New features better demonstrate ROI for ASI advertisers<\/p>\n
TREVOSE, PA \u2013 December 14, 2012 \u2013 <\/strong>The Advertising Specialty Institute\u00ae<\/sup> (ASI) today ASI\u2019s state-of-the-art reports offer ASI advertisers better business intelligence to help them maximize results and track the value of their marketing dollars. The latest features include daily Pay for Placement, banner and Product of the Day advertising performance, broken down by keyword, number of impressions, number of clicks and click-through percentage.<\/p>\n ASI now consolidates data from a variety of sources to create comprehensive reports tracking all advertiser mentions in ESP\u00ae<\/sup>, ESP Websites\u2122, ESP Mobile\u2122, ASI publications and ASI Shows<\/em>. The tailored reports reduce or eliminate advertising downtime so advertisers can fulfill orders faster, keep marketing plans on track and keep their company in front of important prospects.<\/p>\n The ASI Media Statistics report features:<\/p>\n \u201cToday, advertisers need to keep a close eye on the competition and an even closer watch on every marketing dollar they spend,\u201d said Timothy M. Andrews, president and chief executive officer of ASI. \u201cProving the value of ASI advertising through daily performance reports gives suppliers and exhibitors an instant assessment of their current performance while helping them strategize better and market smarter.\u201d<\/p>\n Today, 72% of all product searches in the industry are conducted in ESP, where distributors source and order every promotional product in the industry from 3,200 suppliers. In addition, speed across ASI\u2019s entire ESP platform has increased over 150%.<\/p>\n ASI publishes eight catalogs, five magazines and seven newsletters. Since 2004, ASI publications have won 85 editorial awards, including seven Jesse H. Neal Awards, considered the Pulitzer Prize of the business press. ASI\u2019s magazine circulation is audited and growing, and Counselor<\/em>\u00ae<\/sup>\u2019s collection of top lists are now the industry standard.<\/p>\n","protected":false},"excerpt":{"rendered":" New features better demonstrate ROI for ASI advertisers TREVOSE, PA \u2013 December 14, 2012 \u2013 The Advertising Specialty Institute\u00ae (ASI)…<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\n
\nannounced ASI Media Statistics now offers daily ad performance reports to better demonstrate the return on investment for supplier print and digital advertisers and ASI Show<\/em>\u2122 exhibitors.<\/p>\n\n