{"id":2669,"date":"2023-05-09T10:18:57","date_gmt":"2023-05-09T14:18:57","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/05-2023\/asi-study-25000-nationwide-consumers-provide-proof-of-promos-power-and-effectiveness-2\/"},"modified":"2024-10-31T11:30:57","modified_gmt":"2024-10-31T15:30:57","slug":"asi-study-25000-nationwide-consumers-provide-proof-of-promos-power-and-effectiveness","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-study-25000-nationwide-consumers-provide-proof-of-promos-power-and-effectiveness\/","title":{"rendered":"ASI Study: 25,000 Nationwide Consumers Provide Proof Of Promo&#8217;s Power And Effectiveness"},"content":{"rendered":"<p><em>ASI\u2019s 2023 Ad Impressions Study delivers new findings by product, region, age, gender and more<\/em><\/header>\n<\/article>\n<p> <!-- Section --> <\/p>\n<p><img decoding=\"async\" class=\"responsive\" src=\"https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-15228\/assets\/img\/header_photo.jpg\" border=\"0\" alt=\"\" width=\"600\" \/><\/p>\n<p> <!-- #section end --> <\/p>\n<p>\u00a0<\/p>\n<p> <!-- Section --> <\/p>\n<p><em><strong>\u201cASI\u2019s 2023 research report offers clear and precise ways to prove to end-buyers and prospective clients that promo products are appreciated, desired and valued,\u201d said ASI CEO Tim Andrews<\/strong><\/em><\/p>\n<p> <!-- #section end --> <\/p>\n<p>\u00a0<\/p>\n<p> <!-- Section --> <\/p>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"width: 100%;\">\n<tbody>\n<tr>\n<td class=\"block\" width=\"70%\" align=\"left\" valign=\"top\" style=\"padding: 0px;\"><strong>TREVOSE, PA \u2013 May 4,<\/strong> <strong>2023<\/strong><\/td>\n<td class=\"block\" width=\"30%\" align=\"left\" valign=\"top\" style=\"padding: 0px;\">\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\n<tbody>\n<tr>\n<td valign=\"bottom\" style=\"text-align: center; padding: 0 5px;\"><a rel=\"noopener\" href=\"https:\/\/twitter.com\/intent\/tweet?text=ASI Study: 25,000 Nationwide Consumers Provide Proof Of Promo's Power And Effectiveness   https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-15228\" target=\"_blank\" class=\"twitter-share-button\"><img decoding=\"async\" src=\"https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-15228\/assets\/img\/share_twt.png\" border=\"0\" alt=\"Tweet\" width=\"23\" \/><\/a><\/td>\n<td valign=\"bottom\" style=\"text-align: center; padding: 0 5px;\"><a rel=\"noopener\" href=\"https:\/\/www.facebook.com\/sharer.php?display=page&amp;u=https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-15228\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-15228\/assets\/img\/share_fb.png\" border=\"0\" alt=\"Facebook\" width=\"23\" \/><\/a><\/td>\n<td valign=\"bottom\" style=\"text-align: center; padding: 0 5px;\"><a rel=\"noopener\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-15228\/\" target=\"_blank\" class=\"twitter-share-button\"><img decoding=\"async\" src=\"https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-15228\/assets\/img\/share_in.png\" border=\"0\" alt=\"LinkedIn\" width=\"23\" \/><\/a><\/td>\n<td valign=\"bottom\" style=\"text-align: center; padding: 0 5px;\"><a rel=\"noopener\" href=\"mailto:?subject=ASI Study: 25,000 Nationwide Consumers Provide Proof Of Promo's Power And Effectiveness&amp;body=https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-15228\" target=\"_blank\" class=\"twitter-share-button\"><img decoding=\"async\" src=\"https:\/\/cdn.asicentral.com\/MKTGemails\/MediaRelease\/556-15228\/assets\/img\/share_email.png\" border=\"0\" alt=\"Email\" width=\"23\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p> <!-- #section end --> <\/p>\n<p>\u00a0<\/p>\n<p> <!-- Section --> <\/p>\n<p>The latest edition of the <a href=\"https:\/\/www.asicentral.com\/news\/web-exclusive\/april-2023\/2023-asi-ad-impressions-study-powerful-stats-on-promo-s-top-products\/\">Ad Impressions Study<\/a> spearheaded by the <a href=\"http:\/\/www.asicentral.com\/\">Advertising Specialty Institute<\/a><sup>\u00ae<\/sup> (ASI) provides distributors with definitive data on the reach and effectiveness of promotional products to tout in sales pitches and client presentations.<\/p>\n<p>\u201cASI\u2019s 2023 research report offers clear and precise ways to prove to end-buyers and prospective clients that promo products are appreciated, desired and valued, while returning an incredible return on investment for businesses of every size,\u201d said <a href=\"https:\/\/twitter.com\/Tim_Andrews_ASI\">Timothy M. Andrews<\/a>, president and chief executive officer of ASI, the largest technology, marketing and information provider in the $25.8 billion promotional products industry.<\/p>\n<p>ASI\u2019s updated study, produced each year since 2009 by ASI\u2019s national award-winning research and editorial team, includes many new findings and remains the most comprehensive study of promo products end-users in the industry. In total, ASI surveyed nearly 25,000 consumers nationwide over an entire year.