ASI), the foremost technology, marketing and information provider in the $26.1 billion promotional&#8230;<\/p>\n","protected":false},"author":15,"featured_media":4397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2024 Counselor State of the Industry Report Charts Pathways to Sustainable Growth &#8226; ASI<\/title>\n<meta name=\"description\" content=\"Discover key trends and strategies in ASI&#039;s 2024 Counselor State of the Industry report. Explore market insights, pricing strategies, and growth opportunities in the promo products industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Counselor State of the Industry Report Charts Pathways to Sustainable Growth\" \/>\n<meta property=\"og:description\" content=\"Discover key trends and strategies in ASI&#039;s 2024 Counselor State of the Industry report. Explore market insights, pricing strategies, and growth opportunities in the promo products industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-20T18:11:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-02T19:13:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/01\/header_photo-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Foti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Foti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\\\/\"},\"author\":{\"name\":\"Anthony Foti\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/fdfe73c01099235d2577ceb73618b992\"},\"headline\":\"2024 Counselor State of the Industry Report Charts Pathways to Sustainable Growth\",\"datePublished\":\"2024-08-20T18:11:02+00:00\",\"dateModified\":\"2025-01-02T19:13:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\\\/\"},\"wordCount\":565,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/header_photo-3.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\\\/\",\"name\":\"2024 Counselor State of the Industry Report Charts Pathways to Sustainable Growth &#8226; ASI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/header_photo-3.jpg\",\"datePublished\":\"2024-08-20T18:11:02+00:00\",\"dateModified\":\"2025-01-02T19:13:09+00:00\",\"description\":\"Discover key trends and strategies in ASI's 2024 Counselor State of the Industry report. Explore market insights, pricing strategies, and growth opportunities in the promo products industry.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/header_photo-3.jpg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/header_photo-3.jpg\",\"width\":700,\"height\":260,\"caption\":\"header_photo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/asicentral.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2024 Counselor State of the Industry Report Charts Pathways to Sustainable Growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"name\":\"ASI\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asicentral.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\",\"name\":\"ASI\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"ASI\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adspecialtyinstitute\",\"https:\\\/\\\/x.com\\\/asicentral\",\"http:\\\/\\\/www.youtube.com\\\/user\\\/asicentral\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/asi\",\"http:\\\/\\\/www.instagram.com\\\/asicentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/fdfe73c01099235d2577ceb73618b992\",\"name\":\"Anthony Foti\",\"url\":\"https:\\\/\\\/asicentral.com\\\/author\\\/afotiasicentral-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"2024 Counselor State of the Industry Report Charts Pathways to Sustainable Growth &#8226; ASI","description":"Discover key trends and strategies in ASI's 2024 Counselor State of the Industry report. Explore market insights, pricing strategies, and growth opportunities in the promo products industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asicentral.com\/press-releases\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\/","og_locale":"en_US","og_type":"article","og_title":"2024 Counselor State of the Industry Report Charts Pathways to Sustainable Growth","og_description":"Discover key trends and strategies in ASI's 2024 Counselor State of the Industry report. Explore market insights, pricing strategies, and growth opportunities in the promo products industry.","og_url":"https:\/\/asicentral.com\/press-releases\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\/","og_site_name":"ASI","article_publisher":"https:\/\/www.facebook.com\/adspecialtyinstitute","article_published_time":"2024-08-20T18:11:02+00:00","article_modified_time":"2025-01-02T19:13:09+00:00","og_image":[{"width":700,"height":260,"url":"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/01\/header_photo-3.jpg","type":"image\/jpeg"}],"author":"Anthony Foti","twitter_card":"summary_large_image","twitter_creator":"@asicentral","twitter_site":"@asicentral","twitter_misc":{"Written by":"Anthony Foti","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asicentral.com\/press-releases\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\/#article","isPartOf":{"@id":"https:\/\/asicentral.com\/press-releases\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\/"},"author":{"name":"Anthony Foti","@id":"https:\/\/asicentral.com\/#\/schema\/person\/fdfe73c01099235d2577ceb73618b992"},"headline":"2024 Counselor State of the Industry Report Charts Pathways to Sustainable Growth","datePublished":"2024-08-20T18:11:02+00:00","dateModified":"2025-01-02T19:13:09+00:00","mainEntityOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\/"},"wordCount":565,"publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/01\/header_photo-3.jpg","articleSection":["Press Releases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asicentral.com\/press-releases\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\/","url":"https:\/\/asicentral.com\/press-releases\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\/","name":"2024 Counselor State of the Industry Report Charts Pathways to Sustainable Growth &#8226; ASI","isPartOf":{"@id":"https:\/\/asicentral.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\/#primaryimage"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/01\/header_photo-3.jpg","datePublished":"2024-08-20T18:11:02+00:00","dateModified":"2025-01-02T19:13:09+00:00","description":"Discover key trends and strategies in ASI's 2024 Counselor State of the Industry report. Explore market insights, pricing strategies, and growth opportunities in the promo products industry.","breadcrumb":{"@id":"https:\/\/asicentral.com\/press-releases\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asicentral.com\/press-releases\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/press-releases\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\/#primaryimage","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/01\/header_photo-3.jpg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2025\/01\/header_photo-3.jpg","width":700,"height":260,"caption":"header_photo"},{"@type":"BreadcrumbList","@id":"https:\/\/asicentral.com\/press-releases\/2024-counselor-state-of-the-industry-report-charts-pathways-to-sustainable-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/asicentral.com\/"},{"@type":"ListItem","position":2,"name":"2024 Counselor State of the Industry Report Charts Pathways to Sustainable Growth"}]},{"@type":"WebSite","@id":"https:\/\/asicentral.com\/#website","url":"https:\/\/asicentral.com\/","name":"ASI","description":"","publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asicentral.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asicentral.com\/#organization","name":"ASI","url":"https:\/\/asicentral.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","width":1,"height":1,"caption":"ASI"},"image":{"@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adspecialtyinstitute","https:\/\/x.com\/asicentral","http:\/\/www.youtube.com\/user\/asicentral","http:\/\/www.linkedin.com\/company\/asi","http:\/\/www.instagram.com\/asicentral"]},{"@type":"Person","@id":"https:\/\/asicentral.com\/#\/schema\/person\/fdfe73c01099235d2577ceb73618b992","name":"Anthony Foti","url":"https:\/\/asicentral.com\/author\/afotiasicentral-com\/"}]}},"_links":{"self":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/4396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/comments?post=4396"}],"version-history":[{"count":0,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/4396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media\/4397"}],"wp:attachment":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media?parent=4396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/categories?post=4396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/tags?post=4396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}