{"id":2565,"date":"2016-06-06T13:38:20","date_gmt":"2016-06-06T13:38:20","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-2013-spectrum-catalog-selling-fast-and-furious\/"},"modified":"2025-06-26T15:40:30","modified_gmt":"2025-06-26T19:40:30","slug":"asis-2013-spectrum-catalog-selling-fast-and-furious","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asis-2013-spectrum-catalog-selling-fast-and-furious\/","title":{"rendered":"ASI&#8217;s 2013 Spectrum Catalog Selling Fast and Furious"},"content":{"rendered":"<p>Versatile selling tool features promotional ideas that fit any budget<\/p>\n<p><strong>TREVOSE, PA \u2013 November 20, 2012 \u2013 <\/strong>The Advertising Specialty Institute<sup>\u00ae<\/sup> (ASI) today announced it\u2019s already sold over 325,000 copies of its 2013 <em>Spectrum<sup class=\"R\">\u00ae<\/sup> catalog<\/em>, featuring specially marked \u201chot sellers\u201d and an abundance of gifts appealing to nonprofits and business execs alike.<\/p>\n<p>The convenient, digest-size catalog offers a diverse array of products spread across 15 categories like bags, clocks and watches, food and drinkware, household, magnets, office, outdoors, travel, trade shows and writing instruments. Prices range from below $1 on up.<\/p>\n<p>The <em>2013 Spectrum<\/em> is available with or without a special 24-page <em>Gift Book<\/em><sup>\u00ae<\/sup> supplement featuring an impressive selection of upscale items like Titleist golf balls, Apple-certified products, grill sets, wine connoisseur gift box sets and solar-powered desk accessories.<\/p>\n<p>The 2013<em> Spectrum<\/em> features:<\/p>\n<ul type=\"disc\">\n<li>Over 525 products from 100+ quality suppliers, in all price ranges.<\/li>\n<li>Dozens of specially marked \u201chot sellers.\u201d<\/li>\n<li>11-page specs index and separate price index.<\/li>\n<li>Self-mailer size that easily fits into a 6&#8243; x 9&#8243; envelope.<\/li>\n<li>Four cover options.<\/li>\n<li>Free digital version, including a customizable version on ESP Websites\u2122.<\/li>\n<li>Free shipping.<\/li>\n<\/ul>\n<p>\u201cASI\u2019s 2013<em> Spectrum<\/em> catalog gives you instant credibility to appeal to small nonprofit organizations and corporate business executives alike,\u201d said Timothy M. Andrews, president and chief executive officer of ASI. \u201cContaining hundreds of budget-conscious ideas as well as unique, high-end products for more discriminating clients, <em>Spectrum<\/em> makes it easy to sell to a wider variety of clients.\u201d<\/p>\n<p>According to a recent ASI study of end-buyers, paper catalogs drive 93% of purchasing decisions. Further, the study shows that 91% of the time, recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product.<\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Versatile selling tool features promotional ideas that fit any budget TREVOSE, PA \u2013 November 20, 2012 \u2013 The Advertising Specialty&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI&#039;s 2013 Spectrum Catalog Selling Fast and Furious &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asis-2013-spectrum-catalog-selling-fast-and-furious\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI&#039;s 2013 Spectrum Catalog Selling Fast and Furious\" \/>\n<meta property=\"og:description\" content=\"Versatile selling tool features promotional ideas that fit any budget TREVOSE, PA \u2013 November 20, 2012 \u2013 The Advertising Specialty...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asis-2013-spectrum-catalog-selling-fast-and-furious\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T19:40:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-spectrum-catalog-selling-fast-and-furious\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-spectrum-catalog-selling-fast-and-furious\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"ASI&#8217;s 2013 Spectrum Catalog Selling Fast and Furious\",\"datePublished\":\"2016-06-06T13:38:20+00:00\",\"dateModified\":\"2025-06-26T19:40:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-spectrum-catalog-selling-fast-and-furious\\\/\"},\"wordCount\":277,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-spectrum-catalog-selling-fast-and-furious\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-spectrum-catalog-selling-fast-and-furious\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2013-spectrum-catalog-selling-fast-and-furious\\\/\",\"name\":\"ASI's 2013 Spectrum Catalog Selling Fast and Furious &#8226; 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