{"id":2834,"date":"2024-02-02T15:27:52","date_gmt":"2024-02-02T20:27:52","guid":{"rendered":"https:\/\/asicentral.com\/?p=2834"},"modified":"2024-10-31T11:30:53","modified_gmt":"2024-10-31T15:30:53","slug":"guide-on-launching-a-successful-promo-business","status":"publish","type":"post","link":"https:\/\/asicentral.com\/insights\/guide-on-launching-a-successful-promo-business\/","title":{"rendered":"Making Your Own Holiday Content Marketing Calendar"},"content":{"rendered":"

The new year is just around the corner, which means it\u2019s time to turn your attention toward your 2024 marketing and content goals. One of the best ways to organize your holiday campaigns throughout the year is with a holiday marketing calendar<\/a>.<\/p>\n

Well-known holidays like Christmas, Thanksgiving, Independence Day, and Halloween dominate the holiday marketing landscape with specific themes and immediately recognizable imagery. These holidays should be on every marketer\u2019s radar, but if you only focus your efforts on the obvious dates, you\u2019ll leave plenty of golden opportunities on the table.<\/p>\n

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Getting Started<\/h3>\n

Before implementing your campaigns, it will help to first outline your year in as much detail as possible. Whether you plan the whole year ahead of time or attack things one month or quarter at a time is up to you, but it\u2019s essential to have a clear direction and all team members on the same page. By working at least a few months ahead, you\u2019ll have goals on your calendar ready to achieve while leaving some room for adjustments down the road.<\/p>\n

Another thing to consider before diving into the specifics of your holiday marketing calendar is to know what kind of content you want to deliver. Whether your company feels most comfortable with email marketing, content marketing, social media, editorial (i.e. blogs) or a little bit of everything, understanding your strengths will help you develop the best long-term plan. No matter what your preferred vehicle is, you\u2019ll likely be focusing on one or more of these holiday campaign strategies:<\/p>\n