{"id":2957,"date":"2024-03-25T14:57:32","date_gmt":"2024-03-25T18:57:32","guid":{"rendered":"https:\/\/asicentral.com\/?p=2957"},"modified":"2025-07-01T14:17:29","modified_gmt":"2025-07-01T18:17:29","slug":"asi-partners-with-european-promo-firms-to-expand-international-benefits","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-partners-with-european-promo-firms-to-expand-international-benefits\/","title":{"rendered":"ASI Partners With European Promo Firms To Expand International Benefits"},"content":{"rendered":"<article>\n<header>\n<h4><em style=\"font-size: 16px;\">PromoAlliance platform promotes worldwide networking for members of ASI, Europe&#8217;s PSI and the U.K.&#8217;s Sourcing City<\/em><\/h4>\n<\/header>\n<\/article>\n<p>The Advertising Specialty Institute<sup>\u00ae<\/sup>\u00a0(ASI) and leading European promotional products organizations\u00a0Sourcing City\u00a0and\u00a0PSI\u00a0announce an\u00a0expanded collaborative effort\u00a0to provide distributors, suppliers and decorators an unparalleled array of benefits to understand international markets and serve intercontinental clients.<\/p>\n<p>PromoAlliance is a strategic coalition among the three premier players in the global promo products industry. Members of ASI, PSI and Sourcing City are all eligible to apply to join the alliance by visiting the website:\u00a0promoalliance.com. Joining empowers members to seamlessly connect with industry peers in North America, the U.K. and throughout Europe. Beyond serving as an informational hub, an\u00a0upgraded PromoAlliance website\u00a0now champions enhanced member benefits, increased networking opportunities, facilitated cross-border trade show attendance, market data access and a revitalized worldwide alliance.<\/p>\n<p>ASI is the leading authority in the $25.8 billion North American promo industry, committed to providing resources and networking opportunities for industry professionals. Sourcing City serves the U.K. promo industry and PSI annually hosts the industry\u2019s leading European trade show. Recognizing the significance of overseas markets, for over 20 years ASI has invested time and resources to building relationships with prominent European stakeholders while providing substantial news coverage of markets, products and trade shows.<\/p>\n<p>\u201cPromoAlliance redefines global promotional networking, offering ASI members engaged in today\u2019s dynamic global business environment tangible benefits on a worldwide scale,\u201d said\u00a0Timothy M. Andrews, president and chief executive officer of ASI, whose network of over 25,000 members includes nearly 3,000 top-tier suppliers. \u201cJoining this robust international alliance, spearheaded by three key influencers in promo, is crucial for members navigating international markets and catering to clients across continents.\u201d<\/p>\n<p>The\u00a0revamped PromoAlliance website\u00a0introduces members to a wide range of new benefits, including:<\/p>\n<ul>\n<li><strong>Real-time lists\u00a0<\/strong>of globally positioned suppliers and distributors primed for networking<\/li>\n<li><strong>Exclusive data<\/strong>\u00a0on promo markets spanning North America, Europe and the U.K.<\/li>\n<li><strong>Comprehensive global research on products, trends and market dynamics<\/strong>, featuring\u00a0pivotal ASI research\u00a0like the groundbreaking report outlining spending trends in the U.K. and European Union promo markets<\/li>\n<li><strong>In-depth and continually updated coverage of international industry issues,\u00a0<\/strong>including sourcing and economics<\/li>\n<li><strong>Upcoming webinars\u00a0<\/strong>with top authorities in global promo markets<\/li>\n<\/ul>\n<p>\u201cSourcing City, along with ASI and PSI, have major profiles running premium industry trade services in their home markets, and we also each run major industry exhibitions,\u201d said Sourcing City CEO\/founder David Long. \u201cThis close collaboration is designed to provide practical benefits on numerous levels to the promotional merchandise industry across continents.\u201d<\/p>\n<p>Said PSI Director Petra Lassahn: \u201cOur PromoAlliance partnership with ASI and Sourcing City provides an incredible opportunity for our members to open up new business opportunities. By joining forces with these excellent networks and by exchanging our impressive competences, we can offer best conditions in important markets and can also explore new exhibitor and visitor potential for PSI on a global scale.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PromoAlliance platform promotes worldwide networking for members of ASI, Europe&#8217;s PSI and the U.K.&#8217;s Sourcing City The Advertising Specialty Institute\u00ae\u00a0(ASI)&#8230;<\/p>\n","protected":false},"author":10,"featured_media":3558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Partners With European Promo Firms To Expand International Benefits &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-partners-with-european-promo-firms-to-expand-international-benefits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Partners With European Promo Firms To Expand International Benefits\" \/>\n<meta property=\"og:description\" content=\"PromoAlliance platform promotes worldwide networking for members of ASI, Europe&#8217;s PSI and the U.K.&#8217;s Sourcing City The Advertising Specialty Institute\u00ae\u00a0(ASI)...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-partners-with-european-promo-firms-to-expand-international-benefits\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-25T18:57:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T18:17:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2024\/07\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jim Hollis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Hollis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-partners-with-european-promo-firms-to-expand-international-benefits\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-partners-with-european-promo-firms-to-expand-international-benefits\\\/\"},\"author\":{\"name\":\"Jim Hollis\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\"},\"headline\":\"ASI Partners With European Promo Firms To Expand International Benefits\",\"datePublished\":\"2024-03-25T18:57:32+00:00\",\"dateModified\":\"2025-07-01T18:17:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-partners-with-european-promo-firms-to-expand-international-benefits\\\/\"},\"wordCount\":500,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-partners-with-european-promo-firms-to-expand-international-benefits\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/asi-logo-1-e1767808168478.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-partners-with-european-promo-firms-to-expand-international-benefits\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-partners-with-european-promo-firms-to-expand-international-benefits\\\/\",\"name\":\"ASI Partners With European Promo Firms To Expand International Benefits &#8226; 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