{"id":3296,"date":"2024-06-12T12:03:38","date_gmt":"2024-06-12T16:03:38","guid":{"rendered":"https:\/\/asicentral.com\/?p=3296"},"modified":"2024-10-31T11:30:43","modified_gmt":"2024-10-31T15:30:43","slug":"connect-customers-with-creative-promo-solutions","status":"publish","type":"post","link":"https:\/\/asicentral.com\/assets\/success-stories\/connect-customers-with-creative-promo-solutions\/","title":{"rendered":"ASI Success Story: Connect Customers With Creative Promo Solutions"},"content":{"rendered":"<h3>Get the technology, support and information you need to grow your promo products business.<\/h3>\n<p style=\"text-align: right;\"><a href=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/Member-Success-Story-buzztag-402-16089.pdf\">Want this Success Story as a PDF? Click here to download.<\/a><\/p>\n<h5>INTRO<\/h5>\n<p>Brenda Speirs is Queen Bee at <a href=\"https:\/\/www.buzztag.co\/\">Buzztag<\/a>, a distributorship that loves connecting people with promotional products! But her swag success story starts over 25 years ago in San Francisco, when she worked for a promo entrepreneur whose clients were high-end, high-tech companies. Battling the common misconception that promo products are cheap, throwaway items, these clients had BIG budgets and spent them by sending their clients top-of-the-line ski bags and gifts. Brenda realized:<\/p>\n<h5 style=\"text-align: center;\"><em><span style=\"color: #ff0000;\">\u201cIt\u2019s not about trinkets and trash \u2013 it\u2019s about quality items.\u201d<\/span><\/em><\/h5>\n<p>&nbsp;<\/p>\n<p>After moving to Central Oregon and taking a \u201cmommy break\u201d for a couple of years to have kids, Brenda decided to dip her toe back into the promo pool. What started from her couch has turned into her distributorship Buzztag, which has nine employees, warehouse space, in-house fulfillment and decoration, and clients all over the U.S.<\/p>\n<h5>FAVORITE PART: THE PEOPLE<\/h5>\n<p>Brenda loves the people in the promo products industry: \u201cIt\u2019s full of incredibly generous, kind, thoughtful people who want to help.\u201d She finds industry events essential in further developing relationships with her promo colleagues.<\/p>\n<p>Another group of people Brenda values are her customers: \u201cAll of our customers are amazing.\u201d She\u2019s found these relationships to be crucial to growing her business. \u201cWhen you become friends with your customers and they suddenly change jobs, they take you to the new company.\u201d<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3298 aligncenter\" src=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/Favorite-Part-273x300.png\" alt=\"\" width=\"273\" height=\"300\" srcset=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/Favorite-Part-273x300.png 273w, https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/Favorite-Part-768x843.png 768w, https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/Favorite-Part.png 792w\" sizes=\"auto, (max-width: 273px) 100vw, 273px\" \/><\/p>\n<h5>KEY TO SUCCESS \u2013 THEN &amp; NOW<\/h5>\n<p>Brenda\u2019s previous employer was a member of ASI\u00ae, so she knew what to do the instant she reentered the promo space: \u201cI made sure I had a membership with ASI. It\u2019s as easy as filling out an application, and suddenly you have those resources at your fingertips.\u201d<\/p>\n<h5 style=\"text-align: center;\"><em><span style=\"color: #ff0000;\">&#8220;An ASI membership is the key to my initial and ongoing success.&#8221;<\/span><\/em><\/h5>\n<p>&nbsp;<\/p>\n<h5>#1 MUST-HAVE BENEFIT: SUPPORT<\/h5>\n<p>She also highly values her dedicated Customer Success Manager: \u201cAnytime I need anything, I send Jason a quick email and he makes it happen. He reaches out when there are new changes in technology or anything he thinks I should learn about.\u201d<\/p>\n<h5 style=\"text-align: center;\"><em><span style=\"color: #ff0000;\">\u201cThere&#8217;s no way you could be a distributor without<br \/>\nhaving a support system like ASI in your back pocket.\u201d<\/span><\/em><\/h5>\n<p>&nbsp;<\/p>\n<h5 style=\"text-align: center;\"><em><span style=\"color: #ff0000;\">\u201cI pick up the phone, call ASI and someone answers<br \/>\nmy questions or guides me in the right direction.\u201d<\/span><\/em><\/h5>\n<p>&nbsp;<\/p>\n<h5>#2 MUST-HAVE BENEFIT: TECHNOLOGY<\/h5>\n<p>When it comes to a core ASI benefit that Brenda uses to run her business, she says, \u201cDefinitely ESP. ASI\u2019s technology has been at the forefront for many years.