{"id":2617,"date":"2016-06-06T13:38:22","date_gmt":"2016-06-06T13:38:22","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-2013-2014-gift-book-catalog-selling-fast-and-commanding-attention\/"},"modified":"2025-06-25T14:59:37","modified_gmt":"2025-06-25T18:59:37","slug":"asis-2013-2014-gift-book-catalog-selling-fast-and-commanding-attention","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asis-2013-2014-gift-book-catalog-selling-fast-and-commanding-attention\/","title":{"rendered":"ASI&#8217;s 2013-2014 Gift Book Catalog Selling Fast and Commanding Attention"},"content":{"rendered":"<p><em>Best-selling end-buyer catalog helps drive key 4th-quarter sales<\/em><\/p>\n<p><strong>TREVOSE, PA &#8211; August 16, 2013 &#8211; <\/strong>The Advertising Specialty Institute<sup class=\"register\">\u00ae<\/sup> (ASI) today announced it\u2019s already sold over 40,000 copies of its upscale 2013-2014 <em>Gift Book<\/em>\u2122 catalog, designed with elegance and flair to command attention during the all-important holiday selling season.<\/p>\n<p>According to <em>Counselor<\/em><sup class=\"r\">\u00ae<\/sup> magazine, more industry sales occur in the fourth quarter than any other period of the year, thanks in part to end-buyers in need of quality items for incentives and corporate gift-giving programs. Over 75% of active distributors say catalogs are essential for promoting their brands.<\/p>\n<p>This year\u2019s <em>Gift Book<\/em> also comes with a special offer: distributors who buy 50 copies get an additional 50 copies of ASI\u2019s hardbound directory <em>Media File<\/em><em><sup class=\"register\">\u00ae<\/sup><\/em> free.<\/p>\n<p>Categories in the <em>The Gift Book<\/em> include classics like awards, clocks and computer accessories, along with tools, tech, toys, gadgets, sports, food and drink. Gifts range from salmon fillets and beveled glass ornaments to custom cufflinks and personalized plants.<\/p>\n<p>Product spotlights on bags, writing instruments, desk accessories and outerwear feature useful statistics on age, gender and even location \u2013 perfect for tailoring sales pitches and helping prove the lasting value and affordability of promotional products. For instance, 66% of consumers in Philadelphia tell ASI they own a branded writing instrument, versus 50% in the U.S. overall.<\/p>\n<p><em>The Gift Book<\/em> features:<\/p>\n<ul>\n<li>400+ products from 60+ suppliers<\/li>\n<li>Free, personalized digital version and free color imprinting if ordered by August 31<\/li>\n<li>Two cover options: standard and deluxe<\/li>\n<li>Socially-conscious and eco-friendly gifts<\/li>\n<li>Guaranteed circulation of 75,000<\/li>\n<\/ul>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Best-selling end-buyer catalog helps drive key 4th-quarter sales TREVOSE, PA &#8211; August 16, 2013 &#8211; The Advertising Specialty Institute\u00ae (ASI)&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI&#039;s 2013-2014 Gift Book Catalog Selling Fast and Commanding Attention &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asis-2013-2014-gift-book-catalog-selling-fast-and-commanding-attention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI&#039;s 2013-2014 Gift Book Catalog Selling Fast and Commanding Attention\" \/>\n<meta property=\"og:description\" content=\"Best-selling end-buyer catalog helps drive key 4th-quarter sales TREVOSE, PA &#8211; August 16, 2013 &#8211; The Advertising Specialty Institute\u00ae (ASI)...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asis-2013-2014-gift-book-catalog-selling-fast-and-commanding-attention\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T18:59:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-2014-gift-book-catalog-selling-fast-and-commanding-attention\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-2014-gift-book-catalog-selling-fast-and-commanding-attention\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"ASI&#8217;s 2013-2014 Gift Book Catalog Selling Fast and Commanding Attention\",\"datePublished\":\"2016-06-06T13:38:22+00:00\",\"dateModified\":\"2025-06-25T18:59:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-2014-gift-book-catalog-selling-fast-and-commanding-attention\\\/\"},\"wordCount\":258,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-2014-gift-book-catalog-selling-fast-and-commanding-attention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-2014-gift-book-catalog-selling-fast-and-commanding-attention\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-2014-gift-book-catalog-selling-fast-and-commanding-attention\\\/\",\"name\":\"ASI's 2013-2014 Gift Book Catalog Selling Fast and Commanding Attention &#8226; 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