\u00ae<\/sup> (ASI), Sourcing City and PSI today announced the joint formation of PromoAlliance, a new international alliance to identify and introduce best practices and market development concepts benefiting the U.S., U.K. and European markets.<\/p>\nASI, the largest media, marketing and education organization serving the $18.5 billion promotional products industry in North America, joined forces with Sourcing City, which serves the U.K. promotional merchandise industry, and PSI, the international network of the promotional product industry, which hosts the PSI Trade Show in D\u00fcsseldorf each January, with international attendance of upwards of 20,000.<\/p>\n
The goals of the international alliance for the promotional products industry include introducing best practices, developing fresh market concepts, explaining new marketplaces and fostering education. All PromoAlliance founding members are committed to the efficient and effective distribution model of suppliers providing products and services to distributors and distributors serving as the sales channel to buyers of promotional products.<\/p>\n
\u201cWe can see many benefits and opportunities for the trade from the new PromoAlliance,\u201d said Alistair Mylchreest, CEO of Sourcing City. \u201cHaving three major players working in alliance, sharing ideas and exploring new concepts will create exciting opportunities for all of our customers. We are delighted to be a founding member of what is going to be a significant organization in the worldwide promotional merchandise marketplace.\u201d<\/p>\n
Timothy M. Andrews, president and chief executive officer of ASI, said PromoAlliance will leverage the strength of all three organizations while providing insights into new markets.<\/p>\n
\u201cWe now work in a worldwide economy, so there is no better time to form a strategic alliance with respected global partners to improve and expand the promotional products marketplace,\u201d said Andrews. \u201cWe are certain our distributors and suppliers will benefit greatly from increased communication, education and understanding and look forward to kicking off what promises to be an exhilarating new era in our industry.\u201d<\/p>\n
\u201cPromoAlliance will offer major benefits to PSI members within our business network, including new ideas, inspiration and opportunities in the European market as well as within the transatlantic partnership,\u201d said PSI Director Michael Freter. \u201cPSI\u2019s distributors and suppliers will gain new market perspectives and sources of information. Furthermore, the recognition of the PSI membership in the U.S. and U.K. proves the high quality standard of the PSI network.\u201d<\/p>\n
The announcement was made on the first day of the ASI Chicago trade show, with members of participating PromoAlliance organizations joining in the announcement via webinar.<\/p>\n
Sourcing City, ASI and PSI are in active discussions with other potential PromoAlliance partners and will announce further information as PromoAlliance develops.<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"PromoAlliance ushers in new global era for promotional products industry CHICAGO, IL \u2013 July 18, 2012 \u2013 The Advertising Specialty…<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\n
ASI, Sourcing City and PSI Form New International Alliance • ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-sourcing-city-and-psi-form-new-international-alliance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI, Sourcing City and PSI Form New International Alliance\" \/>\n<meta property=\"og:description\" content=\"PromoAlliance ushers in new global era for promotional products industry CHICAGO, IL \u2013 July 18, 2012 \u2013 The Advertising Specialty...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-sourcing-city-and-psi-form-new-international-alliance\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T18:48:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-sourcing-city-and-psi-form-new-international-alliance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-sourcing-city-and-psi-form-new-international-alliance\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"ASI, Sourcing City and PSI Form New International Alliance\",\"datePublished\":\"2016-06-06T13:38:29+00:00\",\"dateModified\":\"2025-06-25T18:48:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-sourcing-city-and-psi-form-new-international-alliance\\\/\"},\"wordCount\":452,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-sourcing-city-and-psi-form-new-international-alliance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-sourcing-city-and-psi-form-new-international-alliance\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-sourcing-city-and-psi-form-new-international-alliance\\\/\",\"name\":\"ASI, Sourcing City and PSI Form New International Alliance • ASI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-sourcing-city-and-psi-form-new-international-alliance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-sourcing-city-and-psi-form-new-international-alliance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"datePublished\":\"2016-06-06T13:38:29+00:00\",\"dateModified\":\"2025-06-25T18:48:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-sourcing-city-and-psi-form-new-international-alliance\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-sourcing-city-and-psi-form-new-international-alliance\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-sourcing-city-and-psi-form-new-international-alliance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"width\":1218,\"height\":663,\"caption\":\"ASI logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-sourcing-city-and-psi-form-new-international-alliance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/asicentral.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASI, Sourcing City and PSI Form New International Alliance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"name\":\"ASI\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asicentral.