{"id":2680,"date":"2023-08-21T12:27:41","date_gmt":"2023-08-21T16:27:41","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/08-2023\/asis-latest-intel-revitalized-promo-industry-is-roaring-back-4\/"},"modified":"2025-06-25T15:28:09","modified_gmt":"2025-06-25T19:28:09","slug":"asis-latest-intel-revitalized-promo-industry-is-roaring-back","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asis-latest-intel-revitalized-promo-industry-is-roaring-back\/","title":{"rendered":"ASI’s Latest Intel: Revitalized Promo Industry Is Roaring Back"},"content":{"rendered":"

Definitive research report reveals industry recovery and growth<\/em><\/p>\n

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\u201cIt\u2019s official: After a few hard-fought years, the promo industry is well on its way to becoming even bigger and better than ever\u201d \u2013 ASI CEO Tim Andrews<\/strong><\/em><\/p>\n

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The most authoritative and comprehensive research report in the promotional products industry, the Counselor State of the Industry, published by the Advertising Specialty Institute\u00ae<\/sup> shows average order values, distributor margins, client retention and number of error-free orders are fully recovered to pre-pandemic levels. Notably, total 2022 promo revenue matched 2019\u2019s figure of $25.8 billion.<\/p>\n

\u201cIt\u2019s official: After a few hard-fought years, the promo industry is well on its way to becoming even bigger and better than ever\u201d said Timothy M. Andrews, president and chief executive officer of ASI, the leading technology, marketing and information provider in the promo products industry. \u201cAnd ASI\u2019s State of the Industry (SOI) report is promo\u2019s most essential toolkit for success.\u201d<\/p>\n

ASI Media\u2019s award-winning research report \u2013 packed with in-demand findings \u2013 provides exclusive statistics covering nine pivotal business topics, including products, pricing, sales, markets and international sourcing trends. ASI collected data for its annual report through extensive surveys of ASI members across North America.<\/p>\n

\u201cWhile challenges persist, this year\u2019s report equips readers with a wealth of insights and strategies to finish the year strong and reach greater heights in 2024 and beyond,\u201d said ASI Editor-in-Chief C.J. Mittica. \u201cFrom valuable efficiency tips to techniques for juicing order values, we\u2019ve got it all covered, to guide distributors and suppliers through a resounding recovery to enduring success.\u201d<\/p>\n

Here are highlights from the 2023 Counselor State of the Industry:<\/p>\n