{"id":2627,"date":"2016-06-06T13:38:23","date_gmt":"2016-06-06T13:38:23","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/new-asi-report-says-t-shirts-now-the-go-to-charity-fundraiser\/"},"modified":"2025-06-25T16:24:54","modified_gmt":"2025-06-25T20:24:54","slug":"new-asi-report-says-t-shirts-now-the-go-to-charity-fundraiser","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/new-asi-report-says-t-shirts-now-the-go-to-charity-fundraiser\/","title":{"rendered":"New ASI Report Says T-Shirts Now The Go-To Charity Fundraiser"},"content":{"rendered":"<p><em>The digital revolution and philanthropic efforts are making T-shirts a saving grace<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013 October 28, 2013<\/strong> \u2013 A new report from <em>Wearables<\/em> magazine says the digital revolution and philanthropic efforts have turned the perennial T-shirt into today\u2019s go-to charity fundraiser.<\/p>\n<p>According to <em>Wearables<\/em> editor C.J. Mittica, the golden age of charity shirts has arrived, fueled in large part by digital word of mouth and lightning-quick turnaround times on printing and shipping that give donors an instant reward for their good deeds.<\/p>\n<p><em>Wearables<\/em>\u00ae magazine is published by the Advertising Specialty Institute\u00ae (ASI), the largest media, marketing and education organization in the $19.4 billion promotional products industry.<\/p>\n<p>\u201cThe rise of e-commerce, crowdfunding and social media have allowed both charities and the disadvantaged themselves to cut through societal layers to directly reach others who can donate with the click of a mouse,\u201d said Mittica, whose magazine covered the trend in \u201cWear and Care.\u201d<\/p>\n<p>Recent examples of the trend uncovered by <em>Wearables<\/em> include:<\/p>\n<ul>\n<li><strong>\u201cBoston Strong\u201d T-shirt<\/strong> creators and Emerson College students Nick Reynolds and Chris Dobens sold 60,000 shirts, enabling them to donate nearly $900,000 to the Boston One Fund benefitting victims of the Boston Marathon bombings. \u201cIt\u2019s always been about strength, obviously, resilience and that sense of community,\u201d says Reynolds.<\/li>\n<li><strong>The \u201cEff Cancer\u201d shirt<\/strong> created by Rachel Morell of Ramalama Enterprises to help fund treatment for Haley Bellows, a 21-year-old George Fox University student and cancer patient whose insurance was dropped. So far, the shirts have raised nearly $7,000.<\/li>\n<li><strong>The Montreal-based<\/strong> Yellow Bird Project (YBP) features T-shirts designed by indie bands along with charities chosen by the band. One $30 T-shirt designed by The National benefits Safe Space, a New York-based charity that works with disadvantaged children to keep them from entering the foster-care system.<\/li>\n<\/ul>\n<p>According to ASI, T-shirts represented $2.7 billion of the promotional products market in 2012, or 13.8% of the total sold. All told, 44% of U.S. consumers surveyed for ASI\u2019s 2013 Global Advertising Specialties Impressions Study own a promotional shirt.<\/p>\n<p>About ASI The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital revolution and philanthropic efforts are making T-shirts a saving grace TREVOSE, PA \u2013 October 28, 2013 \u2013 A&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New ASI Report Says T-Shirts Now The Go-To Charity Fundraiser &#8226; 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