{"id":4393,"date":"2024-12-18T14:01:06","date_gmt":"2024-12-18T19:01:06","guid":{"rendered":"https:\/\/asicentral.com\/?p=4393"},"modified":"2025-01-02T14:03:20","modified_gmt":"2025-01-02T19:03:20","slug":"asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\/","title":{"rendered":"ASI Strengthens Leadership Team to Propel Industry Innovation and Growth"},"content":{"rendered":"

TREVOSE, PA \u2013\u00a0December 18, 2024<\/strong><\/p>\n

The\u00a0Advertising Specialty Institute<\/a>\u00ae<\/sup>\u00a0(ASI), the largest technology, marketing, events and information provider in the $26.1 billion promo products industry, announced two strategic leadership moves designed to position ASI and the industry for continued growth and innovation.<\/p>\n

ASI promoted Ryan Hutchison to chief product and technology officer (CPTO) and welcomed Shanley Stern as senior vice president of marketing. These key appointments further ASI\u2019s commitment to delivering cutting-edge sales solutions and enhanced member support.<\/p>\n

\u201cAs the promo industry continues to rapidly evolve, these leadership changes reinforce ASI\u2019s dedication to driving innovation, strengthening our industry and enhancing the tools and resources available to our members,\u201d\u00a0<\/strong>said\u00a0Timothy M. Andrews<\/a>, ASI president and chief executive officer.<\/p>\n

Ryan Hutchison Promoted to CPTO<\/strong>
\nRyan Hutchison now leads all aspects of product development, design and technology initiatives as CPTO.<\/p>\n

\u201cRyan\u2019s leadership, technical expertise and deep understanding of our members\u2019 needs have positioned him as one of the most talented tech professionals in the industry,\u201d said Andrews. \u201cSince joining ASI in 2008, he\u2019s demonstrated exceptional strategic vision and I\u2019m confident he\u2019ll continue delivering innovations that benefit both ASI and the broader promo products industry.\u201d<\/p>\n

In his previous role as chief technology officer of the ASI Family of Companies, Hutchison oversaw transformative technology projects that enhanced efficiency and productivity for ASI\u2019s 25,000-member network of suppliers, distributors and decorators.<\/p>\n

Shanley Stern Joins ASI as Senior Vice President of Marketing<\/strong>
\nAfter an extensive nationwide search, ASI selected Shanley Stern to lead its marketing efforts, bringing over 15 years of experience in senior marketing and communications roles across the technology sector.<\/p>\n

\u201cShanley is a seasoned B2B marketing executive with a proven track record of delivering innovative strategies that enhance customer satisfaction,\u201d said Andrews. \u201cHer expertise in digital marketing, strategic planning and brand elevation will ensure ASI continues to meet the changing needs of our members.\u201d<\/p>\n

Most recently, Stern served as senior vice president of global marketing and communications at a tech and services company, where she elevated brand awareness and demand generation through compelling campaigns and strategic collaboration.<\/p>\n

Both Stern and Hutchison joined Andrews\u2019 executive President\u2019s Council.<\/p>\n

About ASI<\/strong>
\nThe Advertising Specialty Institute (ASI\u00ae<\/sup>,\u00a0asicentral.com<\/a>) serves a network of 25,000 suppliers, distributors and decorators in the $26.1 billion promotional products industry. The company\u2019s flagship product, the technology platform ESP\u00ae<\/sup>, manages the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. The ASI media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA.<\/p>\n","protected":false},"excerpt":{"rendered":"

