{"id":2510,"date":"2016-06-06T13:38:16","date_gmt":"2016-06-06T13:38:16","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-survey-companies-spending-20-more-on-employee-gifts\/"},"modified":"2025-06-25T14:51:38","modified_gmt":"2025-06-25T18:51:38","slug":"asi-survey-companies-spending-20-more-on-employee-gifts","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-survey-companies-spending-20-more-on-employee-gifts\/","title":{"rendered":"ASI Survey: Companies Spending 20% More On Employee Gifts"},"content":{"rendered":"<p>Nearly a quarter of respondents also say client gifts ring in more sales<\/p>\n<p class=\"MsoNormal\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"font-size: 11.0pt;\">TREVOSE, PA \u2013 December 21, 2011 \u2013<\/span><\/b><span style=\"font-size: 11.0pt;\"> Results of the 2011 corporate gift-giving survey by the Advertising Specialty Institute (<\/span><span style=\"font-size: 11.0pt;\">ASI<\/span><span style=\"font-size: 11.0pt;\">) show office Santas are spending an average $42.52 on their employee elves, up 19.6% from 2010.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt;\">The annual <\/span><span style=\"font-size: 11.0pt;\">ASI<\/span><span style=\"font-size: 11.0pt;\"> corporate gift-giving survey also shows gift cards and cash remain the most popular employee gifts for the second year. But over six out of 10 respondents plan to spend about the same amount this holiday season as last on corporate gifts for both employees and prospects or clients, suggesting increased spending is not universal.<span style=\"mso-spacerun: yes;\">\u00a0\u00a0 <\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt;\">Nearly a quarter of respondents say giving gifts to clients and prospects results in sales and leads, but that goodwill is the greatest reward.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt;\">\u201cAt this special time of year, it\u2019s heartening to see that the Grinch is in short supply when it comes to corporate gift-giving,\u201d said Timothy M. Andrews, president and chief executive officer of <\/span><span style=\"font-size: 11.0pt;\">ASI<\/span><span style=\"font-size: 11.0pt;\">. \u201cNo matter what the economic forecast, rewarding employees for their hard work and thanking clients for placing orders remains a wonderful way to spread a little cheer.\u201d <span style=\"mso-spacerun: yes;\">\u00a0<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt;\">Corporate gift-giving trends as reported by <\/span><span style=\"font-size: 11.0pt;\">ASI<\/span><span style=\"font-size: 11.0pt;\"> show well-made, brand-name items and personalization are popular, as are office tools like calculators, memo pads and portfolios. Employers reward bigger achievements with gift boxes, crystal towers, plaques and personalized photo frames.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt;\">The hottest corporate gifts of 2011 include coffee table books from the<b style=\"mso-bidi-font-weight: normal;\"> <\/b>National Geographic Society, iPad keyboards, leather-wrapped thermoses, customized wine and spirits and leather Nook covers.\u00a0<\/span><\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Nearly a quarter of respondents also say client gifts ring in more sales TREVOSE, PA \u2013 December 21, 2011 \u2013&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Survey: Companies Spending 20% More On Employee Gifts &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-survey-companies-spending-20-more-on-employee-gifts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Survey: Companies Spending 20% More On Employee Gifts\" \/>\n<meta property=\"og:description\" content=\"Nearly a quarter of respondents also say client gifts ring in more sales TREVOSE, PA \u2013 December 21, 2011 \u2013...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-survey-companies-spending-20-more-on-employee-gifts\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T18:51:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-survey-companies-spending-20-more-on-employee-gifts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-survey-companies-spending-20-more-on-employee-gifts\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"ASI Survey: Companies Spending 20% More On Employee Gifts\",\"datePublished\":\"2016-06-06T13:38:16+00:00\",\"dateModified\":\"2025-06-25T18:51:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-survey-companies-spending-20-more-on-employee-gifts\\\/\"},\"wordCount\":256,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-survey-companies-spending-20-more-on-employee-gifts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-survey-companies-spending-20-more-on-employee-gifts\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-survey-companies-spending-20-more-on-employee-gifts\\\/\",\"name\":\"ASI Survey: Companies Spending 20% More On Employee Gifts &#8226; 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