{"id":2679,"date":"2023-09-29T10:15:37","date_gmt":"2023-09-29T14:15:37","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/09-2023\/asi-shines-spotlight-on-top-promo-campaigns-2\/"},"modified":"2025-06-25T14:45:42","modified_gmt":"2025-06-25T18:45:42","slug":"asi-shines-spotlight-on-top-promo-campaigns","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-shines-spotlight-on-top-promo-campaigns\/","title":{"rendered":"ASI Shines Spotlight On Top Promo Campaigns"},"content":{"rendered":"<p><em>Industry marketing showcases innovation, creativity and commitment<\/em><\/p>\n<p><!-- Section --><\/p>\n<p><img decoding=\"async\" class=\"responsive\" src=\"https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-15602\/assets\/img\/header_photo.jpg\" alt=\"\" width=\"600\" border=\"0\" \/><\/p>\n<p><!-- #section end --><\/p>\n<p><!-- Section --><\/p>\n<p><em><strong>\u201cThe entire industry should be proud of the forward thinkers and marketing geniuses we\u2019re honored to celebrate,\u201d said Editor-in-Chief C.J. Mittica<\/strong><\/em><\/p>\n<p><!-- #section end --><\/p>\n<p><!-- Section --><\/p>\n<p>The Advertising Specialty Institute<sup>\u00ae<\/sup> (ASI) today recognized the best promo campaigns of 2023, showcasing ways suppliers and distributors within the $25.8 billion promotional products industry can drive sales and generate buzz while embracing new ideas and a commitment to change.<\/p>\n<p>\u201cThis year\u2019s top campaigns demonstrate the continued evolution of promo companies: mastering social media, championing sustainability, embracing transparency and seamlessly juggling even the most complex of orders,\u201d said ASI Editor-in-Chief C.J. Mittica. \u201cThe entire industry should be proud of the forward thinkers and marketing geniuses we\u2019re honored to celebrate.\u201d<\/p>\n<p>Here are the winners of ASI Media\u2019s 2023 Promo Campaign Awards:<\/p>\n<ul>\n<li><strong>Best Distributor Client Promotion: Brilliant<\/strong> (asi\/146116) demonstrated its capabilities by curating and delivering customized gift boxes for Uber\u2019s Reimagine Awards. Brilliant sourced 525 high-end products and created 124 gift sets given to in-person employee award winners as well as virtual attendees in 17 countries.<\/li>\n<li><strong>Best Distributor Self-Promotion<\/strong>: <strong>WHOOPLA<\/strong> (asi\/522701) offered a well-curated summer swag kit experience with all the essentials for crafting tropical cocktails, gaining three new clients and over $20,000 in additional projects while generating an impressive ROI of over 1,225%.<\/li>\n<li><strong>Best Supplier Self-Promotion: Top 40 supplier PCNA<\/strong> (asi\/66887) promoted its own sustainable purchasing practices while helping educate the industry through its new corporate social responsibility (CSR) platform ProudPath. At launch, webinar attendees received kits with ProudPath-branded products demonstrating the reach of products available through the platform.<\/li>\n<li><strong>Best Use of Video: Top 40 supplier SnugZ USA<\/strong> (asi\/88060) produced a powerful video, \u201cWe\u2019re Ready,\u201d that candidly addressed its challenges integrating a major acquisition and its commitment to improving customer service. The video rebuilt trust, increased call volume and positive engagement with distributors, ultimately signaling a new era for the supplier.<\/li>\n<li><strong>Best Sustainability-Driven Campaign: INM Marketing Group<\/strong> (asi\/229643) launched a CSR campaign with a focus on sustainability and social impact, providing core decision-makers from clients\u2019 marketing and HR departments with branded kits containing eco-friendly and socially responsible products, resulting in a 304% direct ROI and increased client awareness of CSR.<\/li>\n<\/ul>\n<p>The promo campaigns were published online and in the special Fall issue of ASI\u2019s award-winning Counselor magazine.<\/p>\n<p><!-- #section end --><\/p>\n<p><!-- #fixed 600px end --><\/p>\n<p><!-- Share ============================================= --><\/p>\n<p><!-- #footer end --><\/p>\n<p><!-- #wrapper end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry marketing showcases innovation, creativity and commitment \u201cThe entire industry should be proud of the forward thinkers and marketing geniuses&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Shines Spotlight On Top Promo Campaigns &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-shines-spotlight-on-top-promo-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Shines Spotlight On Top Promo Campaigns\" \/>\n<meta property=\"og:description\" content=\"Industry marketing showcases innovation, creativity and commitment \u201cThe entire industry should be proud of the forward thinkers and marketing geniuses...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-shines-spotlight-on-top-promo-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-29T14:15:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T18:45:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jim Hollis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Hollis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-shines-spotlight-on-top-promo-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-shines-spotlight-on-top-promo-campaigns\\\/\"},\"author\":{\"name\":\"Jim Hollis\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\"},\"headline\":\"ASI Shines Spotlight On Top Promo Campaigns\",\"datePublished\":\"2023-09-29T14:15:37+00:00\",\"dateModified\":\"2025-06-25T18:45:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-shines-spotlight-on-top-promo-campaigns\\\/\"},\"wordCount\":379,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-shines-spotlight-on-top-promo-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-shines-spotlight-on-top-promo-campaigns\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-shines-spotlight-on-top-promo-campaigns\\\/\",\"name\":\"ASI Shines Spotlight On Top Promo Campaigns &#8226; 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