{"id":2533,"date":"2016-06-06T13:38:18","date_gmt":"2016-06-06T13:38:18","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-raises-the-bar-with-launch-of-esp-websites\/"},"modified":"2025-06-25T14:13:16","modified_gmt":"2025-06-25T18:13:16","slug":"asi-raises-the-bar-with-launch-of-esp-websites","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-raises-the-bar-with-launch-of-esp-websites\/","title":{"rendered":"ASI Raises the Bar with Launch of ESP Websites"},"content":{"rendered":"<p>Built for sales with e-commerce and preloaded with social media sharing, virtual samples and video<\/p>\n<p><strong>TREVOSE, PA \u2013 May 21, 2012 \u2013 <\/strong>The Advertising Specialty Institute<sup>\u00ae<\/sup> (ASI) today announced<br \/>\nthe launch of ESP Websites, a state-of-the-art Web solution powered by an end-buyer-safe version of ESP<sup>\u00ae<\/sup> that offers the latest Web technology and features a fast, dynamic shopping engine to drive sales and leads.<\/p>\n<p>ESP Websites\u2122 feature progressive Web design with hundreds of templates to choose from, allowing distributors to sharply differentiate their companies from the competition. All sites are e-commerce enabled, allowing members to accept credit cards and customers to make down payments to secure orders. All sites also come out of the box, so to speak, with hundreds of thousands of ad specialties, social media integration, product videos, marketing banners, news and more.<\/p>\n<p>LogoMall<sup>\u00ae<\/sup> customers can upgrade\u00a0to an ESP Website for free.<\/p>\n<p>The built-in features of every ESP Website include:<\/p>\n<ul type=\"disc\">\n<li><strong>Product of the Day and Featured Product Sets<\/strong>: Give shoppers endless ideas.<\/li>\n<li><strong>Social Media<\/strong>: Share products directly on Facebook, Twitter and LinkedIn.<\/li>\n<li><strong>Videos<\/strong>: Product videos demonstrate how promotional products work and look.<\/li>\n<li><strong>Adobe-Powered Virtual Samples<\/strong>: Shoppers can automatically see their logo on more than 100,000 products.<\/li>\n<li><strong>Promotional News<\/strong>: End-buyer tailored information automatically pushed to all sites.<\/li>\n<\/ul>\n<p>ESP Websites provide ASI distributor customers with an end-buyer-safe version of ESP, which means customers are shown only retail pricing while accessing the best data, sharpest images and latest product info available. Employing the same Internet shopping engine used by Walmart and Crate &amp; Barrel, the site quickly drives end-buyers to the right product and directly to the shopping cart.<\/p>\n<p>\u201cTo keep pace with today\u2019s rapidly-changing online business environment, companies must move fast to excite clients and prospects with future-forward branding,\u201d said Timothy M. Andrews, president and chief executive officer of ASI. \u201cWith the one-click ease of ASI\u2019s all-new ESP Websites, distributors large and small get immediate access to the latest online tools and features needed to quickly create a custom-designed website that pops with distinction. No one else in the industry can match the accuracy, power and shopping sophistication of ESP Websites.\u201d<\/p>\n<p>Distributors provided with a sneak peek of ESP Websites are now starting to adopt the platform.<\/p>\n<p>\u201cWe&#8217;re very pleased to partner with ASI to offer ESP Websites to our top performing sales people,\u201d said William D. Smith, Jr., executive vice president of Top 40 distributor Brown &amp; Bigelow. \u201cWe&#8217;re excited ASI has created a state-of-the-art solution that provides our sales people with a professional, functional and personal web presence. The functionality addresses the needs of tech savvy clients and sales people, with social media links, virtual sample creation, artwork transfers, shopping cart and payment processing. From a corporate perspective, we appreciate that one administrator can easily update editorial content and merchandise on all of the sites, eliminating the need for each sales person to focus on these tasks. This is an amazing solution we&#8217;re proud to offer our team.\u201d<\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Built for sales with e-commerce and preloaded with social media sharing, virtual samples and video TREVOSE, PA \u2013 May 21,&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Raises the Bar with Launch of ESP Websites &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-raises-the-bar-with-launch-of-esp-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Raises the Bar with Launch of ESP Websites\" \/>\n<meta property=\"og:description\" content=\"Built for sales with e-commerce and preloaded with social media sharing, virtual samples and video TREVOSE, PA \u2013 May 21,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-raises-the-bar-with-launch-of-esp-websites\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T18:13:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-raises-the-bar-with-launch-of-esp-websites\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-raises-the-bar-with-launch-of-esp-websites\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"ASI Raises the Bar with Launch of ESP Websites\",\"datePublished\":\"2016-06-06T13:38:18+00:00\",\"dateModified\":\"2025-06-25T18:13:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-raises-the-bar-with-launch-of-esp-websites\\\/\"},\"wordCount\":498,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-raises-the-bar-with-launch-of-esp-websites\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-raises-the-bar-with-launch-of-esp-websites\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-raises-the-bar-with-launch-of-esp-websites\\\/\",\"name\":\"ASI Raises the Bar with Launch of ESP Websites &#8226; ASI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-raises-the-bar-with-launch-of-esp-websites\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-raises-the-bar-with-launch-of-esp-websites\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"datePublished\":\"2016-06-06T13:38:18+00:00\",\"dateModified\":\"2025-06-25T18:13:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-raises-the-bar-with-launch-of-esp-websites\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-raises-the-bar-with-launch-of-esp-websites\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-raises-the-bar-with-launch-of-esp-websites\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"width\":1218,\"height\":663,\"caption\":\"ASI logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-raises-the-bar-with-launch-of-esp-websites\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/asicentral.