TREVOSE, PA \u2013\u00a0December 18, 2024 The\u00a0Advertising Specialty Institute\u00ae\u00a0(ASI), the largest technology, marketing, events and information provider in the $26.1 billion…<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4393","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"\nASI Strengthens Leadership Team to Propel Industry Innovation and Growth • ASI<\/title>\n<meta name=\"description\" content=\"ASI promotes Ryan Hutchison to CPTO and welcomes Shanley Stern as SVP of Marketing, reinforcing its commitment to innovation and enhanced member support in the promo products industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Strengthens Leadership Team to Propel Industry Innovation and Growth\" \/>\n<meta property=\"og:description\" content=\"ASI promotes Ryan Hutchison to CPTO and welcomes Shanley Stern as SVP of Marketing, reinforcing its commitment to innovation and enhanced member support in the promo products industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-18T19:01:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-02T19:03:20+00:00\" \/>\n<meta name=\"author\" content=\"Anthony Foti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Foti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\\\/\"},\"author\":{\"name\":\"Anthony Foti\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/fdfe73c01099235d2577ceb73618b992\"},\"headline\":\"ASI Strengthens Leadership Team to Propel Industry Innovation and Growth\",\"datePublished\":\"2024-12-18T19:01:06+00:00\",\"dateModified\":\"2025-01-02T19:03:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\\\/\"},\"wordCount\":485,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\\\/\",\"name\":\"ASI Strengthens Leadership Team to Propel Industry Innovation and Growth • ASI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\"},\"datePublished\":\"2024-12-18T19:01:06+00:00\",\"dateModified\":\"2025-01-02T19:03:20+00:00\",\"description\":\"ASI promotes Ryan Hutchison to CPTO and welcomes Shanley Stern as SVP of Marketing, reinforcing its commitment to innovation and enhanced member support in the promo products industry.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/asicentral.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASI Strengthens Leadership Team to Propel Industry Innovation and Growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"name\":\"ASI\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asicentral.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\",\"name\":\"ASI\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"ASI\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adspecialtyinstitute\",\"https:\\\/\\\/x.com\\\/asicentral\",\"http:\\\/\\\/www.youtube.com\\\/user\\\/asicentral\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/asi\",\"http:\\\/\\\/www.instagram.com\\\/asicentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/fdfe73c01099235d2577ceb73618b992\",\"name\":\"Anthony Foti\",\"url\":\"https:\\\/\\\/asicentral.com\\\/author\\\/afotiasicentral-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ASI Strengthens Leadership Team to Propel Industry Innovation and Growth • ASI","description":"ASI promotes Ryan Hutchison to CPTO and welcomes Shanley Stern as SVP of Marketing, reinforcing its commitment to innovation and enhanced member support in the promo products industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asicentral.com\/press-releases\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\/","og_locale":"en_US","og_type":"article","og_title":"ASI Strengthens Leadership Team to Propel Industry Innovation and Growth","og_description":"ASI promotes Ryan Hutchison to CPTO and welcomes Shanley Stern as SVP of Marketing, reinforcing its commitment to innovation and enhanced member support in the promo products industry.","og_url":"https:\/\/asicentral.com\/press-releases\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\/","og_site_name":"ASI","article_publisher":"https:\/\/www.facebook.com\/adspecialtyinstitute","article_published_time":"2024-12-18T19:01:06+00:00","article_modified_time":"2025-01-02T19:03:20+00:00","author":"Anthony Foti","twitter_card":"summary_large_image","twitter_creator":"@asicentral","twitter_site":"@asicentral","twitter_misc":{"Written by":"Anthony Foti","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asicentral.com\/press-releases\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\/#article","isPartOf":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\/"},"author":{"name":"Anthony Foti","@id":"https:\/\/asicentral.com\/#\/schema\/person\/fdfe73c01099235d2577ceb73618b992"},"headline":"ASI Strengthens Leadership Team to Propel Industry Innovation and Growth","datePublished":"2024-12-18T19:01:06+00:00","dateModified":"2025-01-02T19:03:20+00:00","mainEntityOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\/"},"wordCount":485,"publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"articleSection":["Press Releases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asicentral.com\/press-releases\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\/","url":"https:\/\/asicentral.com\/press-releases\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\/","name":"ASI Strengthens Leadership Team to Propel Industry Innovation and Growth • ASI","isPartOf":{"@id":"https:\/\/asicentral.com\/#website"},"datePublished":"2024-12-18T19:01:06+00:00","dateModified":"2025-01-02T19:03:20+00:00","description":"ASI promotes Ryan Hutchison to CPTO and welcomes Shanley Stern as SVP of Marketing, reinforcing its commitment to innovation and enhanced member support in the promo products industry.","breadcrumb":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asicentral.com\/press-releases\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/asicentral.com\/press-releases\/asi-strengthens-leadership-team-to-propel-industry-innovation-and-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/asicentral.com\/"},{"@type":"ListItem","position":2,"name":"ASI Strengthens Leadership Team to Propel Industry Innovation and Growth"}]},{"@type":"WebSite","@id":"https:\/\/asicentral.com\/#website","url":"https:\/\/asicentral.com\/","name":"ASI","description":"","publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asicentral.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asicentral.com\/#organization","name":"ASI","url":"https:\/\/asicentral.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","width":1,"height":1,"caption":"ASI"},"image":{"@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adspecialtyinstitute","https:\/\/x.com\/asicentral","http:\/\/www.youtube.com\/user\/asicentral","http:\/\/www.linkedin.com\/company\/asi","http:\/\/www.instagram.com\/asicentral"]},{"@type":"Person","@id":"https:\/\/asicentral.com\/#\/schema\/person\/fdfe73c01099235d2577ceb73618b992","name":"Anthony Foti","url":"https:\/\/asicentral.com\/author\/afotiasicentral-com\/"}]}},"_links":{"self":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/4393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/comments?post=4393"}],"version-history":[{"count":0,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/4393\/revisions"}],"wp:attachment":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media?parent=4393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/categories?post=4393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/tags?post=4393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}