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3329\" src=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/12-million-products-300x81.png\" alt=\"\" width=\"250\" height=\"67\" srcset=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/12-million-products-300x81.png 300w, https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/12-million-products.png 707w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3330\" src=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/3000-suppliers-300x88.png\" alt=\"\" width=\"250\" height=\"74\" srcset=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/3000-suppliers-300x88.png 300w, https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/3000-suppliers.png 704w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3331\" src=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/Endless-ideas-300x95.png\" alt=\"\" width=\"250\" height=\"80\" srcset=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/Endless-ideas-300x95.png 300w, https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/Endless-ideas.png 704w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/p>\n<h5 style=\"text-align: center;\"><em><span style=\"color: #ff0000;\">\u201cWith ESP\u00ae, you can find any products, any supplier,<br \/>\nany resource anywhere that you\u2019d never ever find on your own.\u201d<\/span><\/em><\/h5>\n<p>&nbsp;<\/p>\n<h5>#3 MUST-HAVE BENEFIT: NEWS &amp; TRENDS<\/h5>\n<p>One great way Brenda stays on top of industry trends is through ASI\u2019s e-newsletter articles and annual State of the Industry reports, which share important stats on markets, products and more: We use that all the time in our collateral that we send to customers.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3299\" src=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/3-Must-Have-300x300.png\" alt=\"\" width=\"500\" height=\"498\" srcset=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/3-Must-Have-300x300.png 300w, https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/3-Must-Have-150x150.png 150w, https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/3-Must-Have-768x765.png 768w, https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/3-Must-Have.png 940w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/Member-Success-Story-buzztag-402-16089.pdf\">Want this Success Story as a PDF? Click here to download.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\"><a href=\"https:\/\/asicentral.com\/distributors\/become-a-member\/\"><strong>Explore the ASI membership benefits Brenda talked about and more. <\/strong><\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Get the technology, support and information you need to grow your promo products business. Want this Success Story as a&#8230;<\/p>\n","protected":false},"author":10,"featured_media":3842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,30],"tags":[],"class_list":["post-3296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distributors","category-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Success Story: Connect Customers With Creative Promo Solutions &#8226; ASI<\/title>\n<meta name=\"description\" content=\"Brenda Speirs is Queen Bee at Buzztag, a distributorship that loves connecting people with promotional products!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/assets\/success-stories\/connect-customers-with-creative-promo-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Success Story: Connect Customers With Creative Promo Solutions\" \/>\n<meta property=\"og:description\" content=\"Brenda Speirs is Queen Bee at Buzztag, a distributorship that loves connecting people with promotional products!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/assets\/success-stories\/connect-customers-with-creative-promo-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-12T16:03:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-31T15:30:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/06\/buzztag-300.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"182\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jim Hollis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Hollis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/success-stories\\\/connect-customers-with-creative-promo-solutions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/success-stories\\\/connect-customers-with-creative-promo-solutions\\\/\"},\"author\":{\"name\":\"Jim Hollis\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\"},\"headline\":\"ASI Success Story: Connect Customers With Creative Promo Solutions\",\"datePublished\":\"2024-06-12T16:03:38+00:00\",\"dateModified\":\"2024-10-31T15:30:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/success-stories\\\/connect-customers-with-creative-promo-solutions\\\/\"},\"wordCount\":543,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/success-stories\\\/connect-customers-with-creative-promo-solutions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/buzztag-300.jpg\",\"articleSection\":[\"Distributors\",\"Success Stories\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/success-stories\\\/connect-customers-with-creative-promo-solutions\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/assets\\\/success-stories\\\/connect-customers-with-creative-promo-solutions\\\/\",\"name\":\"ASI Success Story: Connect Customers With Creative Promo Solutions &#8226; 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