{"id":4353,"date":"2024-12-02T09:52:31","date_gmt":"2024-12-02T14:52:31","guid":{"rendered":"https:\/\/asicentral.com\/?p=4353"},"modified":"2024-12-02T09:52:31","modified_gmt":"2024-12-02T14:52:31","slug":"the-power-of-promo-products-creativity-inside-the-box-yep","status":"publish","type":"post","link":"https:\/\/asicentral.com\/audience\/distributors\/the-power-of-promo-products-creativity-inside-the-box-yep\/","title":{"rendered":"The Power of Promo Products: Creativity Inside the Box (Yep!)"},"content":{"rendered":"<h4>Discover how ASI partners with industry professionals to design original, effective solutions for business growth.<\/h4>\n<p style=\"text-align: right;\"><a href=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/12\/Success-Story-Liquid-Screen-402-16785.pdf\">Want this Success Story as a PDF? Click here to download.<\/a><\/p>\n<h5>INTRO<\/h5>\n<p>In 2010, Bryan Goltzman and his business partner started Liquid Screen Design, LLC (asi\/254663) as just a \u201ccomplete side hustle.\u201d He was a lobbyist who loved his job fighting against poverty in Minnesota; and his partner was the CEO of a summer camp. The promo business grew yearly, and by 2017, it was time to make a decision: All in or all out? Both gentlemen left their jobs to grow the business full time, and within six months, they had to hire someone to help with the extra work. Every quarter they grew by hundreds of a percentage up until 2020, when the world stopped for COVID. Overnight, Liquid lost half a million in sales and had no orders. What was next?<\/p>\n<h5>CREATIVITY DURING CHALLENGING TIMES<\/h5>\n<p>Liquid\u2019s bread and butter were education, recreation and nonprofits \u2013 all hit hard during COVID. However, one nonprofit customer needed to do a fundraiser, even if virtually, and they wanted promo. Bryan suggested doing a swag event box, and with a graphic designer still on staff, he felt they could really create something unique and custom. The client went for it, and that $50,000 order was enough to keep Liquid going. Word of the swag box spread, and five other organizations wanted boxes. Pretty soon, every time Liquid did a box for an organization, someone else called wanting one. And just like that, Liquid was looking at 350% more sales than 2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-4355\" src=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/12\/2_icon-300x271.png\" alt=\"\" width=\"300\" height=\"271\" srcset=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/12\/2_icon-300x271.png 300w, https:\/\/asicentral.com\/wp-content\/uploads\/2024\/12\/2_icon.png 336w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h5>CREATITIVTY TO STAND OUT FROM COMPETITORS<\/h5>\n<p>With four graphic designers on staff and no shortage of creative juices flowing, Liquid doesn\u2019t charge extra for their graphic design services \u2013 it\u2019s built into their pricing structure.<\/p>\n<h5>CREATIVITY WITH CUSTOMERS ON A BUDGET<\/h5>\n<p>A university approached Liquid requesting a $1 giveaway to new students. They settled on an eyeglass wipe, which sounds pretty basic. But Liquid took it to another level, adding a full print of the school\u2019s map on the wipe with a QR code on the back. No new student would throw away a map they needed, making the ROI significant for this customer. After seeing what Liquid did with a $1 promo, they came back every year with a bigger budget.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>\u201cASI is the foundational piece that everything else is built on.\u201d<\/strong><\/span><br \/>\n<span style=\"color: #ff0000;\"><strong>\u2013 Bryan, The Swag Doctor<\/strong><\/span><\/p>\n<h5>\u201cASI IS A NO-BRAINER.\u201d<\/h5>\n<p>According to Bryan, \u201cIt\u2019s the one organization you have to be part of to be in this industry. People that aren\u2019t doing it \u2013 you\u2019re wasting your time.\u201d Once you\u2019re an ASI\u00ae member it\u2019s easy to find any product.<\/p>\n<h5>ASI SHOWS ARE A MUST<\/h5>\n<p>Bryan says, \u201cYou have to come to the shows. It\u2019s the #1 thing. Literally, we learned everything from being at the show.\u201d He\u2019s been to so many ASI Show\u00ae events, he\u2019s lost count. Whether you\u2019re an industry veteran or a newbie, he suggests attending sessions on the first day of the trade show, Education Day, where you can keep building on what you\u2019ve learned.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-4356\" src=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/12\/3_image-300x167.png\" alt=\"\" width=\"300\" height=\"167\" srcset=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/12\/3_image-300x167.png 300w, https:\/\/asicentral.com\/wp-content\/uploads\/2024\/12\/3_image-768x428.png 768w, https:\/\/asicentral.com\/wp-content\/uploads\/2024\/12\/3_image.png 833w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h5>FIND IT ALL WITH ESP+<\/h5>\n<p>With 1.2+ million promo products, it\u2019s no wonder Bryan admits to being in ESP+ all day long and says, \u201cThat\u2019s how we search for every single product.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-4357\" src=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/12\/4_esp_logo-300x115.png\" alt=\"\" width=\"300\" height=\"115\" srcset=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/12\/4_esp_logo-300x115.png 300w, https:\/\/asicentral.com\/wp-content\/uploads\/2024\/12\/4_esp_logo-768x295.png 768w, https:\/\/asicentral.com\/wp-content\/uploads\/2024\/12\/4_esp_logo.png 812w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h5>USE ESP+ WEBSITES TO DRIVE ORDERS<\/h5>\n<p>To make Liquid\u2019s website even more useful for visiting customers, Bryan had a custom designed ESP+ Website built into it. Its ESP+ search feature allows end-buyers to search for and order promo right from Liquid.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-4358\" src=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/12\/5_website-300x200.png\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/12\/5_website-300x200.png 300w, https:\/\/asicentral.com\/wp-content\/uploads\/2024\/12\/5_website-768x512.png 768w, https:\/\/asicentral.com\/wp-content\/uploads\/2024\/12\/5_website.png 772w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h5>STAY INFORMED WITH ASI NEWS &amp; RESEARCH<\/h5>\n<p>Liquid\u2019s staff reads everything that comes out from ASI\u2019s award-winning editorial team so they can stay up to date on important news and trends that affect the industry.<br \/>\n<span style=\"color: #ff0000;\"><strong>\u201cIt\u2019s not about the cheapest item. You can get inexpensive items that are equally important and are useful that aren\u2019t throwaways.\u201d<\/strong><\/span><\/p>\n<h5>FAVORITE PART OF THE INDUSTRY<\/h5>\n<p><strong><span style=\"color: #ff0000;\">\u201cI love thinking about an item and using it in a way people haven\u2019t before.\u201d<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/12\/Success-Story-Liquid-Screen-402-16785.pdf\">Want this Success Story as a PDF? Click here to download.<\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"https:\/\/asicentral.com\/become-a-member\/\">Explore the ASI membership benefits Bryan talked about and more.<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Discover how ASI partners with industry professionals to design original, effective solutions for business growth. Want this Success Story as&#8230;<\/p>\n","protected":false},"author":10,"featured_media":4360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,30],"tags":[],"class_list":["post-4353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distributors","category-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Power of Promo Products: Creativity Inside the Box (Yep!) &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/audience\/distributors\/the-power-of-promo-products-creativity-inside-the-box-yep\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Promo Products: Creativity Inside the Box (Yep!)\" \/>\n<meta property=\"og:description\" content=\"Discover how ASI partners with industry professionals to design original, effective solutions for business growth. 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