{"id":2506,"date":"2016-06-06T13:38:16","date_gmt":"2016-06-06T13:38:16","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/randi-zuckerberg-the-future-is-mobile\/"},"modified":"2025-06-25T16:34:51","modified_gmt":"2025-06-25T20:34:51","slug":"randi-zuckerberg-the-future-is-mobile","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/randi-zuckerberg-the-future-is-mobile\/","title":{"rendered":"Randi Zuckerberg: The Future is Mobile"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"text-align: center;\" align=\"center\"><strong><i style=\"mso-bidi-font-style: normal;\"><span style=\"color: black; font-weight: normal; mso-bidi-font-weight: bold;\">Former <span class=\"SpellE\">Facebook<\/span> director says to provide products people use around the clock <\/span><\/i><\/strong><\/p>\n<p class=\"MsoNormal\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"font-size: 11.0pt;\">TREVOSE, PA \u2013 <\/span><\/b><b style=\"mso-bidi-font-weight: normal;\"><span style=\"font-size: 11.0pt;\">December <span style=\"mso-spacerun: yes;\">\u00a0<\/span>6, 2011<\/span><\/b><b style=\"mso-bidi-font-weight: normal;\"><span style=\"font-size: 11.0pt;\"> \u2013<\/span><\/b><span style=\"font-size: 11.0pt;\"> Digital power player <span class=\"SpellE\">Randi<\/span> <span class=\"SpellE\">Zuckerberg<\/span> in a radio interview today suggested companies tap the power of social media and mobile devices, talk to people in the real world and focus on building a brand instead of being cool.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt;\">\u201cMore and more companies are creating beautiful experiences on mobile devices, on tablets,\u201d said <span class=\"SpellE\">Zuckerberg<\/span>, former director of market development for <span class=\"SpellE\">Facebook<\/span>, in an interview Tuesday on ASI Radio. \u201cThey\u2019re bridging all those experiences \u2013 watching content on TV and having incredible mobile experiences simultaneously. Offering deals on mobile. We\u2019re on the tip of the iceberg with mobile, and I\u2019m really excited to see where we go.\u201d<\/span><\/p>\n<p class=\"MsoNormal\"><span class=\"SpellE\"><span style=\"font-size: 11.0pt;\">Zuckerberg<\/span><\/span><span style=\"font-size: 11.0pt;\">, who\u2019s launching R to Z Media to help companies take advantage of social media, said she advises people to \u201cprovide a product so useful people want to use it around the clock, like e-mail. Focus on building a brand, rather than on being hip or cool.\u201d<\/span><\/p>\n<p class=\"MsoNormal\"><span class=\"SpellE\"><span style=\"font-size: 11.0pt;\">Zuckerberg<\/span><\/span><span style=\"font-size: 11.0pt;\"> spoke to <\/span><span style=\"font-size: 11.0pt;\">ASI<\/span><span style=\"font-size: 11.0pt;\"> Radio to advance a keynote speech she\u2019s giving May 10 at a trade show in New York City hosted by the Advertising Specialty Institute (<\/span><span style=\"font-size: 11.0pt;\">ASI<\/span><span style=\"font-size: 11.0pt;\">) on Social Change <span class=\"GramE\">Through<\/span> Social Media: How the Web is Changing the Way We Live, Vote, Organize and Work.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt;\">The Harvard grad spoke on <\/span><span style=\"font-size: 11.0pt;\">ASI<\/span><span style=\"font-size: 11.0pt;\"> Radio about branding, connecting with clients in cyberspace, becoming a media empire-builder like comic Tina Fey and singing in a cover band called <span class=\"SpellE\">Feedbomb<\/span>. <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt;\">On creating a ubiquitous brand, <span class=\"SpellE\">Zuckerberg<\/span> said to avoid getting caught in a bubble. \u201cAnyone developing a global brand needs to really get out there and talk to people who are using your products,\u201d she said.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt;\">Social media, she said, is a great way to catch the attention of a potential client or business partner. Open a dialogue by posting or tweeting articles about them or their campaigns and encourage friends and followers to re-circulate. \u201cPeople are really suckers for flattery, and social media is great in that regard,\u201d she said. \u201cWhen you\u2019re on social media, be sure to really respond to people and have a conversation \u2013 don\u2019t make it a one-way communication.\u201d<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt;\"><span class=\"SpellE\">Zuckerberg<\/span> credits a strong, involved team for the successful launch of <span class=\"SpellE\">Facebook\u2019s<\/span> <\/span><span style=\"font-size: 11.0pt;\">U.S.<\/span><span style=\"font-size: 11.0pt;\"> election and international politics strategy and <span class=\"SpellE\">Facebook<\/span> <span class=\"SpellE\">Live\u2019s<\/span> streaming coverage of the presidential inauguration. \u201cIt\u2019s really important to have a culture where people truly believe great ideas can come from anywhere,\u201d she said. \u201cYou\u2019ll be much more effective at creating something truly groundbreaking if you can empower people on the team to be experts. <span class=\"GramE\">And to come up with really interesting challenges and solutions.\u201d<\/span><\/span><\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Former Facebook director says to provide products people use around the clock TREVOSE, PA \u2013 December \u00a06, 2011 \u2013 Digital&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Randi Zuckerberg: The Future is Mobile &#8226; 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