{"id":2594,"date":"2016-06-06T13:38:21","date_gmt":"2016-06-06T13:38:21","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-launches-2013-idea-showcase-schools-catalog\/"},"modified":"2025-06-25T13:35:57","modified_gmt":"2025-06-25T17:35:57","slug":"asi-launches-2013-idea-showcase-schools-catalog","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-launches-2013-idea-showcase-schools-catalog\/","title":{"rendered":"ASI Launches 2013 Idea Showcase: Schools Catalog"},"content":{"rendered":"<p>Over 75% of active distributors say catalogs are essential for promoting brands<\/p>\n<p><strong>TREVOSE, PA \u2013 May 2, 2013 \u2013 <\/strong>The Advertising Specialty Institute<sup class=\"register\">\u00ae <\/sup>(ASI) today announced it\u2019s already sold over 200,000 copies of the 2013 schools edition of the <em>Idea Showcase<\/em><sup class=\"register\">\u00ae <\/sup> catalog, a selling tool that over 75% of active distributors say is essential for selling, marketing and promoting their brands.<\/p>\n<p>Studies show 55% of online buyers shop with a catalog in hand, and that customers keep catalogs and use them for reference, making them more valuable than television, radio and Web-based marketing. <em>Idea Showcase<\/em> focuses on one of the strongest markets in the industry: education. According to the latest <a href=\"http:\/\/www.asipublications.com\/counselor\/\"><em>Counselor<\/em><\/a> State of the Industry report, schools and universities are the No. 2 market in the $19.4 billion promotional products industry, accounting for 11.1% of the ad specialty market in 2011.<\/p>\n<p>Guaranteed circulation for the pocket-sized <em>Idea Showcase: Schools<\/em>\u2122 is 250,000. It comes with free shipping until June 15, free full-color imprinting, a free envelope and a form letter to personalize.<\/p>\n<p>The new, school-themed layout features a locker and yearbook motif and includes re-styled single product pages highlighting two advertisers. In addition, <em>Idea Showcase<\/em> comes with dynamic infographics from ASI\u2019s latest Global Advertising Impressions Study, which proves promo products rank among the most influential, enduring and cost-effective ad mediums available.<\/p>\n<p><em>Idea Showcase: Schools<\/em> comes in a convenient size that works well as a leave-behind on sales calls. The catalog highlights a wide cross section of products, including flash drives, travel bottles and rulers and levels, and features:<\/p>\n<ul type=\"disc\">\n<li><strong>Selection<\/strong>: 390+ products from 50+ suppliers, priced between $1-$40<\/li>\n<li><strong>Campaign ideas<\/strong>: for K-12, colleges and universities, after-school programs, PTAs, school suppliers, youth clubs and sports teams<\/li>\n<li><strong>Options<\/strong>: Two custom covers to choose from<\/li>\n<\/ul>\n<p>In addition, each copy of <em>Idea Showcase<\/em> can be imprinted with the distributor\u2019s full-color logo and contact information on the cover any time throughout the year, creating a personalized marketing approach that differentiates distributors from their competition.<\/p>\n<p>\u201cThere\u2019s a reason catalogs helped ASI distributors earn an average of $19,000 last year \u2013 they\u2019re low risk and high return,\u201d said Dan Brown, ASI\u2019s executive director of distributor services. \u201cAnd <em>Idea Showcase<\/em> is the best way to impress clients interested in a wide range of products perfect for school, sports and youth club campaigns, across any budget.\u201d<\/p>\n<p><em>Idea Showcase: Schools <\/em>is one of seven customized catalogs offered by ASI as sales-generating tools for suppliers to advertise a wide variety of products and for distributors to sell, market and promote their brands.<\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Over 75% of active distributors say catalogs are essential for promoting brands TREVOSE, PA \u2013 May 2, 2013 \u2013 The&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Launches 2013 Idea Showcase: Schools Catalog &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-launches-2013-idea-showcase-schools-catalog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Launches 2013 Idea Showcase: Schools Catalog\" \/>\n<meta property=\"og:description\" content=\"Over 75% of active distributors say catalogs are essential for promoting brands TREVOSE, PA \u2013 May 2, 2013 \u2013 The...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-launches-2013-idea-showcase-schools-catalog\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T17:35:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-launches-2013-idea-showcase-schools-catalog\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-launches-2013-idea-showcase-schools-catalog\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"ASI Launches 2013 Idea Showcase: Schools Catalog\",\"datePublished\":\"2016-06-06T13:38:21+00:00\",\"dateModified\":\"2025-06-25T17:35:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-launches-2013-idea-showcase-schools-catalog\\\/\"},\"wordCount\":412,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-launches-2013-idea-showcase-schools-catalog\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-launches-2013-idea-showcase-schools-catalog\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-launches-2013-idea-showcase-schools-catalog\\\/\",\"name\":\"ASI Launches 2013 Idea Showcase: Schools Catalog &#8226; 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