{"id":3950,"date":"2024-08-19T20:42:48","date_gmt":"2024-08-20T00:42:48","guid":{"rendered":"https:\/\/asicentral.com\/?p=3950"},"modified":"2024-10-31T11:44:58","modified_gmt":"2024-10-31T15:44:58","slug":"how-to-sell-clients-the-right-promotional-products","status":"publish","type":"post","link":"https:\/\/asicentral.com\/insights\/how-to-sell-clients-the-right-promotional-products\/","title":{"rendered":"How To Sell Clients the Right Promotional Products"},"content":{"rendered":"

Selling clients the right promotional products can be daunting because there are so many products that can be logoed. How do you narrow down over a million items to the perfect one? The most important aspect about pitching promo is presenting products that resonate with end-users and form an emotional connection to your client\u2019s brand. Let\u2019s simplify your sales process so you can help clients maximize their ROI and increase brand recognition with the right promotional products.<\/p>\n

On Trend & In Demand<\/h5>\n

What\u2019s in? What\u2019s out? Finding today\u2019s hottest trends is one of the best ways to discover effective promotional products to pitch to your clients. A great example of how a trend can take off is water bottles. Every year there seems to be a new water brand dominating the market and everyone wants to get their hands on it.<\/p>\n

Make sure you research viral products and brands on social media and keep up to date with emerging trends or market gaps through industry e-newsletters and news articles. You can also research in ESP+, which has an entire section on trending products.<\/p>\n

\u2018Tis the Season<\/h5>\n

Help your clients by presenting promotional products that are a fit for the season when they\u2019ll be distributed. This will increase the likelihood of the end-user using the item and ultimately result in more impressions. And remember, it\u2019s important when the promo will be distributed, not when it\u2019s ordered, as items in our industry can be ordered months ahead of time to hit important dates. Ordering sunscreen in July seems like a great idea, but if it\u2019s being given away in October, it isn\u2019t going to make as much of a splash.<\/p>\n

When pitching for fall or winter, think about promos like beanies, outerwear, calendars and hand sanitizer. If you\u2019re pitching in the spring or summer, suggest products like umbrellas, towels, beach balls and handheld fans. Although some products are season-specific, many logoed items are used year-round like sunglasses, lip balm, T-shirts, pens, magnets, drinkware and tech accessories. Find out your customer\u2019s goals around usage and tailor the products you present to meet them.<\/p>\n

Who Is the End-User?<\/h5>\n

Ask your client lots of questions about the target audience (end-users) of the promotional product. Will they be employees? Students? Customers? How will they use the product? What products do they use daily? What products are used in your client\u2019s industry? Here are some examples.<\/p>\n

A real estate firm will want to give promos that are used by a new homeowner. Items like kitchen or BBQ accessories could be a big hit. Or, if they\u2019re on a smaller budget, you can pitch simple but effective promos like keychains and magnets.<\/p>\n

Another example is a dentist\u2019s office, which would need different promos than a realtor. Promos like toothbrushes, floss, lip balm and mints would be highly valued by a dentist\u2019s patients.<\/p>\n

A third example is a law firm. They\u2019ll likely want to stay away from simple promos and give clients more high-ticket items since the service they\u2019re offering is at a premium price. You can suggest things like a bar set, executive pens, clocks, watches and luggage.<\/p>\n

By asking your clients the demographics of their target audience, you can better understand the items they want or need and match them to a promotional product they\u2019ll use.<\/p>\n

High Quality Wins Every Time<\/h5>\n

Investing in quality products ensures longevity and enhances the perceived value of your client\u2019s brand. End-users are more likely to keep and use items that are well made and durable, extending the lifespan of your client\u2019s promotional efforts. Those promotional products will be seen by more people. Even if it means a slightly higher investment upfront, the long-term benefits of high-quality logoed items can outweigh initial costs. Remind clients that a cheap promo will have a negative impact on the reputation they\u2019ve worked so hard to build. Recipients will associate the product with your client\u2019s products and services, so it\u2019s important to always opt for high quality.<\/p>\n

Customization Is Key<\/h5>\n

Lastly, don\u2019t overlook the importance of customization and branding. Ensure your client\u2019s logo or message is prominently displayed on the promotional products they order to best reinforce brand awareness and recall. Look closely at the supplier\u2019s proofs to make sure the logo and message are clear and easy to read, and any logo details are visible. Sometimes, a certain material or imprint method isn\u2019t the best choice for details or certain fonts. You and your client may need to choose a different product that\u2019s a better fit if the proof doesn\u2019t represent your client\u2019s brand in the best possible way.<\/p>\n

You need a strategic approach to sell clients the right promotional products. Consider market trends, seasonal relevance, audience preferences and quality. By aligning these factors with your client\u2019s brand objectives, you can effectively enhance their marketing efforts and ROI, as well as close the sale and increase repeat business.<\/p>\n

Want more sales tips? Take a look at our e-book, Strategies for Growing Your Promotional Products Business<\/a>.<\/h4>\n","protected":false},"excerpt":{"rendered":"

Selling clients the right promotional products can be daunting because there are so many products that can be logoed. 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