{"id":4394,"date":"2024-10-04T14:03:26","date_gmt":"2024-10-04T18:03:26","guid":{"rendered":"https:\/\/asicentral.com\/?p=4394"},"modified":"2025-01-02T14:10:32","modified_gmt":"2025-01-02T19:10:32","slug":"asi-honors-2024s-best-promo-campaigns","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-honors-2024s-best-promo-campaigns\/","title":{"rendered":"ASI Honors 2024’s Best Promo Campaigns"},"content":{"rendered":"

TREVOSE, PA \u2013 October 4, 2024<\/strong><\/p>\n

The Advertising Specialty Institute<\/a>\u00ae<\/sup>\u00a0(ASI), the premier technology, marketing and information provider in the $26.1 billion promotional products industry, today announced the winners of the 2024 Counselor Promo Campaign Awards<\/a>, spotlighting the most creative and impactful promotional campaigns of the year.<\/p>\n

The supplier and distributor campaigns have not only driven significant sales but also created lasting social impact, proving the promotional products industry\u2019s power to influence and inspire.<\/p>\n

\u201cIn today\u2019s marketplace, it\u2019s not enough to simply be creative or achieve big results,\u201d said ASI Editor-in-Chief C.J. Mittica<\/a>. \u201cThe best campaigns demonstrate the true power of promo products to generate emotion and positive change.\u201d<\/p>\n

Best Sustainability-Driven Campaign: BAMKO (asi\/131431)<\/strong>
\nIn partnership with MetLife, BAMKO provided 4,300 employees with custom eco-friendly water bottles from RIPL Goods. This initiative not only promoted sustainability but also supported social enterprises that provide jobs to disadvantaged communities, with each water bottle providing a full day of employment for someone in Bali, Indonesia, collecting plastic from beaches, providing long-lasting impacts on both the environment and people\u2019s lives.<\/p>\n

Best Distributor Client Promotion: Promotional Partners (asi\/397983)<\/strong>
\nApex, NC\u2019s police department sought a unique way to foster trust with its community. Promotional Partners worked with the department to create a custom children\u2019s book, Who\u2019s Behind the Badge<\/em>, featuring officers\u2019 personal stories and hobbies. The book became an instant hit, helping children relate to the officers and building stronger bonds within the community. The book\u2019s success led to a national feature on Good Morning America.<\/p>\n

Best Supplier Self-Promotion: HPG (asi\/61966)<\/strong>
\nHPG\u2019s candy brand, SugarSpot, launched a creative self-promo campaign, transforming the classic board game Candy Land into \u201cBrandy Land.\u201d The colorful, candy-filled game was sent to 50 distributor partners and influencers, sparking a surge in engagement and website traffic, evoking the nostalgic feeling of enjoying candy as a kid. The campaign boosted SugarSpot\u2019s brand recognition and helped double their revenue year over year.<\/p>\n

Best Use of Video: Boundless Collection (asi\/143717)<\/strong>
\nTo showcase its expertise in employee onboarding and retention programs, Boundless Collection produced a heartfelt video, \u201cThe First Day,\u201d<\/a> depicting a nervous new hire who finds comfort in a branded welcome kit. The video resonated with HR professionals and helped Boundless secure new accounts and generate significant sales by showing how promo can play a role in making new employees feel welcomed and excited.<\/p>\n

Best Distributor Self-Promotion: Dryvve (asi\/154912)<\/strong>
\nDryvve unveiled its rebrand in a creative campaign by sending 500 customers a branded chocolate smash cake, complete with a gavel and QR code. The cake\u2019s design symbolized the merger of Progressive Promotions and Consolidated Marketing Services and the box, wrapped in caution tape, instructed recipients not to open it until the big reveal date. When smashed, the cake revealed branded candies and sparked excitement on social media. The unique campaign positioned the woman-owned company as a creative force, resulting in larger client engagements and enhanced recognition as a full-service agency.<\/p>\n

For more information contact Editor-in-Chief C.J. Mittica at <\/strong>cmittica@asicentral.com<\/strong><\/a>.<\/strong><\/p>\n

About ASI<\/strong>
\nThe Advertising Specialty Institute (ASI\u00ae<\/sup>, asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $26.1 billion promotional products industry. The company\u2019s flagship product, the technology platform ESP\u00ae<\/sup>, manages the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. The ASI media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA.<\/p>\n","protected":false},"excerpt":{"rendered":"

TREVOSE, PA \u2013 October 4, 2024 The Advertising Specialty Institute\u00ae\u00a0(ASI), the premier technology, marketing and information provider in the $26.1…<\/p>\n","protected":false},"author":15,"featured_media":4395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\nASI Honors 2024's Best Promo Campaigns • ASI<\/title>\n<meta name=\"description\" content=\"Explore the most creative and impactful promotional campaigns recognized in ASI\u2019s 2024 Counselor Promo Campaign Awards, showcasing innovation, social impact, and industry excellence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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