{"id":2541,"date":"2016-06-06T13:38:18","date_gmt":"2016-06-06T13:38:18","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-2012-spectrum-celebration-catalog-offers-hot-deals-and-cool-ideas\/"},"modified":"2025-06-25T14:58:35","modified_gmt":"2025-06-25T18:58:35","slug":"asis-2012-spectrum-celebration-catalog-offers-hot-deals-and-cool-ideas","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asis-2012-spectrum-celebration-catalog-offers-hot-deals-and-cool-ideas\/","title":{"rendered":"ASI&#8217;s 2012 Spectrum Celebration Catalog Offers Hot Deals and Cool Ideas"},"content":{"rendered":"<p>Best-selling end-buyer catalog available now in summer\/fall edition<\/p>\n<p><strong>TREVOSE, PA<\/strong> \u2013 <strong>June 29, 2012 \u2013 <\/strong>The 2012 <em>Spectrum Celebration<\/em>\u2122 catalog from the Advertising Specialty Institute<sup>\u00ae<\/sup> is available now in a summer\/fall edition with special sections featuring top-rated suppliers and hot sellers.<\/p>\n<p>Guaranteed circulation of <em>Spectrum Celebration<\/em> is 200,000, and ASI has already received pre-orders totaling nearly 75,000 copies for its latest catalog offering.<\/p>\n<p>The catalog contains over 200 products from over 50 suppliers, in all price ranges. <em>Spectrum Celebration <\/em>provides full-color imprinting for distributor logos on the front and back covers.<\/p>\n<p><em>Spectrum Celebration<\/em> features:<\/p>\n<ul type=\"disc\">\n<li>Special section highlighting the best products from the best suppliers<\/li>\n<li>Hot sellers<\/li>\n<li>Budget and planning guide<\/li>\n<li>Self-mailer size that also fits easily into a 6&#8243; x 9&#8243; envelope<\/li>\n<li>Free digital version, including a customizable version on ESP Websites\u2122<\/li>\n<li>Free shipping<\/li>\n<\/ul>\n<p>\u201cJust in time to take advantage of hot summer sales and cool fall specials, ASI is offering a special edition of its best-selling end-buyer <em>Spectrum Celebration<\/em> catalog,\u201d said Dan O\u2019Halloran, ASI\u2019s executive vice president of distributor services. \u201cAt a glance, you can find top suppliers and hot sellers \u2013 making selling a snap.\u201d<\/p>\n<p>According to a recent ASI study of end-buyers, paper catalogs drive 93% of purchasing decisions. Further, the study shows that 91% of the time, recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Best-selling end-buyer catalog available now in summer\/fall edition TREVOSE, PA \u2013 June 29, 2012 \u2013 The 2012 Spectrum Celebration\u2122 catalog&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI&#039;s 2012 Spectrum Celebration Catalog Offers Hot Deals and Cool Ideas &#8226; 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