{"id":2678,"date":"2023-10-10T10:29:10","date_gmt":"2023-10-10T14:29:10","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/10-2023\/asi-unveils-key-insights-from-the-exclusive-2023-state-regional-sales-report-2\/"},"modified":"2024-10-31T11:30:54","modified_gmt":"2024-10-31T15:30:54","slug":"asi-unveils-key-insights-from-the-exclusive-2023-state-regional-sales-report","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-unveils-key-insights-from-the-exclusive-2023-state-regional-sales-report\/","title":{"rendered":"ASI Unveils Key Insights From The Exclusive 2023 State & Regional Sales Report"},"content":{"rendered":"

The South still leads the nation, with a commanding 41% of all U.S. promo sales<\/em><\/header>\n<\/article>\n

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\u201cIn a business landscape that thrives on data-driven decisions, ASI\u2019s latest research report provides a practical tool to navigate state-by-state prospects across the promo products market,\u201d said ASI\u2019s C.J. Mittica<\/strong><\/em><\/p>\n

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TREVOSE, PA \u2013 October 6, 2023<\/strong><\/td>\n\n\n\n\n
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The Advertising Specialty Institute<\/a>\u00ae<\/sup> (ASI; asicentral.com), the leading authority in the $25.8 billion promotional products industry, today released major takeaways from its exclusive 2023 State & Regional Sales Report<\/a>. The report analyzes sales data from every state across the nation\u2019s four major regions, offering distributors core insights into geographic opportunities to help steer future business strategies.<\/p>\n

\u201cIn a business landscape that thrives on data-driven decisions, ASI\u2019s latest research report provides a practical tool to navigate state-by-state prospects across the promo products market,\u201d said ASI Media Editor-in-Chief C.J. Mittica<\/a>. \u201cOur report sheds light on regional sales trends, uncovering growth potential while equipping distributors with the knowledge needed to make informed choices in a constantly evolving industry.\u201d<\/p>\n

The comprehensive report is based on extensive research, data analysis and distributor feedback into 2022 sales, the latest available, revealing total U.S. industry sales of $23.8 billion, showing 11% year-over-year (YOY) growth. Canada added another $2 billion to the industry\u2019s overall total.<\/p>\n

The South continues to lead the nation, accounting for a significant 41% of all promo product sales, with a total of $9.9 billion.\u00a0The West, coming in second with $5.4 billion, up 11% YOY, boasts some of the fastest-growing states\u2019 sales figures in the country. California\u2019s growth slowed, but still came in at $1.7 billion. Meanwhile, the East and Midwest have demonstrated consistent, stable increases in recent years and remain areas of lucrative opportunities.<\/p>\n

The full 2023 State & Regional Sales Report<\/a> (#ASIresearch), exclusive to ASI members at asicentral.com\/news, offers a deep dive into the sales data for the promo products industry, shedding light on the following key findings:<\/p>\n