{"id":2600,"date":"2016-06-06T13:38:21","date_gmt":"2016-06-06T13:38:21","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-launches-new-esp-tips-newsletter\/"},"modified":"2025-06-25T13:45:01","modified_gmt":"2025-06-25T17:45:01","slug":"asi-launches-new-esp-tips-newsletter","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-launches-new-esp-tips-newsletter\/","title":{"rendered":"ASI Launches &#8220;New ESP&#8221; Tips Newsletter"},"content":{"rendered":"<p>Newsletter and video showcase tips, ideas and news-you-can-use selling techniques<\/p>\n<p><strong>TREVOSE, PA \u2013May 29, 2013 \u2013 <\/strong>Time-saving suggestions, design ideas and upselling methods highlight the new \u201cESP Tips\u201d newsletter recently launched by the Advertising Specialty Institute<sup class=\"register\">\u00ae<\/sup> (ASI).<\/p>\n<p>ASI designed the free, monthly newsletter to help ESP Web<sup class=\"register\">\u00ae<\/sup> users quickly and easily create more sophisticated ESP Presentations and to make fullest use of the industry\u2019s most utilized search engine.<\/p>\n<p>In addition to the \u201cESP Tips\u201d newsletter, ASI created a short, user-friendly video to give members even more inside info.<\/p>\n<p>The inaugural \u201cESP Tips\u201d newsletter contains info-bites along with links to video demos and more in-depth explanations. Highlights include:<\/p>\n<ul>\n<li><strong>How to create a winning ESP Presentation<\/strong> that matches existing branded marketing materials.<\/li>\n<li><strong>Clever ways to upsell clients<\/strong> when showcasing products.<\/li>\n<li><strong>The one-click way to use the virtual sample tool<\/strong> to apply a client\u2019s logo to all virtual sample-enabled products.<\/li>\n<li><strong>How to quickly compare an unlimited number of products from over 3,200 options,<\/strong> side by side.<\/li>\n<li><strong>Ways to get promotion ideas for events<\/strong> in three different price ranges.<\/li>\n<\/ul>\n<p>\u201cWhile all of ASI\u2019s technology and software is designed with ease of operation in mind, it always helps to get the inside scoop on new features and to learn valuable shortcuts,\u201d said Timothy M. Andrews, president and chief executive officer of ASI. \u201cOur goal with the tips newsletter and video is to help new ESP users master the basics faster while providing fresh ideas and creative challenges to seasoned pros.\u201d<\/p>\n<p>The new \u201cESP Tips\u201d newsletter is one of eight newsletters published by ASI, along with seven catalogs and five magazines.<\/p>\n<p>ASI\u2019s newly enhanced ESP Web was designed as close to a real-world Google experience as possible \u2013 with performance speeds on numerous features increasing 60%. By putting simple, intuitive tools to work for them, distributors can search and source products from 3,500+ suppliers even faster.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newsletter and video showcase tips, ideas and news-you-can-use selling techniques TREVOSE, PA \u2013May 29, 2013 \u2013 Time-saving suggestions, design ideas&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Launches &quot;New ESP&quot; Tips Newsletter &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-launches-new-esp-tips-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Launches &quot;New ESP&quot; 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