{"id":2683,"date":"2023-07-25T14:10:58","date_gmt":"2023-07-25T18:10:58","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/07-2023\/asi-launches-the-future-of-promo-with-ai-fueled-tools-in-esp-3\/"},"modified":"2025-06-25T13:47:59","modified_gmt":"2025-06-25T17:47:59","slug":"asi-launches-the-future-of-promo-with-ai-fueled-tools-in-espplus","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-launches-the-future-of-promo-with-ai-fueled-tools-in-espplus\/","title":{"rendered":"ASI Launches The Future Of Promo With AI-Fueled Tools In ESP+"},"content":{"rendered":"

ASI drives innovation in the promo industry through Artificial Intelligence (AI); ESP+ AI demos featured at ASI Chicago, July 25-27<\/em><\/p>\n

\u201cAl is your collaborative wingman, delivering trending products at your fingertips, making you a faster, smarter and more creative sales pro,\u201d said ASI CEO Tim Andrews<\/strong><\/em><\/p>\n

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TREVOSE, PA \u2013 July 24, 2023<\/strong><\/td>\n\n\n\n\n
\"Tweet\"<\/a><\/td>\n\"Facebook\"<\/a><\/td>\n\"LinkedIn\"<\/a><\/td>\n\"Email\"<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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The Advertising Specialty Institute\u00ae<\/sup> (ASI) announced today it is unveiling a game-changing addition to its ESP+ business management platform \u2013 powerful AI technology to boost the industry\u2019s fastest search algorithm for promotional products.<\/p>\n

\u201cASI is embracing the AI revolution in ESP+,\u201d said Timothy M. Andrews, president and chief executive officer of ASI, the leading technology, marketing and information provider in the $25.8 billion promo industry. \u201cArtificial Intelligence (AI) is your collaborative wingman, delivering trending products at your fingertips, making you a faster, smarter and more creative sales pro. Each innovation enhances your ESP+ experience and as AI advances, so will ASI \u2013 welcome to the future of promo.\u201d<\/p>\n

ASI\u2019s recently launched ESP+ is a simple, automated, all-in-one platform that helps distributors run their promo business better. The latest AI features in ESP+ include:<\/p>\n

    \n
  • Smart Searching<\/strong>: AI generates search results tailored to individual client requirements and campaign objectives, transcending the confines of a single product category. This functionality acts like an innovative time-saving assistant offering creative, outside-the-box ideas.<\/li>\n
  • Perfecting Pitches<\/strong>: With just a click in ESP+ Presentations, AI-enabled features:\n
      \n
    • Empower users <\/strong>with AI-generated, personalized product descriptions that align with individual clients and events, a customization that helps distributors stand out from the competition.<\/li>\n
    • Generate personalized \u201cwelcome notes\u201d<\/strong> for clients viewing a distributor\u2019s presentation.<\/li>\n
    • Overcome writer\u2019s block <\/strong>by automatically drafting client emails for distributors sending their presentation.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

      \u201cASI has reinvented the customer experience through AI tools in ESP+, turbocharging your search results, equipping distributors with smart tools to craft unique, time-saving proposals that help them stay ahead of the pack,\u201d Andrews said. \u201cASI is dedicated to empowering distributors with AI-driven solutions for a more successful and streamlined business. This is just the beginning \u2013 expect more intelligent features ahead to help the promo industry build and grow together.\u201d<\/p>\n

      ASI will demo the AI tools in ESP+ along with its latest features during ASI Chicago, the largest promo products trade show in the Midwest, taking place Tues., July 25 through Thurs., July 27,<\/strong> a show experience packed with hot product trends, networking parties, expert pitching advice and a \u201cState of the Industry\u201d panel featuring insights from four of promo\u2019s leading innovators.<\/p>\n

      ESP+ learning opportunities at the <\/strong>Chicago trade show<\/strong>:<\/strong><\/p>\n

        \n
      • \u201cCheers to Innovation\u201d cocktail party <\/strong>in the ASI Booth, No. 623, for any current ESP+ user 4-5 p.m. Wed., featuring branded beer glass giveaways.<\/li>\n
      • \u201cThe Future of Promo Technology: Dive Into the New ESP+,\u201d<\/strong> Education Day session, 3 p.m. Tues. in room N229; Power Session 11 a.m. Wed. and 12:15 p.m. Thurs. at Booth 181.<\/li>\n
      • \u201cMaximize Buyer Engagement With the ESP+ Client Portal,\u201d<\/strong> 1:15 p.m. Thurs. at Booth 181.<\/li>\n
      • ESP+ and Local Listings demos<\/strong> Wed. and Thurs., in the ASI Booth, No. 623.<\/li>\n<\/ul>\n

        ASI distributor members can register today to take advantage of everything ASI Chicago has to offer, including free sales, marketing, social media classes, along with a class on ChatGPT, plus security advice from an FBI special agent and cybercrime expert. Non-members are also encouraged to attend and can access the same tools for a nominal fee.<\/p>\n

        ESP+ is currently available for new ASI members and licensed ESP users. In coming months, the ASI team will review existing data and order history for ESP\u00ae<\/sup> Web and ESP Online users and plot a migration path to ensure all customer and other information is transferred seamlessly for each user to the new ESP+ platform.<\/p>\n

        <\/p>\n

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        <\/p>\n","protected":false},"excerpt":{"rendered":"

        ASI drives innovation in the promo industry through Artificial Intelligence (AI); ESP+ AI demos featured at ASI Chicago, July 25-27…<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\nASI Launches The Future Of Promo With AI-Fueled Tools In ESP+ • ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-launches-the-future-of-promo-with-ai-fueled-tools-in-espplus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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