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\",\"name\":\"ASI\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"ASI\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adspecialtyinstitute\",\"https:\\\/\\\/x.com\\\/asicentral\",\"http:\\\/\\\/www.youtube.com\\\/user\\\/asicentral\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/asi\",\"http:\\\/\\\/www.instagram.com\\\/asicentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\",\"name\":\"jthies@asicentral.com\",\"description\":\"Norem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis.\",\"sameAs\":[\"#\",\"https:\\\/\\\/x.com\\\/#\"],\"url\":\"https:\\\/\\\/asicentral.com\\\/author\\\/jthiesasicentral-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ASI, Sourcing City and PSI Form New International Alliance • ASI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asicentral.com\/press-releases\/asi-sourcing-city-and-psi-form-new-international-alliance\/","og_locale":"en_US","og_type":"article","og_title":"ASI, Sourcing City and PSI Form New International Alliance","og_description":"PromoAlliance ushers in new global era for promotional products industry CHICAGO, IL \u2013 July 18, 2012 \u2013 The Advertising Specialty...","og_url":"https:\/\/asicentral.com\/press-releases\/asi-sourcing-city-and-psi-form-new-international-alliance\/","og_site_name":"ASI","article_publisher":"https:\/\/www.facebook.com\/adspecialtyinstitute","article_author":"#","article_published_time":"2016-06-06T13:38:29+00:00","article_modified_time":"2025-06-25T18:48:58+00:00","og_image":[{"width":1218,"height":663,"url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","type":"image\/jpeg"}],"author":"jthies@asicentral.com","twitter_card":"summary_large_image","twitter_creator":"@#","twitter_site":"@asicentral","twitter_misc":{"Written by":"jthies@asicentral.com","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asicentral.com\/press-releases\/asi-sourcing-city-and-psi-form-new-international-alliance\/#article","isPartOf":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-sourcing-city-and-psi-form-new-international-alliance\/"},"author":{"name":"jthies@asicentral.com","@id":"https:\/\/asicentral.com\/#\/schema\/person\/8caad98d2bfb178b4abbfd8766c7932a"},"headline":"ASI, Sourcing City and PSI Form New International Alliance","datePublished":"2016-06-06T13:38:29+00:00","dateModified":"2025-06-25T18:48:58+00:00","mainEntityOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-sourcing-city-and-psi-form-new-international-alliance\/"},"wordCount":452,"publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-sourcing-city-and-psi-form-new-international-alliance\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","articleSection":["Press Releases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asicentral.com\/press-releases\/asi-sourcing-city-and-psi-form-new-international-alliance\/","url":"https:\/\/asicentral.com\/press-releases\/asi-sourcing-city-and-psi-form-new-international-alliance\/","name":"ASI, Sourcing City and PSI Form New International Alliance • ASI","isPartOf":{"@id":"https:\/\/asicentral.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-sourcing-city-and-psi-form-new-international-alliance\/#primaryimage"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-sourcing-city-and-psi-form-new-international-alliance\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","datePublished":"2016-06-06T13:38:29+00:00","dateModified":"2025-06-25T18:48:58+00:00","breadcrumb":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-sourcing-city-and-psi-form-new-international-alliance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asicentral.com\/press-releases\/asi-sourcing-city-and-psi-form-new-international-alliance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/press-releases\/asi-sourcing-city-and-psi-form-new-international-alliance\/#primaryimage","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","width":1218,"height":663,"caption":"ASI logo"},{"@type":"BreadcrumbList","@id":"https:\/\/asicentral.com\/press-releases\/asi-sourcing-city-and-psi-form-new-international-alliance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/asicentral.com\/"},{"@type":"ListItem","position":2,"name":"ASI, Sourcing City and PSI Form New International Alliance"}]},{"@type":"WebSite","@id":"https:\/\/asicentral.com\/#website","url":"https:\/\/asicentral.com\/","name":"ASI","description":"","publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asicentral.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asicentral.com\/#organization","name":"ASI","url":"https:\/\/asicentral.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","width":1,"height":1,"caption":"ASI"},"image":{"@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adspecialtyinstitute","https:\/\/x.com\/asicentral","http:\/\/www.youtube.com\/user\/asicentral","http:\/\/www.linkedin.com\/company\/asi","http:\/\/www.instagram.com\/asicentral"]},{"@type":"Person","@id":"https:\/\/asicentral.com\/#\/schema\/person\/8caad98d2bfb178b4abbfd8766c7932a","name":"jthies@asicentral.com","description":"Norem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis.","sameAs":["#","https:\/\/x.com\/#"],"url":"https:\/\/asicentral.com\/author\/jthiesasicentral-com\/"}]}},"_links":{"self":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/2543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/comments?post=2543"}],"version-history":[{"count":0,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/2543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media\/1482"}],"wp:attachment":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media?parent=2543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/categories?post=2543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/tags?post=2543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}