<\/p>\n<p>The free study (<a href=\"https:\/\/www.asicentral.com\/research\" title=\"Members can click to download\">asicentral.com\/research<\/a>) allows distributors to share authoritative proof of:<\/p>\n<ul>\n<li><strong>Longevity <\/strong>of products<\/li>\n<li><strong>Impressions <\/strong>earned over a product\u2019s lifetime<\/li>\n<li><strong>Cost per impression<\/strong> (CPI)<\/li>\n<li><strong>Preferred methods of advertising,<\/strong> by age bracket and geographic region<\/li>\n<li><strong>Popularity<\/strong> of Made-in-USA and sustainable products<\/li>\n<li><strong>Positive<\/strong> <strong>impact <\/strong>on the advertiser\u2019s business<\/li>\n<\/ul>\n<p style=\"margin-top: 15px;\">\u201cOur product snapshots deliver detailed information, down to the percentage of consumers who would be more likely to do business with an advertiser that gave them a logoed item,\u201d said <a href=\"https:\/\/twitter.com\/CJ_ASIMedia\">ASI Media Editor-in-Chief C.J. Mittica.<\/a> \u201cWhen you can demonstrate the reusability and cost effectiveness of specific products you\u2019ll be sure to wow clients.\u201d<\/p>\n<p>In addition to the entire PDF, distributors can download nearly <a href=\"https:\/\/www.asicentral.com\/research\/ad-impressions-study-infographics\" title=\"Click to search\">200 searchable infographics divided by product, state, region, gender, age and more.<\/a><\/p>\n<p>\u201cThe 2023 Ad Impressions study is the definitive guide to the data and statistics that prove the value of promo to consumers,\u201d said study author Nate Kucsma, ASI\u2019s senior executive research director. \u201cCompanies rightfully want to know what impact their advertising will have on consumers and the data we provide proves that promo products are the best source of advertising around.\u201d<\/p>\n<p>Michele Bell is ASI\u2019s vice president of editorial, education and special events. Chief contributors to the 2023 study include Digital Art Director Hillary Glen, Senior UI Director Kathleen Fitzgerald, Education Director Kerry Boderman and Managing Editor Joan Chaykin.<\/p>\n<p><strong>For more information on ASI research, please contact Nate Kucsma at <\/strong><a href=\"mailto:nkucsma@asicentral.com\"><strong>nkucsma@asicentral.com<\/strong><\/a><strong>. Find ASI\u2019s breaking news, in-depth reporting, research reports, podcasts and videos at asicentral.com\/news and asicentral.com\/research.<\/strong><\/p>\n<p><strong>About ASI<\/strong><br \/>The Advertising Specialty Institute (ASI<sup>\u00ae<\/sup>; <a href=\"http:\/\/www.asicentral.com\">asicentral.com<\/a>) serves a network of 25,000 suppliers, distributors and decorators in the $25.8 billion promotional products industry. ASI\u2019s flagship products, the technology platforms ESP<sup>\u00ae<\/sup> and ESP+, manage the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI\u2019s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASI\u2019s 2023 Ad Impressions Study delivers new findings by product, region, age, gender and more \u00a0 \u201cASI\u2019s 2023 research report&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Study: 25,000 Nationwide Consumers Provide Proof Of Promo&#039;s Power And Effectiveness &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-study-25000-nationwide-consumers-provide-proof-of-promos-power-and-effectiveness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Study: 25,000 Nationwide Consumers Provide Proof Of Promo&#039;s Power And Effectiveness\" \/>\n<meta property=\"og:description\" content=\"ASI\u2019s 2023 Ad Impressions Study delivers new findings by product, region, age, gender and more \u00a0 \u201cASI\u2019s 2023 research report...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-study-25000-nationwide-consumers-provide-proof-of-promos-power-and-effectiveness\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-09T14:18:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-31T15:30:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jim Hollis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asicentral\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Hollis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-study-25000-nationwide-consumers-provide-proof-of-promos-power-and-effectiveness\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-study-25000-nationwide-consumers-provide-proof-of-promos-power-and-effectiveness\\\/\"},\"author\":{\"name\":\"Jim Hollis\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/d970b883ca6c4ee22d88412b72ca6281\"},\"headline\":\"ASI Study: 25,000 Nationwide Consumers Provide Proof Of Promo&#8217;s Power And Effectiveness\",\"datePublished\":\"2023-05-09T14:18:57+00:00\",\"dateModified\":\"2024-10-31T15:30:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-study-25000-nationwide-consumers-provide-proof-of-promos-power-and-effectiveness\\\/\"},\"wordCount\":576,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-study-25000-nationwide-consumers-provide-proof-of-promos-power-and-effectiveness\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-study-25000-nationwide-consumers-provide-proof-of-promos-power-and-effectiveness\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-study-25000-nationwide-consumers-provide-proof-of-promos-power-and-effectiveness\\\/\",\"name\":\"ASI Study: 25,000 Nationwide Consumers Provide Proof Of Promo's Power And Effectiveness &#8226; 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