{"id":2574,"date":"2016-06-06T13:38:20","date_gmt":"2016-06-06T13:38:20","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-2013-professional-buyers-guide-selling-fast\/"},"modified":"2025-06-25T15:00:13","modified_gmt":"2025-06-25T19:00:13","slug":"asis-2013-professional-buyers-guide-selling-fast","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asis-2013-professional-buyers-guide-selling-fast\/","title":{"rendered":"ASI&#8217;s 2013 Professional Buyer&#8217;s Guide Selling Fast"},"content":{"rendered":"<p>Designed exclusively for the Canadian marketplace and featuring best-in-class suppliers<\/p>\n<p><strong>TREVOSE, PA \u2013 January 24, 2013 \u2013 <\/strong>The Advertising Specialty Institute<sup class=\"register\">\u00ae<\/sup> (ASI) today announced the availability of its fast-selling 2013 <em>The Professional Buyer\u2019s Guide<\/em>\u2122 catalogue for the Canadian marketplace.<\/p>\n<p>The full-size guide features a diverse selection of products from Canadian and Canadian-friendly suppliers, handy sales tips and an at-a-glance design that makes selection a snap. Guaranteed circulation is 50,000, and ASI has already received pre-orders totaling nearly 30,000 copies. Pricing is in Canadian funds.<\/p>\n<p>The catalogue features numerous categories, from bags, tools, household, electronics and outdoors to wearables and accessories, food and drinkware, office supplies and sports and gardens. Hundreds of products from top suppliers are quickly located thanks to easy-browsing price and product indexes.<\/p>\n<p>The 2013 <em>The Professional Buyer\u2019s Guide<\/em> features:<\/p>\n<ul type=\"disc\">\n<li>Full-colour imprinting on the cover.<\/li>\n<li>Informative advertorials about select suppliers.<\/li>\n<li>Numerous Canadian- and USA-made products, including apparel.<\/li>\n<li>Clever buyer\u2019s guided tour of products to fit any campaign.<\/li>\n<li>First-time offer of a free digital version ($299 value).<\/li>\n<\/ul>\n<p>With exclusive full-colour imprinting, <em>The Professional Buyer\u2019s Guide<\/em> includes the distributor\u2019s colour logo and contact information on the cover any time throughout the year. Distributors can create a personalized marketing approach to differentiate themselves from their competition, build strong brand awareness and create a more professional image for clients.<\/p>\n<p>\u201cFor 2013, ASI took a fresh look at a best-selling catalogue, complementing 122 pages of innovative products with sales-generating advice designed to help distributors quickly create campaigns that will catch the eye and snag the sale,\u201d said Timothy M. Andrews, president and chief executive officer of ASI.<\/p>\n<p>ASI publishes seven catalogues, five magazines and seven newsletters. The average distributor reports ASI catalogues produce $19,000 in sales per year<\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Designed exclusively for the Canadian marketplace and featuring best-in-class suppliers TREVOSE, PA \u2013 January 24, 2013 \u2013 The Advertising Specialty&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI&#039;s 2013 Professional Buyer&#039;s Guide Selling Fast &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asis-2013-professional-buyers-guide-selling-fast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI&#039;s 2013 Professional Buyer&#039;s Guide Selling Fast\" \/>\n<meta property=\"og:description\" content=\"Designed exclusively for the Canadian marketplace and featuring best-in-class suppliers TREVOSE, PA \u2013 January 24, 2013 \u2013 The Advertising Specialty...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asis-2013-professional-buyers-guide-selling-fast\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T19:00:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-professional-buyers-guide-selling-fast\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-professional-buyers-guide-selling-fast\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"ASI&#8217;s 2013 Professional Buyer&#8217;s Guide Selling Fast\",\"datePublished\":\"2016-06-06T13:38:20+00:00\",\"dateModified\":\"2025-06-25T19:00:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-professional-buyers-guide-selling-fast\\\/\"},\"wordCount\":286,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-professional-buyers-guide-selling-fast\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-professional-buyers-guide-selling-fast\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-professional-buyers-guide-selling-fast\\\/\",\"name\":\"ASI's 2013 Professional Buyer's Guide Selling Fast &#8226; 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