{"id":2575,"date":"2016-06-06T13:38:29","date_gmt":"2016-06-06T13:38:29","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/latest-asi-research-shows-2012-sales-up-5-2-to-19-4-billion\/"},"modified":"2025-06-25T16:22:29","modified_gmt":"2025-06-25T20:22:29","slug":"latest-asi-research-shows-2012-sales-up-5-2-to-19-4-billion","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/latest-asi-research-shows-2012-sales-up-5-2-to-19-4-billion\/","title":{"rendered":"Latest ASI Research Shows 2012 Sales Up 5.2% to $19.4 Billion"},"content":{"rendered":"<p>Promotional products industry grew at twice the rate of the overall U.S. economy; Steady growth reported for 12 consecutive quarters<\/p>\n<p><strong>TREVOSE, PA \u2013 February 4, 2013 \u2013 <\/strong>The Advertising Specialty Institute<sup class=\"register\">\u00ae<\/sup> (ASI) today released its annual distributor sales analysis for the promotional products industry, showing total sales of $19.4 billion for 2012, up 5.2% from 2011.<\/p>\n<p>Industry sales have increased for 12 straight quarters, with 5.1% 2012 fourth-quarter sales growth reported \u2013 the highest quarterly year-over-year increase since the year\u2019s first quarter.<\/p>\n<p>\u201cSales of promotional products grew at more than twice the rate of the overall U.S. economy, an increase directly attributable to this industry\u2019s entrepreneurs and innovators,\u201d said Timothy M. Andrews, president and chief executive officer of ASI. \u201cMarketers continue to turn to promotional products because they offer the most cost-effective way to get a business\u2019 message across \u2013 whether it\u2019s a corner barbershop or a Fortune 50 multi-national.\u201d<\/p>\n<p>Highlights of ASI\u2019s sales analysis include:<\/p>\n<ul>\n<li><strong>Bigger the business, greater the sales:<\/strong> 73% of larger distributors (over $1 million in annual revenue) reported an increase in sales in 2012, while 66% of all distributors reported an increase.<\/li>\n<li><strong>4Q 2012 better than 4Q 2011:<\/strong> 51.0% of all distributors reported an increase in the fourth quarter,with distributorships of at least $250,000 in annual revenue reporting greater percentage increases in sales than their smaller counterparts.<\/li>\n<li><strong>Smaller the business, smaller the increase:<\/strong> Distributors with revenue under $250,000 reported a 1.8% increase in fourth-quarter sales \u2013 the smallest increase of any group.<\/li>\n<li><strong>Optimism continues:<\/strong> 67.1% of distributors predicted sales in 2013 would be higher than in 2012, more tempered than last year\u2019s 77.1%. The largest distributors were the most bullish on 2013, with 72.1% anticipating increased sales.<\/li>\n<\/ul>\n<p>Invitations went to ASI distributor members who were the primary contact with their firms, and had been in business at least one year.<\/p>\n<p>According to a recent U.S. Department of Commerce report, real gross domestic product (GDP) declined at an annual rate of 0.1% in the fourth quarter of 2012. GDP grew 2.2% in 2012 overall.<\/p>\n<p>The media buying agency ZenithOptimedia in December predicted global ad expenditure will grow 4.1% in 2013, reaching $518 billion by the end of this year, with growth led by developing markets. Company CEO Steve King said advertisers are willing to increase their budgets wherever they can achieve a strong return on investment (ROI).<\/p>\n<p>ASI\u2019s most recent Global Advertising Specialties Impressions Study on ROI shows promotional products consistently rank among the most influential, enduring and cost-effective ad mediums available.<\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Promotional products industry grew at twice the rate of the overall U.S. economy; Steady growth reported for 12 consecutive quarters&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Latest ASI Research Shows 2012 Sales Up 5.2% to $19.4 Billion &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/latest-asi-research-shows-2012-sales-up-5-2-to-19-4-billion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latest ASI Research Shows 2012 Sales Up 5.2% to $19.4 Billion\" \/>\n<meta property=\"og:description\" content=\"Promotional products industry grew at twice the rate of the overall U.S. economy; Steady growth reported for 12 consecutive quarters...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/latest-asi-research-shows-2012-sales-up-5-2-to-19-4-billion\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T20:22:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/latest-asi-research-shows-2012-sales-up-5-2-to-19-4-billion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/latest-asi-research-shows-2012-sales-up-5-2-to-19-4-billion\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"Latest ASI Research Shows 2012 Sales Up 5.2% to $19.4 Billion\",\"datePublished\":\"2016-06-06T13:38:29+00:00\",\"dateModified\":\"2025-06-25T20:22:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/latest-asi-research-shows-2012-sales-up-5-2-to-19-4-billion\\\/\"},\"wordCount\":395,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/latest-asi-research-shows-2012-sales-up-5-2-to-19-4-billion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/latest-asi-research-shows-2012-sales-up-5-2-to-19-4-billion\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/latest-asi-research-shows-2012-sales-up-5-2-to-19-4-billion\\\/\",\"name\":\"Latest ASI Research Shows 2012 Sales Up 5.2% to $19.4 Billion &#8226; 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