{"id":2612,"date":"2016-06-06T13:38:22","date_gmt":"2016-06-06T13:38:22","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-state-of-the-industry-forecasts-record-breaking-sales\/"},"modified":"2025-06-25T15:35:04","modified_gmt":"2025-06-25T19:35:04","slug":"asis-state-of-the-industry-forecasts-record-breaking-sales","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asis-state-of-the-industry-forecasts-record-breaking-sales\/","title":{"rendered":"ASI’s “State of the Industry” Forecasts Record-Breaking Sales"},"content":{"rendered":"

Bullish ad specialty pros say industry enjoys continued recovery from U.S. recession; Health, education and manufacturing top 3 markets for promo products<\/p>\n

TREVOS , PA \u2013 July 25, 2013 \u2013 <\/strong>Counselor<\/em>\u00ae<\/sup> magazine\u2019s annual \u201cState of the Industry\u201d report predicts record-breaking 2013 distributor sales for the ad specialty industry along with continued recovery from the U.S. economic recession.<\/p>\n

Each year, the Advertising Specialty Institute\u00ae<\/sup> (ASI) surveys distributors and suppliers for the special Counselor<\/em> \u201cState of the Industry\u201d issue, available in print and online each July. The 2013 report, considered the most important and influential in the promotional products industry, analyzes key sales, marketing and operational metrics used every day by industry practitioners.<\/p>\n

Counselor<\/em>‘s analysis of 2012 findings shows distributors increased sales, profits, order sizes, number of orders, marketing efforts and customer retention rates.<\/p>\n

According to ASI research, the health\/medical\/hospital market remained the single biggest market at 13.8% of industry sales, an increase of 2.0 percentage points over 2011. The education\/schools\/universities market ranked second, again accounting for over 11% of total ad specialty revenues. Manufacturing (8.1%) and construction (5.8%) both rose, which likely reflects growing economic activity.<\/p>\n

\u201cAs ASI\u2019s research proves, the impressive return on investment (ROI) and high rate of advertiser recall for ad specialties are better than nearly any other medium in the world, which is why even the biggest companies continue to spend their money on promotional products,\u201d said Timothy M. Andrews, president and chief executive officer of ASI. \u201cAnd as Counselor<\/em>\u2019s comprehensive \u2018State of the Industry\u2019 report clearly shows, there are numerous opportunities for growth in the $19.4 billion promotional products industry, which is growing at an even stronger pace than the U.S. economy.\u201d<\/p>\n

The 152-page issue also offers winning tips and tactics and 10 growth strategies along with profiles of the 2013 Counselor<\/em> Award winners \u2013 including Person of the Year David Nicholson \u2013 and the exclusive revenue ranking of the Top 40 distributor and supplier companies.<\/p>\n

Highlights from the 2013 Counselor<\/em> \u201cState of the Industry\u201d issue include:<\/p>\n