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASI Raises the Bar with Launch of ESP Websites\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"name\":\"ASI\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asicentral.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\",\"name\":\"ASI\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"ASI\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adspecialtyinstitute\",\"https:\\\/\\\/x.com\\\/asicentral\",\"http:\\\/\\\/www.youtube.com\\\/user\\\/asicentral\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/asi\",\"http:\\\/\\\/www.instagram.com\\\/asicentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\",\"name\":\"jthies@asicentral.com\",\"description\":\"Norem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis.\",\"sameAs\":[\"#\",\"https:\\\/\\\/x.com\\\/#\"],\"url\":\"https:\\\/\\\/asicentral.com\\\/author\\\/jthiesasicentral-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ASI Raises the Bar with Launch of ESP Websites &#8226; ASI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asicentral.com\/press-releases\/asi-raises-the-bar-with-launch-of-esp-websites\/","og_locale":"en_US","og_type":"article","og_title":"ASI Raises the Bar with Launch of ESP Websites","og_description":"Built for sales with e-commerce and preloaded with social media sharing, virtual samples and video TREVOSE, PA \u2013 May 21,...","og_url":"https:\/\/asicentral.com\/press-releases\/asi-raises-the-bar-with-launch-of-esp-websites\/","og_site_name":"ASI","article_publisher":"https:\/\/www.facebook.com\/adspecialtyinstitute","article_author":"#","article_published_time":"2016-06-06T13:38:18+00:00","article_modified_time":"2025-06-25T18:13:16+00:00","og_image":[{"width":1218,"height":663,"url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","type":"image\/jpeg"}],"author":"jthies@asicentral.com","twitter_card":"summary_large_image","twitter_creator":"@#","twitter_site":"@asicentral","twitter_misc":{"Written by":"jthies@asicentral.com","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asicentral.com\/press-releases\/asi-raises-the-bar-with-launch-of-esp-websites\/#article","isPartOf":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-raises-the-bar-with-launch-of-esp-websites\/"},"author":{"name":"jthies@asicentral.com","@id":"https:\/\/asicentral.com\/#\/schema\/person\/8caad98d2bfb178b4abbfd8766c7932a"},"headline":"ASI Raises the Bar with Launch of ESP Websites","datePublished":"2016-06-06T13:38:18+00:00","dateModified":"2025-06-25T18:13:16+00:00","mainEntityOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-raises-the-bar-with-launch-of-esp-websites\/"},"wordCount":498,"publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-raises-the-bar-with-launch-of-esp-websites\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","articleSection":["Press Releases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asicentral.com\/press-releases\/asi-raises-the-bar-with-launch-of-esp-websites\/","url":"https:\/\/asicentral.com\/press-releases\/asi-raises-the-bar-with-launch-of-esp-websites\/","name":"ASI Raises the Bar with Launch of ESP Websites &#8226; ASI","isPartOf":{"@id":"https:\/\/asicentral.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-raises-the-bar-with-launch-of-esp-websites\/#primaryimage"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-raises-the-bar-with-launch-of-esp-websites\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","datePublished":"2016-06-06T13:38:18+00:00","dateModified":"2025-06-25T18:13:16+00:00","breadcrumb":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-raises-the-bar-with-launch-of-esp-websites\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asicentral.com\/press-releases\/asi-raises-the-bar-with-launch-of-esp-websites\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/press-releases\/asi-raises-the-bar-with-launch-of-esp-websites\/#primaryimage","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","width":1218,"height":663,"caption":"ASI logo"},{"@type":"BreadcrumbList","@id":"https:\/\/asicentral.com\/press-releases\/asi-raises-the-bar-with-launch-of-esp-websites\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/asicentral.com\/"},{"@type":"ListItem","position":2,"name":"ASI Raises the Bar with Launch of ESP Websites"}]},{"@type":"WebSite","@id":"https:\/\/asicentral.com\/#website","url":"https:\/\/asicentral.com\/","name":"ASI","description":"","publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asicentral.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asicentral.com\/#organization","name":"ASI","url":"https:\/\/asicentral.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","width":1,"height":1,"caption":"ASI"},"image":{"@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adspecialtyinstitute","https:\/\/x.com\/asicentral","http:\/\/www.youtube.com\/user\/asicentral","http:\/\/www.linkedin.com\/company\/asi","http:\/\/www.instagram.com\/asicentral"]},{"@type":"Person","@id":"https:\/\/asicentral.com\/#\/schema\/person\/8caad98d2bfb178b4abbfd8766c7932a","name":"jthies@asicentral.com","description":"Norem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis.","sameAs":["#","https:\/\/x.com\/#"],"url":"https:\/\/asicentral.com\/author\/jthiesasicentral-com\/"}]}},"_links":{"self":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/2533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/comments?post=2533"}],"version-history":[{"count":0,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/2533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media\/1482"}],"wp:attachment":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media?parent=2533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/categories?post=2533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/tags?post=2533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}