{"id":2532,"date":"2016-06-06T13:38:18","date_gmt":"2016-06-06T13:38:18","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-counselor-magazine-unveils-new-look-and-fresh-features\/"},"modified":"2025-06-25T15:13:07","modified_gmt":"2025-06-25T19:13:07","slug":"asis-counselor-magazine-unveils-new-look-and-fresh-features","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asis-counselor-magazine-unveils-new-look-and-fresh-features\/","title":{"rendered":"ASI&#8217;s Counselor Magazine Unveils New Look And Fresh Features"},"content":{"rendered":"<p><em>Industry&#8217;s most respected, best read magazine adds more biz analysis and strategies<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013 May 11, 2012 \u2013 <\/strong><em>Counselor<sup>\u00ae<\/sup> <\/em>magazine, the most powerful voice in the advertising specialty industry, launched a cover-to-cover redesign in its May issue, showcasing innovative content aimed at business leaders competing in a fast-paced marketplace.<\/p>\n<p>This is <em>Counselor<\/em>\u2019s first major redesign in eight years. The debut issue is more actionable and easier to read and contains four new sections packed with strategies and analysis along with award-winning products, fastest-growing companies, best promotions and top ad campaigns.<\/p>\n<p>The magazine is published by the Advertising Specialty Institute<sup>\u00ae<\/sup> (ASI), a membership organization serving the $18.5 billion promotional products industry. <em>Counselor, <\/em>routinely read by C-suite executives<em>,<\/em> has the highest paid circulation of any magazine in the industry and is audited by BPA Worldwide. The Incentive Marketing Association calls <em>Counselor<\/em> a \u201cmust read.\u201d<\/p>\n<p>\u201cOur paramount goal in redesigning <em>Counselor<\/em> was to give readers exactly what they asked for: a vital business resource that is enticing, informative and educational,\u201d said Rich Fairfield, ASI\u2019s publisher and executive vice president of marketing and user experience. \u201cThis new magazine is a compelling reminder of <em>Counselor<\/em>\u2019s power in the industry and is designed to make its readers more successful by helping them quickly zero in on leading business strategies that will strengthen their enterprise and increase profitability.\u201d<\/p>\n<p><em>Counselor<\/em>&#8216;s new features include:<\/p>\n<ul type=\"disc\">\n<li>Larger physical size<\/li>\n<li>Easy-browsing table of contents<\/li>\n<li>Four new sections: News, Case Studies, Apparel and Social<\/li>\n<li>Greater social media integration and more user-generated content<\/li>\n<li>Regular <em>Counselor <\/em>Best Places to Work page featuring the industry\u2019s top workplaces<\/li>\n<li>New logo and new, easier-to-read fonts<\/li>\n<\/ul>\n<p>The new CounselorMag.com features online exclusives, news, regular videos and an interactive experience unlike any other in the ad specialty industry. With social media integration on every page, CounselorMag.com invites readers to provide immediate feedback on articles and share best business practices with each other.<\/p>\n<p>ASI publishes eight catalogs and five magazines in addition to the<em> Successful Promotions<\/em> e-newsletter. Founded in 1954, <em>Counselor<\/em> publishes 13 issues a year, including the State of the Industry, the Hot Issue and the Power Issue, which features the industry\u2019s 50 most influential people. Andy Cohen is the editor of <em>Counselor<\/em>.<\/p>\n<p>With $13 billion in buying power, <em>Counselor<\/em> subscribers represent the most powerful forces in the ad specialty industry. <em>Counselor <\/em>readers rate the magazine as \u201cexcellent\u201d for overall, sales and marketing issues \u2013 three times higher than its nearest competitor.<\/p>\n<p>In recent years, <em>Counselor<\/em> magazine has won three Jesse H. Neal National Business Journalism awards (considered the Pulitzer Prize of the business media), three Folio Magazine awards for excellence in editorial and design and six awards from the American Society of Business Publication Editors.<\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Industry&#8217;s most respected, best read magazine adds more biz analysis and strategies TREVOSE, PA \u2013 May 11, 2012 \u2013 Counselor\u00ae&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI&#039;s Counselor Magazine Unveils New Look And Fresh Features &#8226; 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